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Kwendi mindreader general presentation_2012_eng
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Kwendi mindreader general presentation_2012_eng


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  • 1. KWENDIMindReader © Kwendi MindReader, 2012
  • 2. Kwendi Mind ReaderKWENDI MindReader – Research department, launched in October 2011 & operatingwith Marketing Research in both fields: Qualitative & Quantitative • Market trends observation: values, beliefs, behavior, STRATEGIC MARKETING RESEARCH lifestyle • Brand positioning: methodology developing & testing • Tactical marketing research according to Client needs TACTICAL MARKETING • Experience in conducting product / pack / label tests RESEARCH (concept & product etc, tests, NPD launch etc.) • Pre-Quant based projects to get values, beliefs, behavior, lifestyle points • Ongoing consultancy support during before / during / CONSULTING after each project © Kwendi MindReader, 2012 2
  • 3. Geography of our possibilitiesWe are ready to offer You to conduct both Qualitative & Quantitative marketing research projects indifferent countries within CIS: Russia Ukraine Belarus Moldova Georgia Armenia Azerbaijan Kazakhstan Kyrgystan Tadzhykistan Turkmenistan Uzbekistan © Kwendi MindReader, 2012 3
  • 4. Qualitative marketing research We are operating with a wide range of qualitative methods and techniques which we are constantly updating along with key trends in Standard Focus marketing research. Groups We work with a wide target audience, including men and women, consumers of all ages and Creative sessions In-depth interview lifestyles, including groups that require a specific approach - for Qualitative example, parents with children, marketing research teenagers. Ethnography marketing research (in-home Mini FGD’s interviews, diaries etc.) © Kwendi MindReader, 2012 4
  • 5. Quantitative marketing researchWe are offering a wide range of Quantitative methodologies. Product / Pack tests Taste profile tests On-line tests using (product-test) & On-line panel other product features tests Quantitative marketing research Understanding the Different Ad differences in materials tests consumer behavior (U&A) NPD / Concept tests © Kwendi MindReader, 2012 5
  • 6. Advantages of cooperation with us1. PROFESSIONAL TEAM Kwendi MindReader – a team of professionals with specialized education and years of experience in marketing research2. HIGH QUALITY RECRUITING Kwendi MindReader has its own field department, which conducts over 300 interviews on a monthly basis. The company has its own network of recruiters. So we exclude the possibility of having the "professional" respondents on our projects3. SYNERGY OF EXPERIENCE & OPPORTUNITIES Kwendi MindReader has the ability to use knowledge and technical capabilities of Kwendi in communications and media. Also having a strong field department and qualified team allows to conduct full cycle projects using both qualitative and quantitative methods. © Kwendi MindReader, 2012 6
  • 7. Experts 10 years experience in marketing research both Agency & Client sides: GfK – Ukraine One of the largest international companies, offering a full range of services to conduct market research in Ukraine and abroad. JT InternationalANDRIY SEMENOV One of the largest international tobacco companies Kraft Foods One of the largest international companies - manufacturers of food products. Danone-Unimilk International leader of producing different food products Tutor of marketing research classes in EBA & BeFirst marketing school © Kwendi MindReader, 2012 7
  • 8. Clients (non-confidential projects) © Kwendi MindReader, 2012 8
  • 9. Contacts Andriy Semenov Partner Kwendi MindReader e-mail: cell: +38 050 444 95 00© Kwendi MindReader, 2012 9
  • 10. Get YOUR Mind ready!© Kwendi MindReader, 2012 10