0
 
Take all the rules with a grain of salt. I ’ ve seen not only with my own blog, but with some of the most notable blogs in...
#001 A brand is an emotional response to the image or name of a particular company, product, or person.
#002 Branding Yourself means that you create the right kind of emotional response you want people to have when they hear y...
#003 Discover your passion. Passion is fundamental to achieving your goals.
#004 Be Bold. It ’ s okay to talk about yourself.
#005 The biggest difference between self promotion and bragging is the motivation behind why you ’ re telling people.
#006 Tell your story. Your story is what makes you special.
#007 Effective personal branding isn ’ t about talking about yourself all the time.
#008 Talk more about other people, events, and ideas than you talk about yourself.
#009 Create relationships. Relationships lead to opportunities.
#010 Take action. Even a small step is a step forward.
#011 Tell stories that tap into a person ’ s emotions, rather than relying on statistics and facts.
#012 Don ’ t post pictures that would shock your mother!
#013 Don ’ t view your personal brand as a sales pitch!
#014 Be visible and be active in your communities and relationships.
#015 Start a blog to establish your expertise.
#016 However, in order to establish your expertise. You must write great content! Tell your story.
#017 However, in order to establish your expertise. You must write great content! Tell your story.
#018 Don ’ t moderate your comments.
#019 Social media has blurred the lines between personal and professional. It is okay to let some of your  “ public person...
#020 Once a week is a bare minimum for a blog post, and business blogs should post two or three times a week!
#021 If you want to make your posts readable, write them like a newspaper article.
#022 Write from the heart - @dave_kellogg
#023 Write about something you have passion for! - @mandyboyle
#024 Blog often. Don ’ t worry about perfection. Just get your words out there. - @robbyslaughter
#025 Maintain a consistent posting schedule. Readers and search engines both love fresh, interesting content.
#026 Read a variety of others ’  blogs to see how tones, styles, and content types can vary. - @aims999
#027 Blogging is about community. Don ’ t expect people to read your blog if you aren ’ t ready and commenting on theirs. ...
#028 Use alt text with images. Most people forget to. It can boost SEO and help when browsers don ’ t display images. - @m...
#029 Don ’ t neglect grammar and spelling - @dave_kellogg
#030 Don ’ t leave spam or half hearted comments.
#031 Don ’ t leave spam or half hearted comments.
#032 Imagination gives dimension to a (personal) brand. - Marc Gobe
#033 Branding is not only about ubiquity, visibility, and functions; it is about bonding emotionally with people in their ...
#034 The best way to build a brand is one person at a time- Howard Shultz
#035 Being known does not mean that you are also loved. Be aspiring!
#036 Your personal brand is a promise to your clients... a promise of quality, consistency, competency, and reliability. -...
#037 Create your own career instead of letting your company do it for you. - Dan Schwabel
#038 Personal branding ensures your walk is better than your talk. - Rachel Quigley
#039 Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until ...
#040 If you don ’ t get noticed, you don ’ t have anything. You just have to be noticed, but the art is in getting noticed...
#041 Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understan...
#042 Always post with a purpose. But if nothing else, at least post with a personality. - Gina Dinovo
#043 If you can, be first. If you can ’ t be first, create a new category in which you can be first. - Al Ries & Jack Trout
#044 Branding gives you an exceptionally effective way to broadcast who you are to your target marketing quickly and effic...
#045 A brand ’ s strength is built upon its determination to promote its own distinctive values and mission. - Professor J...
#046 Write about you. Stories gives us context and context helps us understand a brand.
#047 Your personal brand is the gateway to your true self but first you have to find it.
#048 A great brand is a story that is never fully told. - Scott Bedbury
#049 A great brand is a story that is never fully told. - Scott Bedbury
#050 Believe in yourself. Believe in your brand. Believe in success.
#051 Believe in yourself. Believe in your brand. Believe in success.
#052 You can only go as far as your mind allows. Strengthen your mind = strengthening your resolve.
#053 There is one thing that takes you from GOOD to GREAT - your ability to tell a truly inspiring story.
#054 Remember - 100% completed profile on LinkedIN makes your profile more powerful.
#055 Remember - 100% completed profile on LinkedIN makes your profile more powerful.
#056 In order to fully understand the importance of personal branding. You must understand the importance of re-invention.
#057 In order to fully understand the importance of personal branding. You must understand the importance of re-invention.
