iBeacon: The Power to Rattle Your Industry or Start a New Company - Mobile March 2014

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See the video here: https://www.youtube.com/playlist?list=PLJ8HYExrHzz6jp1nCI6Kj9hcXgYmx80kA

As mobile marketers and developers, iBeacon technology presents us an incredible opportunity to build sophisticated, proximity based apps for clients and for distribution on the App Store.

Kurt from Vektor Digital shares iBeacon best practices and limitations and you’ll see how big players are capitalizing on this exciting technology.

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iBeacon: The Power to Rattle Your Industry or Start a New Company - Mobile March 2014

  1. 1. iBeacon: The power to rattle your industry or start a new company @KurtMcIntire
  2. 2. #iBeacon @VektorDigital @KurtMcIntire
  3. 3. Source: aim.org
  4. 4. Source: aim.org
  5. 5. Source: starhooks.blogspot.com
  6. 6. Source: starhooks.blogspot.com
  7. 7. Source: starhooks.blogspot.com three minutes elapse
  8. 8. Source: starhooks.blogspot.com
  9. 9. Overview 1.  What is BLE? 2.  What is iBeacon? 3.  How to detect iBeacons 4.  How make your iOS device an iBeacon 5.  Applications
  10. 10. Bluetooth Low Energy Optimized for small bursts of data Impressive battery life   Ideal for sensors
  11. 11. Sensors & Wearables Photo Sources: ewf.sm, macrumors.com, cdn.macrumors.com
  12. 12. Joke and Photo Source: Punch Through Design #iBacon  
  13. 13. Photo Source: Beekn.net #iBeacon  
  14. 14. UUID B9407F30- F5F8- 466E- AFF9- 25556B57FE6D 34956 58549Major Minor
  15. 15. Photo Sources: QualCom, RedBear, Estimote, Roximity manufacturers  
  16. 16. manufacturers   Manufacturer Battery Life (yr) SDK Hardware Cost (USD) Software Cost Gimbal Series-10 0.2 to 1 YES $5.00 $0.40-0.60 per user* Gimbal Series-20 1 to 3 YES $10.00 $0.40-0.60 per user* Estimote 1 YES $33.00 - Roximity 2 YES $3.50 - $50.00 $10.00 / beacon (optional) RedBear 0.5 to 1 NO $23.00 - $35.00 - *over 10,000 active users
  17. 17. iBeacon BLUETOOTH LE SIGNAL
  18. 18. Phones and tablets As iBeacons
  19. 19. 250,000,000 Bluetooth low energy Phones and tablets
  20. 20. 1.  User needs your app 2.  User must have app-on (does not need to be “open”) 3.  User needs Bluetooth BLE compatible device 4.  User needs Bluetooth on 5.  User must allow you to push messages Requirements  
  21. 21. 1.  User needs your app 2.  User must have app-on (does not need to be “open”) 3.  User needs Bluetooth BLE compatible device 4.  User needs Bluetooth on 5.  User must allow you to push messages Requirements  
  22. 22. Uncle Ben says, Photo Source: Thefilmcricket.wordpress.com
  23. 23. 1.  Don’t spam the s**t out of people 2.  Don’t send repeat messages 3.  Provide value Photo Source: Thefilmcricket.wordpress.com
  24. 24. Mobile march Conference DEMO
  25. 25. Mobile march Conference DEMO
  26. 26. Mobile march Conference DEMO
  27. 27. Mobile march Conference DEMO
  28. 28. Mobile march Conference DEMO
  29. 29. Content management
  30. 30. The payoff - Heat maps
  31. 31. PKPKT
  32. 32. PKPKT h#p://pkpkt.com/   Photo Source: insidemobileapps.com
  33. 33. Apple Store ALL 254 Retail Locations
  34. 34. Photo Source: insidemobileapps.com
  35. 35. MLB At the Ballpark
  36. 36. Photo Source: CNET News : MLB tests Apple's iBeacon at Citi Field
  37. 37. NFL Mobile app
  38. 38. Photo Source: nytimes.com
  39. 39. Safeway Stores
  40. 40. Photo Source: idownloadblog.com
  41. 41. iBeacon   @VektorDigital @KurtMcIntire The power to rattle your industry or start a new company For slides, say hi

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