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Build an online reputation you can be proud of
Build an online reputation you can be proud of
Build an online reputation you can be proud of
Build an online reputation you can be proud of
Build an online reputation you can be proud of
Build an online reputation you can be proud of
Build an online reputation you can be proud of
Build an online reputation you can be proud of
Build an online reputation you can be proud of
Build an online reputation you can be proud of
Build an online reputation you can be proud of
Build an online reputation you can be proud of
Build an online reputation you can be proud of
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Build an online reputation you can be proud of

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A presentation of useful tips on Online Reputation Management- what is it and how to improve yours. …

A presentation of useful tips on Online Reputation Management- what is it and how to improve yours.

As more people 'google' us and our companies, it is important to be vigilant about the information they find about us and to ensure that all our interactions impact positively on our reputation.

Published in: Business, Technology
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  • 1. BUILD AN ONLINE REPUTATION You can be proud ofCopyright Kwazi Communications
  • 2. Online Reputation is... Perceptions Beliefs Image BUSINESS PRODUCTABOUT SERVICES BRAND YOURSELF
  • 3. Who Cares? Competitors Vendors InvestorsConsumersShareholdersMarketersJournalists Prospective employers Co-workers Personal contacts Business partners
  • 4. A Positive Online Improves CredibilityReputation... Increases Improves Brand Awareness Image Attracts Creates clients Relevance Fosters Customer Competitiveness & Client trust
  • 5. Your Online Reputation is made up ofSearch Engine Results 1 . 2 . Blogs Website
  • 6. Your Online Reputation is made up of 3 .1. Comments about you2. Audio/visual posts you appear in3. Opinions, perceptions of others4. Conversations you 1. Comments you make engage in 2. Pictures/videos you post 3. Any other digital materials you post
  • 7. Your Online Reputation is made up of 4 . 5 . 6 . Articles Reviews Comments By You or about You or Your Business
  • 8. Improve yourOnline Reputation Positive Posts... Creative Content Politically correct Professional Profiles Sensitive Non-discriminatory Appropriate behaviour Relevant information Great articles, blogs Clear Messaging Honesty Be ethical Descriptive up to date, concise
  • 9. Fixing a negative online reputation1. Acknowledge the problem2. Create a long term plan/strategy3. Engage online community/audience ASAP4. Be honest, transparent and Real5. Create channels for dialogue with audience6. Give feedback on what steps you are taking to fix things
  • 10. Manage Your Reputation Regularly search your own name / business to see what appears Be proactive, post items that you want people to find Be involved-respond to queries and comments
  • 11. And Remember…. Don’t publish material online that could be offensive or viewed negatively. Keep private things private Be professional and positive in everything you do and say online
  • 12. Tools to help you Monitor and track what is being saidThis provides results A service A social media A social media dedicated to tracking search and search tool that relevant to your your personal analysis allows users to search query across platform that information online. search for Google which also Receive alerts about aggregates user conversationsAlerts once someone You via email, sms generated surrounding theSearches or mentions or through content from topics that they to your feed read across the care about most Anything about you universe into a company online. single stream of information.
  • 13. KWAZI COMMUNICATIONS IS A JOHANNESBURG, SOUTH AFRICA BASED MEDIA AND COMMUNICATIONS CONSULTING COMPANY. We assist organizations with their social media strategies, training and implementation. Services include online reputation management so that they are able to successfully engage, connect and network.Connect with us:E-mail: Puseletso@kwazicommunications.co.za info@kwazicommunications.co.zaVisit: www.kwazicommunications.co.zaCopyright Kwazi Communications

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