#058 Change is essential to building your personal brand.
#059 Your story allows people to interact with you. Interaction allows them to fully understand the experience to YOU.
#060 Your personal brand is a promise to yourself and to everyone you interact with.
#061 You can create a fancy resume, buy a new suit or dress, and learn the lingo of the industry... however... with invest...
#062 Hire a professional photographer to take photos for your social profiles.
#063 Be fierce and compete with the best of the best.
#064 If you have an issue with the personal use of Facebook - use filters to deliver certain content to different individu...
#065 If you have an issue with the personal use of Facebook - use filters to deliver certain content to different individu...
#066 Change your daily routine if you feel yourself becoming bored with your current situation.
#067 Create a digital presence that can support your offline identity.
#068 A brand is not just a logo or a campaign. A brand is the overall identity
#069 A personal brand is the overall combination of experience and feelings.
#070 First rule of a successful brand - break all the rules.
#071 Your personal brand is a powerful promise between yourself and the people you interact with.
#072 First rule of a successful brand - break all the rules.
#073 “ What ’ s a brand? A singular idea or concept that you own inside the mind of the prospect. ”   - Al Ries
#074 If you manage your life according to your thoughts, feelings, and true idea. You will have a well-managed brand.
#075 Your brand is a living entity - you. Be who you were suppose to be and live life to the fullest.
#076 “ Products are made in the factory, but brands are created in the mind. ”  - Walter Landor
#077 “ Products are made in the factory, but brands are created in the mind. ”  - Walter Landor
#078 Your brand is built around your behavior and the way you influence the behavior of others.
#079 You are influenced more by the people surrounding you than the people you read and study.
#080 “ You are just anybody without your identity. ”  - Grenville Main
#081 Everyone has a brand today, be a thought leader - @blogbevity
#082 Always be truthful and direct - @KileyLoCascio
#083 Write a brand statement that ’ s not longer than 10 words. What do you do, who do you do it for and why does it matte...
#084 Be true to yourself and remember that people will always tell the story better than you.
#085 Be honest about your product or service. Negatives spread faster than celebrity gossip on Twitter. - @indyscompugeek
#086 Strive for excellent and pick up perfection along the way. :-)
#087 Having a great brand is dependent on your ability to interpret the marketing you are selling.
#088 Always have a clear vision or what you want to achieve - with that comes confidence.
#089 Be authentic and helpful. Share original and interesting content - @GinaBericchia
#090 Be Honest. Be Real. Be You. - @DougBriody
#091 Learn to present YOU in a way that allows others to know the unique person you are & your value - @jbledsoejr
#092 Create continual awareness of yourself in a way others value ie: link to topical article - @LHeflinRike
#093 Don ’ t take yourself tooooo seriously - @CookinUpJustice
#094 Twitter is a distribution network. Facebook is a community building platform.
#096 Your brand should be true to you. As a  ‘ personal brand ’  it should be flexible enough to develop along with your p...
#097 In life and in business, never go it alone. Always surround yourself with people who care about you and will be hones...
#098 Always be able to answer the question  “ why ”  - @PhillipM
#099 It is easier to be the best marketer than it is to be the cheapest retailer - @adman4444
#099 Know your strengths. Outsource your weaknesses. - @wordsRimportant
#100 Know your audience. Build your strategy. Police your brand. Be consistent and care. - @wordsRimportant
#101 Be consistent. Customer service is everything! - @MrTDotJohnson
#102 Branding needs to be about the cause - not staff or celeb. People need to connect to the mission. - @amy_stephan
#103 Love what you do, and do what you love... and you ’ ll never work a day in your life.
#104 Branding needs to be about the cause - not staff or celeb. People need to connect to the mission. - @amy_stephan
#105 People who end up changing the world are always nuts but they believe in themselves.
#106 You should be afraid of your goals. Completely terrified.
#107 All great brands require time and a great story.
#108 Watch and listen to people who have accomplished much and given much in return.
#109 You do not need a logo to succeed but you MUST have a compelling and genuine story.
#110 Change is fundamental when creating a powerful and lasting brand.
#111 Authentic, transparent, and relevant are not the same - and are all equally important to successful branding. - @yuri...
#112 Understand your goals and how you will measure branding success before you begin - @willhardison
#113 Connect to Klout.com to build more measurement around your influence as a trusted brand in social media.
