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iBeacon: The power to
rattle your industry or start a
new company
@KurtMcIntire
#iBeacon
@VektorDigital
@KurtMcIntire
Source: aim.org
Source: aim.org
Source: starhooks.blogspot.com
Source: starhooks.blogspot.com
Source: starhooks.blogspot.com
three
minutes
elapse
Source: starhooks.blogspot.com
Overview
1.  What is BLE?
2.  What is iBeacon?
3.  How to detect iBeacons
4.  How make your iOS device an iBeacon
5.  Applications
Bluetooth
Low Energy
Optimized for small bursts of data
Impressive battery life	
  
Ideal for sensors
Sensors & Wearables
Photo Sources: ewf.sm,
macrumors.com,
cdn.macrumors.com
Joke and Photo Source:
Punch Through Design
#iBacon	
  
Photo Source: Beekn.net
#iBeacon	
  
UUID
B9407F30-
F5F8-
466E-
AFF9-
25556B57FE6D
34956
58549Major
Minor
Photo Sources:
QualCom, RedBear, Estimote, Roximity
manufacturers	
  
manufacturers	
  
Manufacturer
Battery Life
(yr)
SDK
Hardware Cost
(USD)
Software Cost
Gimbal
Series-10
0.2 to 1 YES $5.00
$0.40-0.60 per
user*
Gimbal
Series-20
1 to 3 YES $10.00
$0.40-0.60 per
user*
Estimote 1 YES $33.00 -
Roximity 2 YES $3.50 - $50.00
$10.00 / beacon
(optional)
RedBear 0.5 to 1 NO $23.00 - $35.00 -
*over 10,000 active users
iBeacon
BLUETOOTH
LE SIGNAL
Phones and tablets
As iBeacons
250,000,000
Bluetooth low energy
Phones and tablets
1.  User needs your app
2.  User must have app-on (does not need to
be “open”)
3.  User needs Bluetooth BLE compatible
device
4.  User needs Bluetooth on
5.  User must allow you to push messages
Requirements	
  
1.  User needs your app
2.  User must have app-on (does not need to
be “open”)
3.  User needs Bluetooth BLE compatible
device
4.  User needs Bluetooth on
5.  User must allow you to push messages
Requirements	
  
Uncle Ben
says,
Photo Source:
Thefilmcricket.wordpress.com
1.  Don’t spam the s**t out of people
2.  Don’t send repeat messages
3.  Provide value
Photo Source:
Thefilmcricket.wordpress.com
Mobile march
Conference
DEMO
Mobile march
Conference
DEMO
Mobile march
Conference
DEMO
Mobile march
Conference
DEMO
Mobile march
Conference
DEMO
Content management
The payoff - Heat maps
PKPKT
PKPKT
h#p://pkpkt.com/	
  
Photo Source: insidemobileapps.com
Apple Store
ALL 254 Retail Locations
Photo Source: insidemobileapps.com
MLB
At the Ballpark
Photo Source:
CNET News : MLB
tests Apple's
iBeacon at Citi Field
NFL
Mobile app
Photo Source:
nytimes.com
Safeway Stores
Photo Source: idownloadblog.com
iBeacon	
  
@VektorDigital
@KurtMcIntire
The power to rattle your industry or
start a new company
For slides, say hi

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iBeacon: The Power to Rattle Your Industry or Start a New Company - Mobile March 2014