Strategic recruitment tool - BLOG


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Strategic recruitment tool - BLOG

  1. 1. Blog a strategic recruiting tool Kusuma.s.Reddy
  2. 2. The recruitment Challenge.. <ul><li>Traditional recruitment practices. </li></ul><ul><li>Buried behind stacks of similar resumes? </li></ul><ul><li>Is there anything new on the block? </li></ul>
  3. 3. Recruitment through Blogs ..! <ul><li>An Innovative practice paving its way in to the recruitment world.. </li></ul>
  4. 4. Changing the Recruitment Landscape <ul><li>A Crazy, six lines being a part of an individual’s resume and says nothing about his work experience at all !! </li></ul><ul><li>That’s exactly what this is. </li></ul><ul><li>Confused? </li></ul>
  5. 5. How does this web journal help? <ul><li>If one read the blog attentively, it conveys more work abilities about the blogger implicitly </li></ul><ul><li>Corporate HRs can surf blogs to unearth candidates, expand their talent pool and gain insights that they can’t get from resumes and interviews. </li></ul>
  6. 6. Scenario is Changing.. <ul><li>Portals, head hunting, walk ins, references? Are you sure we can survive on this for long? </li></ul><ul><li>HR should prefer to get a sneak peek at the recruits’ personality. </li></ul>
  7. 7. In what way a Blog can Help? <ul><li>If the candidate has written a blog, it helps to know the mental make-up of the person. A blog can be an effective tool to gauge into someone’s attitude quite easily. </li></ul><ul><li>E.g.: If the candidate is an introvert, they would never be happy with a job profile where they are required to meet strangers everyday. </li></ul>
  8. 8. Have you given this view a thought? <ul><li>There are some issues that are rarely addressed during an interview, like passion about his/her present job profile, innovativen--ess, dealing with criticism, convincing capability etc. </li></ul><ul><li>The Recruiter will rarely get an insight in his/her short interview with the candidate, but blogging on other hand could provide useful insights on this. </li></ul>
  9. 9. Blog as a Strategic Recruiting Tool <ul><li>Here are few recruitment strategies through blogging </li></ul><ul><li>Augment your culture section with more dynamic content . </li></ul><ul><li>Think about approaching employees at company about creating a culture-related blog and rewarding them for employee referrals that are generated through their efforts. </li></ul>
  10. 10. <ul><li>Create a talent Management blog . </li></ul><ul><li>Destination blogs are a great way to easily publish information that is relevant and interesting to passive candidates, while selling them on considering a career at your organization. Once again, reward employees who participate in this, with employee referral bonuses when they drive hires from the site. </li></ul>Blog as a Strategic Recruiting Tool
  11. 11. <ul><li>Create a dialogue with candidates. </li></ul><ul><li>Is something preventing people from wanting to work at your company? Blogging can be an instant feedback mechanism that is less time-consuming to administer than an online survey, helping you make more rapid decisions. </li></ul>Blog as a Strategic Recruiting Tool
  12. 12. <ul><li>This practice is still in its initial stages, but this is to emerge as a metric based recruiting tool very soon. </li></ul><ul><li>This is because the overall awareness on the usage of such tool has not caught the attention of the prospective candidate, wherein he/she maintains an individual blog that highlights his/her career aspirations and thereby allowing the recruiter to gain clear visibility on the candidate’s job interest. </li></ul>In Indian Scenario..
  13. 13. Place of Blog in Strategic Recruitment
  14. 14. ACTIVE CANDIDATE STRATEGIES PASSIVE CANDIDATE STRATEGIES Advertising Job Fairs Job Boards Unsolicited Flow Contingency Search Firms University Hires Research Lists Symposium Attendee Lists Blog Recruiting Outbound “Headhunting” Internal Referral Program WITH THE CRITICAL SKILLS AT A TOP TIER COMPANY IN THE SAME ROLE
  15. 15. Thank you..