PowerPoint Presentation on Ebay ( IIC )

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  • 1. WELCOME TO MY PRESENTATION ON A D U A D O M A K W A D W O I I C 1 2 0 8 0 1 9 4 6 D B A S 4 E - C O M M E R C E I N N O V A T I V E I N T E R N A T I O N A L C O L L E G E
  • 2. AGENDA Company Overview, Mission & Vision History Business Model Value Proposition Revenue Model Competition Challenges and Opportunities Conclusion
  • 3. COMPANY OVERVIEW An online auction platform to facilitate transaction between buyer and seller of goods and services. Mission & Vision: eBay`s Vision is to provide a global online trading platform where practically anyone can trade practically anything.
  • 4. HISTORY Founded by Pierre Omidyar San Jose in 1995. Incorporated in 1996 in California. First third party agreement in 1997. Employees: 27,770 (2011). Active users: 97million Globally. Revenue (last year) US$ 11.651 billion Value of Goods Sold $2,000+ per second
  • 5. BUSINESS MODEL Online person-to-person trading community. Sellers list items for sale and buyers bid for it. Highest bidder and seller contact each other. Buyer transfers the fund and seller arrange for its shipment.
  • 6. VALUE PROPOSITION Seller - Broad Market - Lower Distribution cost - Higher Margins - Customer Retention Buyer - High Bargaining Power - Convenient - Saves time and money
  • 7. REVENUE MODEL Fees for the seller to post the item, any promotion activities and final sale commission. Advertising revenue - 2% of TR Selling profit is approx 9% of TR Major money comes from listing and trading services -89% of TR Free browsing and bidding
  • 8. EBAY PRODUCTS
  • 9. COMPETITION Major Competitors *Amazon *AOL * Wal-Mart Traditional stores *Zalora *Sephora *Mysale * Lelong
  • 10. OPPORTUNITIES - High Bargaining Power - No barriers to entry - Increasing competition - Technological obstacles - Buyers and Sellers fraud Challenges - Internet usage - Market Penetration - New Markets
  • 11. CONCLUSION The E-commerce industry has become a major player in the global retail environment. E-Bays large operating history has allowed the company to build a social capital of internet buyers and sellers that has now become its competitive advantage.
  • 12. THE END THANK YOU FOR LISTENING