iBeacon: The power to
rattle your industry or start a
new company
@KurtMcIntire
#iBeacon
@VektorDigital
@KurtMcIntire
Source: aim.org
Source: aim.org
Source: starhooks.blogspot.com
Source: starhooks.blogspot.com
Source: starhooks.blogspot.com
three
minutes
elapse
Source: starhooks.blogspot.com
Overview
1.  What is BLE?
2.  What is iBeacon?
3.  How to detect iBeacons
4.  How make your iOS device an iBeacon
5.  Appl...
Bluetooth
Low Energy
Optimized for small bursts of data
Impressive battery life	
  
Ideal for sensors
Sensors & Wearables
Photo Sources: ewf.sm,
macrumors.com,
cdn.macrumors.com
Joke and Photo Source:
Punch Through Design
#iBacon	
  
Photo Source: Beekn.net
#iBeacon	
  
UUID
B9407F30-
F5F8-
466E-
AFF9-
25556B57FE6D
34956
58549Major
Minor
Photo Sources:
QualCom, RedBear, Estimote, Roximity
manufacturers	
  
manufacturers	
  
Manufacturer
Battery Life
(yr)
SDK
Hardware Cost
(USD)
Software Cost
Gimbal
Series-10
0.2 to 1 YES $5.00...
iBeacon
BLUETOOTH
LE SIGNAL
Phones and tablets
As iBeacons
250,000,000
Bluetooth low energy
Phones and tablets
1.  User needs your app
2.  User must have app-on (does not need to
be “open”)
3.  User needs Bluetooth BLE compatible
dev...
1.  User needs your app
2.  User must have app-on (does not need to
be “open”)
3.  User needs Bluetooth BLE compatible
dev...
Uncle Ben
says,
Photo Source:
Thefilmcricket.wordpress.com
1.  Don’t spam the s**t out of people
2.  Don’t send repeat messages
3.  Provide value
Photo Source:
Thefilmcricket.wordpr...
Mobile march
Conference
DEMO
Mobile march
Conference
DEMO
Mobile march
Conference
DEMO
Mobile march
Conference
DEMO
Mobile march
Conference
DEMO
Content management
The payoff - Heat maps
PKPKT
PKPKT
h#p://pkpkt.com/	
  
Photo Source: insidemobileapps.com
Apple Store
ALL 254 Retail Locations
Photo Source: insidemobileapps.com
MLB
At the Ballpark
Photo Source:
CNET News : MLB
tests Apple's
iBeacon at Citi Field
NFL
Mobile app
Photo Source:
nytimes.com
Safeway Stores
Photo Source: idownloadblog.com
iBeacon	
  
@VektorDigital
@KurtMcIntire
The power to rattle your industry or
start a new company
For slides, say hi
Upcoming SlideShare
Loading in...5
×

iBeacon: The Power to Rattle Your Industry or Start a New Company - Mobile March 2014

4,042

Published on

See the video here: https://www.youtube.com/playlist?list=PLJ8HYExrHzz6jp1nCI6Kj9hcXgYmx80kA

As mobile marketers and developers, iBeacon technology presents us an incredible opportunity to build sophisticated, proximity based apps for clients and for distribution on the App Store.

Kurt from Vektor Digital shares iBeacon best practices and limitations and you’ll see how big players are capitalizing on this exciting technology.

Published in: Marketing
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,042
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
72
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

iBeacon: The Power to Rattle Your Industry or Start a New Company - Mobile March 2014

  1. 1. iBeacon: The power to rattle your industry or start a new company @KurtMcIntire
  2. 2. #iBeacon @VektorDigital @KurtMcIntire
  3. 3. Source: aim.org
  4. 4. Source: aim.org
  5. 5. Source: starhooks.blogspot.com
  6. 6. Source: starhooks.blogspot.com
  7. 7. Source: starhooks.blogspot.com three minutes elapse
  8. 8. Source: starhooks.blogspot.com
  9. 9. Overview 1.  What is BLE? 2.  What is iBeacon? 3.  How to detect iBeacons 4.  How make your iOS device an iBeacon 5.  Applications
  10. 10. Bluetooth Low Energy Optimized for small bursts of data Impressive battery life   Ideal for sensors
  11. 11. Sensors & Wearables Photo Sources: ewf.sm, macrumors.com, cdn.macrumors.com
  12. 12. Joke and Photo Source: Punch Through Design #iBacon  
  13. 13. Photo Source: Beekn.net #iBeacon  
  14. 14. UUID B9407F30- F5F8- 466E- AFF9- 25556B57FE6D 34956 58549Major Minor
  15. 15. Photo Sources: QualCom, RedBear, Estimote, Roximity manufacturers  
  16. 16. manufacturers   Manufacturer Battery Life (yr) SDK Hardware Cost (USD) Software Cost Gimbal Series-10 0.2 to 1 YES $5.00 $0.40-0.60 per user* Gimbal Series-20 1 to 3 YES $10.00 $0.40-0.60 per user* Estimote 1 YES $33.00 - Roximity 2 YES $3.50 - $50.00 $10.00 / beacon (optional) RedBear 0.5 to 1 NO $23.00 - $35.00 - *over 10,000 active users
  17. 17. iBeacon BLUETOOTH LE SIGNAL
  18. 18. Phones and tablets As iBeacons
  19. 19. 250,000,000 Bluetooth low energy Phones and tablets
  20. 20. 1.  User needs your app 2.  User must have app-on (does not need to be “open”) 3.  User needs Bluetooth BLE compatible device 4.  User needs Bluetooth on 5.  User must allow you to push messages Requirements  
  21. 21. 1.  User needs your app 2.  User must have app-on (does not need to be “open”) 3.  User needs Bluetooth BLE compatible device 4.  User needs Bluetooth on 5.  User must allow you to push messages Requirements  
  22. 22. Uncle Ben says, Photo Source: Thefilmcricket.wordpress.com
  23. 23. 1.  Don’t spam the s**t out of people 2.  Don’t send repeat messages 3.  Provide value Photo Source: Thefilmcricket.wordpress.com
  24. 24. Mobile march Conference DEMO
  25. 25. Mobile march Conference DEMO
  26. 26. Mobile march Conference DEMO
  27. 27. Mobile march Conference DEMO
  28. 28. Mobile march Conference DEMO
  29. 29. Content management
  30. 30. The payoff - Heat maps
  31. 31. PKPKT
  32. 32. PKPKT h#p://pkpkt.com/   Photo Source: insidemobileapps.com
  33. 33. Apple Store ALL 254 Retail Locations
  34. 34. Photo Source: insidemobileapps.com
  35. 35. MLB At the Ballpark
  36. 36. Photo Source: CNET News : MLB tests Apple's iBeacon at Citi Field
  37. 37. NFL Mobile app
  38. 38. Photo Source: nytimes.com
  39. 39. Safeway Stores
  40. 40. Photo Source: idownloadblog.com
  41. 41. iBeacon   @VektorDigital @KurtMcIntire The power to rattle your industry or start a new company For slides, say hi
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×