#114 Connect to Klout.com to build more measurement around your influence as a trusted brand in social media.
#115 Embrace change and innovation because with out it your brand will lose. - @amgorder
#116 When you brand yourself properly the competition becomes irrelevant.
#117 Your name and face carry your brand in both reality and virtual reality, such that wherever they are cited, your pers...
#118 Your personality (your brand) is what makes you different from everyone else. Own it.
#119 Your network is everything in the branding environment. They will save you and support you through thick and thin. Ju...
#120 Your network is everything in the branding environment. They will save you and support you through thick and thin. Ju...
#121 Video can be just as powerful as text. Even more powerful.
#122 Did you remember to set your privacy settings on Facebook? Try it. It works.
#123 Use your blog ( www.wordpress.com ) to tell your story in YOUR words. Let your personality shine through.
#124 In order to succeed you must know what you want and how to obtain it.
#125 Build your network... constantly.
#126 Attend one networking event every week.
#127 Never eat lunch alone. Period.
#128 Practice your pitch. You are going to be doing it everyday.... if you haven ’ t already.
#129 Have you setup your Google+ account yet?  You should do it now.
#130 Upload pictures to Google+ and encourage people to +1 the pictures.
#131 A lie gets halfway around the world before the truth has a chance to get its pants on. - Winston Churchill
#132 Your daily experiences are what shape you. Learn from them and move on.
#133 Make decisions based on what other people are going to think not what is in your head.
#134 Being committed to personal branding is extremely important. It is a lifestyle... not a job.
#135 Do not focus entirely on your personal brand. It is important to adapt to your environment as well.
#136 The man who follows the crowd will never be followed by a crowd. - RS Donnell
#137 Age is no barrier. It ’ s a limitation you put on your mind. - Jackie Joyner
#138 Man cannot discover new oceans unless he has the courage to lose sight of the shore. - Andre Gide
#139 Use alt text with images. Most people forget to. It can boost SEO and help when browsers don ’ t display images. - @m...
#140 Knowledge is power unless misused.
#141 The greatest deception men suffer is from their own opinions - Leonardo da Vinci
#142 Imagination gives dimension to a (personal) brand. - Marc Gobe
#143 You can only go as far as your mind allows. Strengthen your mind = strengthening your resolve.
#144 Be fierce and compete with the best of the best.
#145 Branding Yourself means that you create the right kind of emotional response you want people to have when they hear y...
#146 Be honest about your product or service. Negatives spread faster than celebrity gossip on Twitter. - @indyscompugeek
#147 Be Honest. Be Real. Be You. - @DougBriody
#148 Be accurately aware of your surroundings. Go to Google.com/alerts and setup a listening profile!
#149 Never shift your overall tone and message!
Take all the rules with a grain of salt. I ’ ve seen not only with my own blog, but with some of the most notable blogs in...
 
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150 Tips Tricks and Ideas for Personal Branding

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Transcript of "150 Tips Tricks and Ideas for Personal Branding"

  1. 2. Take all the rules with a grain of salt. I ’ ve seen not only with my own blog, but with some of the most notable blogs in the world, that sometimes the rules don ’ t apply. I focus on providing great content and let everything else take care of itself. -Jason Falls
  2. 3. #001 A brand is an emotional response to the image or name of a particular company, product, or person.
  3. 4. #002 Branding Yourself means that you create the right kind of emotional response you want people to have when they hear your name, see you online, or meet you in person.
  4. 5. #003 Discover your passion. Passion is fundamental to achieving your goals.
  5. 6. #004 Be Bold. It ’ s okay to talk about yourself.
  6. 7. #005 The biggest difference between self promotion and bragging is the motivation behind why you ’ re telling people.
  7. 8. #006 Tell your story. Your story is what makes you special.
  8. 9. #007 Effective personal branding isn ’ t about talking about yourself all the time.
  9. 10. #008 Talk more about other people, events, and ideas than you talk about yourself.
  10. 11. #009 Create relationships. Relationships lead to opportunities.
  11. 12. #010 Take action. Even a small step is a step forward.
  12. 13. #011 Tell stories that tap into a person ’ s emotions, rather than relying on statistics and facts.
  13. 14. #012 Don ’ t post pictures that would shock your mother!
  14. 15. #013 Don ’ t view your personal brand as a sales pitch!
  15. 16. #014 Be visible and be active in your communities and relationships.
