WHAT WE ALREADY KNOW: AN OVERVIEWSocial media is here to stay.On Facebook…The fastest growing demographic is age 55+.The l...
WHAT ARE YOU DOING ABOUT IT?IU Bloomington Continuing Studies has a Facebook page, a LinkedIn page,    and aYouTube Channe...
WHAT IS FACEBOOK?A social networking site where individuals create a profile and become   “friends” withother users,“membe...
FACEBOOK PAGES VS. GROUPSPages are meant to be the OFFICIAL Facebook presence of an organization.Groups are meant to be us...
THE ANATOMY OF A FACEBOOK POST                             Quick statistics
WHAT IS TWITTER?Micro-blogging site where users update their profiles with entries   (“tweets”) of amaximum of 140 charact...
THE ANATOMY OF A TWEET   Shortened   URL
THE ANATOMY OF A TWEET, CONT.                 Retweet       Hashtag
FACEBOOK VS. TWITTERInformation is consumed and delivered differently.Facebook•   Built-in photo albums•   Event invitatio...
GOOGLE+Offers segmentation of your social audience.Slow to catch on.Not as business-friendly as Facebook and Twitter. Yet.
DEFINE YOUR OBJECTIVES.In other words, don’t just jump on the bandwagon.Good reasons to use social media as a marketing to...
KNOW WHEN YOU NEED HELP.Feature multiple voices (it’s a good   thing).Share content from other sources.Get a professional ...
VIRUSES NEED HOSTS TO SPREADDon’t expect your viral media to spread itself, either.Blend social media with other media for...
WHAT ABOUT BLOGS?Blogs are seen as the foundation for all other social media.Blogs require a sizeable time investment and ...
KYLA’S COMMANDMENTS OF SOCIAL MEDIAHave a plan.Participate, and encourage others to participate.Proofread your posts.Use U...
OTHER COOL TOOLSHootSuite: Manage all of your social media accounts, search the Web for   mentions, and get more statistic...
SOCIAL MEDIA CHECKLISThttp://www.youtube.com/watch?v=wr5CYR3UTwA
FRIEND ME!Kyla Cox, Director, Communications and OutreachIU Bloomington Continuing Studiesknblanke@indiana.edu(812) 855-11...
Reaching Your Audience with Social Media
Upcoming SlideShare
Loading in …5
×

Reaching Your Audience with Social Media

292 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
292
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Reaching Your Audience with Social Media

  1. 1. WHAT WE ALREADY KNOW: AN OVERVIEWSocial media is here to stay.On Facebook…The fastest growing demographic is age 55+.The largest demographic is age 35-54. (iStrategyLabs)On Twitter…The fastest growing demographic is 18 and under. (comScore Media Metrix)YouTube is the second largest search engine.
  2. 2. WHAT ARE YOU DOING ABOUT IT?IU Bloomington Continuing Studies has a Facebook page, a LinkedIn page, and aYouTube Channel.I tweet as myself.
  3. 3. WHAT IS FACEBOOK?A social networking site where individuals create a profile and become “friends” withother users,“members” of Groups, and “like” organization PagesDesigned for individuals, businesses, nonprofits, student groups, and otherorganizations
  4. 4. FACEBOOK PAGES VS. GROUPSPages are meant to be the OFFICIAL Facebook presence of an organization.Groups are meant to be used as a way to communicate with users who have acommon bond. May not be official. The group-master is known.If you are an organization, do not establish an individual profile to represent theorganization.
  5. 5. THE ANATOMY OF A FACEBOOK POST Quick statistics
  6. 6. WHAT IS TWITTER?Micro-blogging site where users update their profiles with entries (“tweets”) of amaximum of 140 charactersUsers “follow” and are “followed”Can be used by individuals and businesses with ease
  7. 7. THE ANATOMY OF A TWEET Shortened URL
  8. 8. THE ANATOMY OF A TWEET, CONT. Retweet Hashtag
  9. 9. FACEBOOK VS. TWITTERInformation is consumed and delivered differently.Facebook• Built-in photo albums• Event invitations and RSVPs• Interactive threadsTwitter• Links, links, and more links• Rapid and concealed conversation• It’s all in the pitch
  10. 10. GOOGLE+Offers segmentation of your social audience.Slow to catch on.Not as business-friendly as Facebook and Twitter. Yet.
  11. 11. DEFINE YOUR OBJECTIVES.In other words, don’t just jump on the bandwagon.Good reasons to use social media as a marketing tool:Increase traffic to your Web site.Increase “brand” awareness.Increase enrollments.Increase feedback.Increase word of mouth.Increase affinity for your program.
  12. 12. KNOW WHEN YOU NEED HELP.Feature multiple voices (it’s a good thing).Share content from other sources.Get a professional when you need one.
  13. 13. VIRUSES NEED HOSTS TO SPREADDon’t expect your viral media to spread itself, either.Blend social media with other media for the greatest effect.Use your network to your advantage.Consider social media advertising and other forms of online advertising.
  14. 14. WHAT ABOUT BLOGS?Blogs are seen as the foundation for all other social media.Blogs require a sizeable time investment and careful strategy.Find a niche and work your way to success.
  15. 15. KYLA’S COMMANDMENTS OF SOCIAL MEDIAHave a plan.Participate, and encourage others to participate.Proofread your posts.Use URL shorteners.Be brief.Respond.Have some personality.Create unique posts.Invite your friends.Don’t be afraid.
  16. 16. OTHER COOL TOOLSHootSuite: Manage all of your social media accounts, search the Web for mentions, and get more statistics.Bit.ly: URL shortenerGoogle Alerts: Get notice every time you’re mentioned on the Web.WordPress: Great for blogs and Web sites
  17. 17. SOCIAL MEDIA CHECKLISThttp://www.youtube.com/watch?v=wr5CYR3UTwA
  18. 18. FRIEND ME!Kyla Cox, Director, Communications and OutreachIU Bloomington Continuing Studiesknblanke@indiana.edu(812) 855-1182 facebook.com/kyla.cox @KylaNicoleCox linkedin.com/in/kylacox

×