The Making of Kumi

The Making of Kumi Sissy CEO Petshopbox Studio

Pre-design

Pre-design• The very ﬁrst step on the character designing process is that we have to know our client’s thought of his/her business.

Pre-design• Creating mascot for Firefox Indonesia is harder than usual project, because: • The data available was only from our point of view, and only a very basic data about mozilla ﬁrefox’s images.

Pre-design• Creating mascot for Firefox Indonesia is harder than usual project, because: • The only quality standard available is by analyzing Mozilla Firefox mascot from another country.

Pre-design• Creating mascot for Firefox Indonesia is harder than usual project, because: • Mozilla Firefox is very famous. We should not make any mistake which could harm its good name.

Data Collecting

Data Collecting• Mozilla Firefox in a words: • a Blast • Fast • Flexible

Data Collecting• Mozilla Firefox primary colors are: • Orange • Yellow

Data Collecting• Mozilla Firefox in shapes: • Fox with ﬁery tail.

Data CollectingMozilla Firefox mascot from another country

Concept Design

Concept Design• Because the mascot will be for Mozilla Firefox Indonesia, so it have to have Indonesian traditional art on it.• This is one tough job because Indonesia consists of hundreds of races and cultures.

Concept Design• What we want for the mascot is the culture which is: • Well known among local and foreigners. • Memorable. • Flexible, so it can be applied on mascot.

Concept Design Firefox has ﬁery tail. We thought Batik MegaMendung patternlooks like ﬁre. So, we applied it onthe mascot’s tail.

Concept Design Our ﬁrst inspiration is Wayang Kulit,traditional puppet from Java.

Concept Design• But, After working on few rough sketches, it’s very hard to transform the puppet into adorable Firefox mascot.

Concept Design After the ﬁrstdead end, our next inspiration wasTari Kecak Dancer from Bali.

Concept Design• Turns out, The mascot in Kecak Dancer costume looks more adorable.

Design Process

Sketch• After discussion with Viking Karwur, we decided that we will use the sitting pose.

Inking• The whole process was done by Poy.• The sketching process done directly with Adobe Photoshop.

Coloring• Firefox mascot should have bright colors. We chose to use orange to yellow color scheme.• The coloring process was done with Adobe Illustrator.

Coloring• After it ﬁnish, we created naked mascot for template.• This template will make it easier and faster to work on the future project.

Launching

Mozilla Indonesia Community Meetup The mascot was launched on Sept 27th 2010 at Jakarta. And at that moment it got its name: Kumi.

Mozilla Indonesia Community Meetup Kumi was also have its own paper craft, created by Salazad

Mozilla Firefox Roadshow

Mozilla Firefox Roadshow• Celebrating Mozilla Firefox 4 launching, in 2011 Mozilla Firefox Indonesia Community hold an event called Mozilla Firefox 4 Roadshow.• The event will be held in 7 cities around Indonesia.

Mozilla Firefox Roadshow• For the event, we created Kumi in 4 brand new costumes.• Each costume is a traditional costume from the city where the event will be held.

YogyakartaInspired by Yogyakarta sultanese costume.

BandungInspired by Sundanese male costume.

SurabayaInspired by Madura male costume.

MakassarInspired by Makassar male costume.

~ Finish ~www.petshopboxstudio.com @petshopboxcontact@petshopboxstudi.com facebook.com/petshopbox

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The Making of Kumi

by Kuswanto Kus on May 02, 2011

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The Making of Kumi — Presentation Transcript