  16. 17. #015 Start a blog to establish your expertise.
  17. 18. #016 However, in order to establish your expertise. You must write great content! Tell your story.
  18. 19. #017 However, in order to establish your expertise. You must write great content! Tell your story.
  19. 20. #018 Don ’ t moderate your comments.
  20. 21. #019 Social media has blurred the lines between personal and professional. It is okay to let some of your “ public personal ” life bleed over into your professional life.
  21. 22. #020 Once a week is a bare minimum for a blog post, and business blogs should post two or three times a week!
  22. 23. #021 If you want to make your posts readable, write them like a newspaper article.
  23. 24. #022 Write from the heart - @dave_kellogg
  24. 25. #023 Write about something you have passion for! - @mandyboyle
  25. 26. #024 Blog often. Don ’ t worry about perfection. Just get your words out there. - @robbyslaughter
  26. 27. #025 Maintain a consistent posting schedule. Readers and search engines both love fresh, interesting content.
  27. 28. #026 Read a variety of others ’ blogs to see how tones, styles, and content types can vary. - @aims999
  28. 29. #027 Blogging is about community. Don ’ t expect people to read your blog if you aren ’ t ready and commenting on theirs. - @JustHeather
  29. 30. #028 Use alt text with images. Most people forget to. It can boost SEO and help when browsers don ’ t display images. - @mandyboyle
  30. 31. #029 Don ’ t neglect grammar and spelling - @dave_kellogg
  31. 32. #030 Don ’ t leave spam or half hearted comments.
  32. 33. #031 Don ’ t leave spam or half hearted comments.
  33. 34. #032 Imagination gives dimension to a (personal) brand. - Marc Gobe
  34. 35. #033 Branding is not only about ubiquity, visibility, and functions; it is about bonding emotionally with people in their daily life. - Joel Desgrippes
  35. 36. #034 The best way to build a brand is one person at a time- Howard Shultz
  36. 37. #035 Being known does not mean that you are also loved. Be aspiring!
  37. 38. #036 Your personal brand is a promise to your clients... a promise of quality, consistency, competency, and reliability. - Jason Hartman
  38. 39. #037 Create your own career instead of letting your company do it for you. - Dan Schwabel
  39. 40. #038 Personal branding ensures your walk is better than your talk. - Rachel Quigley
  40. 41. #039 Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end. - Edwin Artzt
  41. 42. #040 If you don ’ t get noticed, you don ’ t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks - Leo Burnett
  42. 43. #041 Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand we are CEO ’ s of our own companies: Me, Inc. Forget your logo, forget your business card - and plan accordingly. - Brian Lauterbach
  43. 44. #042 Always post with a purpose. But if nothing else, at least post with a personality. - Gina Dinovo
  44. 45. #043 If you can, be first. If you can ’ t be first, create a new category in which you can be first. - Al Ries & Jack Trout
  45. 46. #044 Branding gives you an exceptionally effective way to broadcast who you are to your target marketing quickly and efficiently. - MultiChannel News
  46. 47. #045 A brand ’ s strength is built upon its determination to promote its own distinctive values and mission. - Professor Jean-Noel Kapferfer
  47. 48. #046 Write about you. Stories gives us context and context helps us understand a brand.
  48. 49. #047 Your personal brand is the gateway to your true self but first you have to find it.
  49. 50. #048 A great brand is a story that is never fully told. - Scott Bedbury
  50. 51. #049 A great brand is a story that is never fully told. - Scott Bedbury
  51. 52. #050 Believe in yourself. Believe in your brand. Believe in success.
  52. 53. #051 Believe in yourself. Believe in your brand. Believe in success.
  53. 54. #052 You can only go as far as your mind allows. Strengthen your mind = strengthening your resolve.
  54. 55. #053 There is one thing that takes you from GOOD to GREAT - your ability to tell a truly inspiring story.
  55. 56. #054 Remember - 100% completed profile on LinkedIN makes your profile more powerful.
  56. 57. #055 Remember - 100% completed profile on LinkedIN makes your profile more powerful.
  57. 58. #056 In order to fully understand the importance of personal branding. You must understand the importance of re-invention.
  58. 59. #057 In order to fully understand the importance of personal branding. You must understand the importance of re-invention.
  59. 60. #058 Change is essential to building your personal brand.
  60. 61. #059 Your story allows people to interact with you. Interaction allows them to fully understand the experience to YOU.
