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  • 1. We have looked at the kind of person we want in our video, conventionallyattractive people who may appeal to our target audience.The genre is UK garage (legendary producer artful mark from artful dodger duo)with a vocals from Ed Sheeran and Kal lavelle. The target audience will spreadthrough the Kal lavelle fans, Ed Sheeran fans and fans of UK garage. UK garagecame from an underground scene and really thrived and blew up in the 90swhere it was at its peak of popularity.This track is a throw back to the genre updated with a element of indie and soul.This is a track that feels current but pays homage to the old school tracks.The target audience by this analogy would be mostly the youth, urban, middleclass girls and boys. Maybe ranging from 12-18 maybe stretching to 25 (thepeople who originally were into old school garage). With the producer andvocalists being white i think the target audience isnt restricted to black or whiteconsumers. This track has a wide appeal witch is an advantage we thought ofwhile choosing it.
  • 2. We chose our actors to reflect the targetaudience so they can identify and relate tothem, instantly making the video a bit morelikable. For our male character/performer we have chosen Reece who is confident and is an armature singer. He is also a natural performer so he isnt camera shy and he is a good actor. As a confident actor, we used Ria for our performer, she can act, lip sync and isnt camera shy. Also she is part of the target demographic and can be related to by the audience of females. Here is our other main character, Bianca, a drama student, who is confident and studies performing on stage, easily transferred on camera.
  • 3. Asking for participation; via facebook. For extras and miscellaneous characters we will use ourselves and friends who fit the target audience. These characters are less important and will have a smaller role and less screen time.

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