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Intranet/Digital Workplace Navigation that works!
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Intranet/Digital Workplace Navigation that works!


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Finding the best navigation for your intranet or digital workspace is a challenge. This workshop provides tools to create an intranet strategy and goals that appeal to c-suite executives. It will also …

Finding the best navigation for your intranet or digital workspace is a challenge. This workshop provides tools to create an intranet strategy and goals that appeal to c-suite executives. It will also cover how to find the biggest challenges with your intranet, how to find your target groups, ways to discover your colleagues' most valuable tasks and how to prioritize them, and suggests tools to find your top level navigation and how to test it. This highly interactive workshop will challenge you to think about intranets and digital workspaces in new ways, and give you the tools to find your top levels of navigation.

About the presenter:
Kurt Kragh Sørensen Aarhus, Denmark, is the CEO and intranet consultant at IntraTeam A/S. Kurt Kragh Sørensen heads the largest intranet membership organization in Scandinavia, and has offered consultancy services, workshops and lectures on intranets, knowledge sharing and communication on the Web since 2000.

About IntraTeam
IntraTeam has arranged the famous IntraTeam Event intranet conferences in Copenhagen for eight years.


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  • 1. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comIntranet/Digital WorkspaceNavigationKurt Kragh SørensenIntraTeam A/S
  • 2. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comKurt Kragh Sørensen• Worked with intranets since 2000• Facilitated Community of Practice groupssince 2002• Benchmarked intranets since 2005• International conference about intranetsince 2006• @KurtKragh• @IntraTeam
  • 3. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comAbout IntraTeam• 260 members of our 25 communities ofpractice in Denmark and Sweden –Primarily focused on intranet and the digitalworkplace• 2,300+ profiles on our online• Community about optimizing the intranetand the digital workplace• @IntraTeam 5,000+ followers• IntraTeam Event Copenhagen
  • 4. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comAgenda• Introduction and your challenges• Strategy and goals• Target groups• Find your colleagues’ tasks• Shortlisting• Prioritize the tasks• Find the top level navigation• Test it
  • 5. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comAbout you?• Communication?• Consultant?• Responsible for your intranet?• Responsible for findability/navigation?• Responsible for collaboration?• Relaunching your intranet• Can your colleagues find what they arelooking for on your intranet?
  • 6. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comQUESTIONYour Challenges?
  • 7. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comChallenges• Too many want their project, product ordepartment in the top navigation or on thehomepage• Not many can find what they are looking for in theorganizationally focused navigation• Hard to satisfy everybody• Some understand the menu; others don’t• Hard to prioritize
  • 8. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comWhere are:• Products/Services?• News?• Minutes from the last meeting?• Projects?• Competitions in the top level menu?Home Knowledge Information Employee Reports Competitions
  • 9. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comAnother exampleNew menu
  • 10. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comQUESTIONHow did you find your navigation?
  • 11. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comHow did you find your navigation?• You or a small team made your navigation• Involved a lot of people
  • 12. Billede af strategiStrategy
  • 13. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comQUESTIONWhat goals do you have for your intranet?
  • 14. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comGoals for your intranet?
  • 15. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comDigital Workplace Trends Report 2013 by Jane McConnell,
  • 16. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comQUESTIONWhat will give you attention at C-level?
  • 17. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comInternal communication andsharing knowledge are tools- and not goals!- that the CEO will givemuch attention!
  • 18. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comGoals for your intranet
  • 19. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comwww.IntraTeam.dkSell more
  • 20. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comwww.IntraTeam.dkSave Money
  • 21. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comwww.IntraTeam.dkBeat the Competition
  • 22. @KurtKragh @IntraTeam #IABCWC13 Innovation
  • 23. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comwww.IntraTeam.dkAttract and Keep
  • 24. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comHelp your CEO toimplement his strategy
  • 25. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comWHATWhat tasks should you include?
  • 26. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comCommunication
  • 27. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comDocument management
  • 28. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comCollaboration
  • 29. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comProcess Optimization
  • 30. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comE-learning
  • 31. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comCulture
  • 32. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comSource: Sam Marshall, ClearBox Consulting & IBF
  • 33. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comHOWHow are you going to developyour navigation?
  • 34. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comTARGETGROUPSWhich target groups do you have for yourintranet?