  61. 62. #060 Your personal brand is a promise to yourself and to everyone you interact with.
  62. 63. #061 You can create a fancy resume, buy a new suit or dress, and learn the lingo of the industry... however... with investing in YOU... the rest is void.
  63. 64. #062 Hire a professional photographer to take photos for your social profiles.
  64. 65. #063 Be fierce and compete with the best of the best.
  65. 66. #064 If you have an issue with the personal use of Facebook - use filters to deliver certain content to different individuals.
  66. 67. #065 If you have an issue with the personal use of Facebook - use filters to deliver certain content to different individuals.
  67. 68. #066 Change your daily routine if you feel yourself becoming bored with your current situation.
  68. 69. #067 Create a digital presence that can support your offline identity.
  69. 70. #068 A brand is not just a logo or a campaign. A brand is the overall identity
  70. 71. #069 A personal brand is the overall combination of experience and feelings.
  71. 72. #070 First rule of a successful brand - break all the rules.
  72. 73. #071 Your personal brand is a powerful promise between yourself and the people you interact with.
  73. 74. #072 First rule of a successful brand - break all the rules.
  74. 75. #073 “ What ’ s a brand? A singular idea or concept that you own inside the mind of the prospect. ” - Al Ries
  75. 76. #074 If you manage your life according to your thoughts, feelings, and true idea. You will have a well-managed brand.
  76. 77. #075 Your brand is a living entity - you. Be who you were suppose to be and live life to the fullest.
  77. 78. #076 “ Products are made in the factory, but brands are created in the mind. ” - Walter Landor
  78. 79. #077 “ Products are made in the factory, but brands are created in the mind. ” - Walter Landor
  79. 80. #078 Your brand is built around your behavior and the way you influence the behavior of others.
  80. 81. #079 You are influenced more by the people surrounding you than the people you read and study.
  81. 82. #080 “ You are just anybody without your identity. ” - Grenville Main
  82. 83. #081 Everyone has a brand today, be a thought leader - @blogbevity
  83. 84. #082 Always be truthful and direct - @KileyLoCascio
  84. 85. #083 Write a brand statement that ’ s not longer than 10 words. What do you do, who do you do it for and why does it matter? - @ajuliano
  85. 86. #084 Be true to yourself and remember that people will always tell the story better than you.
  86. 87. #085 Be honest about your product or service. Negatives spread faster than celebrity gossip on Twitter. - @indyscompugeek
  87. 88. #086 Strive for excellent and pick up perfection along the way. :-)
  88. 89. #087 Having a great brand is dependent on your ability to interpret the marketing you are selling.
  89. 90. #088 Always have a clear vision or what you want to achieve - with that comes confidence.
  90. 91. #089 Be authentic and helpful. Share original and interesting content - @GinaBericchia
  91. 92. #090 Be Honest. Be Real. Be You. - @DougBriody
  92. 93. #091 Learn to present YOU in a way that allows others to know the unique person you are & your value - @jbledsoejr
  93. 94. #092 Create continual awareness of yourself in a way others value ie: link to topical article - @LHeflinRike
  94. 95. #093 Don ’ t take yourself tooooo seriously - @CookinUpJustice
  95. 96. #094 Twitter is a distribution network. Facebook is a community building platform.
  96. 97. #096 Your brand should be true to you. As a ‘ personal brand ’ it should be flexible enough to develop along with your personality. - @avizuber
  97. 98. #097 In life and in business, never go it alone. Always surround yourself with people who care about you and will be honest with you about the choices you make. - @danamnelson
  98. 99. #098 Always be able to answer the question “ why ” - @PhillipM
  99. 100. #099 It is easier to be the best marketer than it is to be the cheapest retailer - @adman4444
  100. 101. #099 Know your strengths. Outsource your weaknesses. - @wordsRimportant
  101. 102. #100 Know your audience. Build your strategy. Police your brand. Be consistent and care. - @wordsRimportant
  102. 103. #101 Be consistent. Customer service is everything! - @MrTDotJohnson
  103. 104. #102 Branding needs to be about the cause - not staff or celeb. People need to connect to the mission. - @amy_stephan
  104. 105. #103 Love what you do, and do what you love... and you ’ ll never work a day in your life.
