QUESTION 4HOW DID YOU USE NEW MEDIATECHNOLOGIES IN THE CONSTRUCTIONAND RESEARCH, PLANNING ANDEVALUATION STAGES?
Firstly, using the Cannon xm2’s for shooting the music video was a lot easier thanusing the Panasonic to record on tape. Using SD cards gave us more freedomwhen it came to shooting indoors and outdoors; we didn’t have to worry about thetape jamming in the changes in humidity or temperature and overall the cameraswere smaller and this made travelling easier. The only downside was that all thesettings were automatic so we didn’t have as much creative control when it cameto focusing and auto focus did create some aesthetic problems at times.
Using Final cut pro to edit was easy, accessible and I learned to explore moretechniques to recover or enhance the music video. Colour correction was themain filter used to enhance visuals, it pushed the visual quality past a home-made video quality. Using opacity to superimpose images gave a flash backquality, it allowed me to show scenes from “the night before” without revealingexactly what happened and this added to the effect of being hung over, notremembering what you did last night.
Websites we used were sites like slideshare, prezzy and youtube to uploadvideos, documents and slideshows and use embedded links to use them on theblog. Not only were they easy and practical, they made the blog look better.
During research, Facebook, Blackberry Messenger and youtube helped when itcame to audience research. Comments on youtube videos where a place wherewe observed peoples feedback on our and similar videos. For example out“prelim” task got two positive feedback comments, one from the producer of theoriginal track and one from a random user. Blackberry and facebook let uscontact our target audience and ask questions using instant messaging servicesand screen grabs for recording the conversations.
When searching for artist information or record label research and evenlooking at past products, google was the easiest way of finding what weneeded to look for. For an archive of album covers, I simple searched foralbum covers to compare and get inspiration for our digipack.
I mainly used photoshop to put together the digipack and the magazine advert.Since there are preset layouts installed onto photoshop it was easy to customizeand create a digipack/advert with maximum creative control. With choosing font Ihad control over the length, spacing, colour, transparency of the text, and if the fontI chose wasn’t to my liking I could manipulate it to suit my vision. Without using anypresets, a vision in my head could easily be transferred onto the screen andperfected over a few drafts.