150 Retail Social, Email, Mobile, and Marketing Touchpoints Exposed
by Kyle Lacy, Senior Manager, Content Marketing & Research at ExactTarget and Author of Twitter Marketing for Dummies and Branding Yourself at ExactTarget on Jun 25, 2012
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30 days - 100 Retailers - +2500 emails - +3500 social messages...
30 days - 100 Retailers - +2500 emails - +3500 social messages
We live in a time where the consumer purchase journeyis radically different than when retailers first opened theirdoors. Today’s consumers are empowered by technology and engaging in fragmented communications across a growing number of devices, channels, and apps. As a result, the retail customer engagement, support, and linear purchase models of old are being stretched to their breaking point. Retailers must now scramble to embrace a new reality where consumers can access price, performance, and competitive data anytime, anywhere.
With Retail Touchpoints Exposed!, we’re excited to share insights gathered from our first-ever study of the 100 fastest growing retail chains in the United States. In these pages, we examine how these brands are building and engaging email subscribers, Facebook fans, Twitter followers, and other digital audiences across in-store and online environments. Our hope is that by highlighting what these retailers are doing right— as well as opportunities they may be missing—we can help others optimize their own consumer touchpoints in way that facilitate more profitable consumer communications
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