  105. 106. #104 Branding needs to be about the cause - not staff or celeb. People need to connect to the mission. - @amy_stephan
  106. 107. #105 People who end up changing the world are always nuts but they believe in themselves.
  107. 108. #106 You should be afraid of your goals. Completely terrified.
  108. 109. #107 All great brands require time and a great story.
  109. 110. #108 Watch and listen to people who have accomplished much and given much in return.
  110. 111. #109 You do not need a logo to succeed but you MUST have a compelling and genuine story.
  111. 112. #110 Change is fundamental when creating a powerful and lasting brand.
  112. 113. #111 Authentic, transparent, and relevant are not the same - and are all equally important to successful branding. - @yuricon
  113. 114. #112 Understand your goals and how you will measure branding success before you begin - @willhardison
  114. 115. #113 Connect to Klout.com to build more measurement around your influence as a trusted brand in social media.
  115. 116. #114 Connect to Klout.com to build more measurement around your influence as a trusted brand in social media.
  116. 117. #115 Embrace change and innovation because with out it your brand will lose. - @amgorder
  117. 118. #116 When you brand yourself properly the competition becomes irrelevant.
  118. 119. #117 Your name and face carry your brand in both reality and virtual reality, such that wherever they are cited, your personal brand is at stake.
  119. 120. #118 Your personality (your brand) is what makes you different from everyone else. Own it.
  120. 121. #119 Your network is everything in the branding environment. They will save you and support you through thick and thin. Just build it right.
  121. 122. #120 Your network is everything in the branding environment. They will save you and support you through thick and thin. Just build it right.
  122. 123. #121 Video can be just as powerful as text. Even more powerful.
  123. 124. #122 Did you remember to set your privacy settings on Facebook? Try it. It works.
  124. 125. #123 Use your blog ( www.wordpress.com ) to tell your story in YOUR words. Let your personality shine through.
  125. 126. #124 In order to succeed you must know what you want and how to obtain it.
  126. 127. #125 Build your network... constantly.
  127. 128. #126 Attend one networking event every week.
  128. 129. #127 Never eat lunch alone. Period.
  129. 130. #128 Practice your pitch. You are going to be doing it everyday.... if you haven ’ t already.
  130. 131. #129 Have you setup your Google+ account yet? You should do it now.
  131. 132. #130 Upload pictures to Google+ and encourage people to +1 the pictures.
  132. 133. #131 A lie gets halfway around the world before the truth has a chance to get its pants on. - Winston Churchill
  133. 134. #132 Your daily experiences are what shape you. Learn from them and move on.
  134. 135. #133 Make decisions based on what other people are going to think not what is in your head.
  135. 136. #134 Being committed to personal branding is extremely important. It is a lifestyle... not a job.
  136. 137. #135 Do not focus entirely on your personal brand. It is important to adapt to your environment as well.
  137. 138. #136 The man who follows the crowd will never be followed by a crowd. - RS Donnell
  138. 139. #137 Age is no barrier. It ’ s a limitation you put on your mind. - Jackie Joyner
  139. 140. #138 Man cannot discover new oceans unless he has the courage to lose sight of the shore. - Andre Gide
  140. 141. #139 Use alt text with images. Most people forget to. It can boost SEO and help when browsers don ’ t display images. - @mandyboyle
  141. 142. #140 Knowledge is power unless misused.
  142. 143. #141 The greatest deception men suffer is from their own opinions - Leonardo da Vinci
  143. 144. #142 Imagination gives dimension to a (personal) brand. - Marc Gobe
  144. 145. #143 You can only go as far as your mind allows. Strengthen your mind = strengthening your resolve.
  145. 146. #144 Be fierce and compete with the best of the best.
  146. 147. #145 Branding Yourself means that you create the right kind of emotional response you want people to have when they hear your name, see you online, or meet you in person.
  147. 148. #146 Be honest about your product or service. Negatives spread faster than celebrity gossip on Twitter. - @indyscompugeek
  148. 149. #147 Be Honest. Be Real. Be You. - @DougBriody
  149. 150. #148 Be accurately aware of your surroundings. Go to Google.com/alerts and setup a listening profile!
  150. 151. #149 Never shift your overall tone and message!
  151. 152. Take all the rules with a grain of salt. I ’ ve seen not only with my own blog, but with some of the most notable blogs in the world, that sometimes the rules don ’ t apply. I focus on providing great content and let everything else take care of itself. -Jason Falls #150
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