  • 35. @KurtKragh @IntraTeam #IABCWC13
  • 36. @KurtKragh @IntraTeam #IABCWC13
  • 37. @KurtKragh @IntraTeam #IABCWC13
  • 38. @KurtKragh @IntraTeam #IABCWC13
  • 39. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comMax. 3-5 targetgroups
  • 40. Find all the tasks
  • 41. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comWhere do you find the tasks?• Business strategy• Stakeholder interviews• Workplace observations• Existing intranet• Top search results• Most visited pages• Other intranets• Relevant medias• Employee feedback/research
  • 42. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comImportant• Include every department, location,business unit etc.• Influential employees• Trouble makers• C-level• Managers
  • 43. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comManaging the Long List
  • 44. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comShortlisting
  • 45. @KurtKragh @IntraTeam #IABCWC13“Just get rid of the crappy stuff and focus onthe good stuff.”
  • 46. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comNo brands
  • 47. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comNo internal language• Dealer locator• BBC Fleet
  • 48. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comNo demographics• Headoffice• Business Units
  • 49. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comNo formats• PDF• Word document• Excel spreadsheet• PowerPoint• Video
  • 50. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comNot too high in the structure• People• HR• IT• Global
  • 51. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comNot too low either• Product X manual• Parental leave
  • 52. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comNo duplicates• Forum• Discussion• Product Description• Product Facts
  • 53. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comExceptions
  • 54. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comNo abbreviations• TLA• OMG• TGIF
  • 55. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comNo verbs• Organize Leave -> Leave• Manage Benefits -> Benefits• Access Training -> Training• Resolve an Issue -> Issues• Search Jobs -> Jobs
  • 56. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comAvoid repetition• Organization charts• Organization facts and figures• Organization history• Organization magazines• Organization newsMaximum 4 tasks thatbegin with the sameword
  • 57. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comComplete• Make sure you get tasks from– Every department, location, business unit etc.– Influential employees– Trouble makers– C-level– Managers
  • 58. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comOne at a time• Marketing material & tools• News & Events
  • 59. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comShort• Max. 7 words / 55 characters
  • 60. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comEliminate duplicates
  • 61. FinalShortlistChecklist
  • 62. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comClear and Precise• No brands• No internal terms• No demographics• No formats• Not too high• Not too low• No abbreviations• No verbs
  • 63. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comClear and Precise (continued)• No repetitions• Complete• One at a time• Max. 7 words / 55 characters• No duplicates
  • 64. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comSurvey• Representative share from each targetgroup answer the survey
  • 65. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comDanish Dairy Company1. Long list2652. Short list70
  • 66. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comExercise• Please look at the list and choose the topFIVE most useful tasks for you on yourintranet Give a score of 5 to the mostimportant, 4 to the next most important,then 3, 2, 1.• Please give only one score of 5, one 4, one3, one 2, and one 1. Leave the rest blank.• Note: The list has been ordered alphabetically to make it easierto review. Be careful not to be unduly influenced by words thatare near the top of the list.
  • 67. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comComparison
  • 68. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comTop 5 tasks always gets more than25% of the votes.70% of the least voted tasks getsless than 3% of the votes.
  • 69. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comHow to find the top navigation
  • 70. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comOptimal Sort – OptimalWorkshopHow to find the top navigationOptimal Workshop
  • 71. @KurtKragh @IntraTeam #IABCWC13
  • 72. @KurtKragh @IntraTeam #IABCWC13
  • 73. @KurtKragh @IntraTeam #IABCWC13
  • 74. @KurtKragh @IntraTeam #IABCWC13
  • 75. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comOptimal Workshop
  • 76. @KurtKragh @IntraTeam #IABCWC13
  • 77. @KurtKragh @IntraTeam #IABCWC13
  • 78. @KurtKragh @IntraTeam #IABCWC13
  • 79. @KurtKragh @IntraTeam #IABCWC13
  • 80. @KurtKragh @IntraTeam #IABCWC13
  • 81. @KurtKragh @IntraTeam #IABCWC13
  • 82. @KurtKragh @IntraTeam #IABCWC13
  • 83. @KurtKragh @IntraTeam #IABCWC13
  • 84. @KurtKragh @IntraTeam #IABCWC13
  • 85. @KurtKragh @IntraTeam #IABCWC13
  • 86. @KurtKragh @IntraTeam #IABCWC13
  • 87. @KurtKragh @IntraTeam #IABCWC13
  • 88. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comHow to test your navigationTESTING
  • 89. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comTreeJackOptimal WorkshopHow to test your navigationOptimal Workshop
  • 90. @KurtKragh @IntraTeam #IABCWC13
  • 91. @KurtKragh @IntraTeam #IABCWC13
  • 92. @KurtKragh @IntraTeam #IABCWC13
  • 93. @KurtKragh @IntraTeam #IABCWC13
  • 94. @KurtKragh @IntraTeam #IABCWC13
  • 95. @KurtKragh @IntraTeam #IABCWC13
  • 96. @KurtKragh @IntraTeam #IABCWC13
  • 97. @KurtKragh @IntraTeam #IABCWC13
  • 98. @KurtKragh @IntraTeam #IABCWC13
  • 99. @KurtKragh @IntraTeam #IABCWC13
  • 100. @KurtKragh @IntraTeam #IABCWC13
  • 101. @KurtKragh @IntraTeam #IABCWC13
  • 102. @KurtKragh @IntraTeam #IABCWC13
  • 103. @KurtKragh @IntraTeam #IABCWC13
  • 104. @KurtKragh @IntraTeam #IABCWC13
  • 105. @KurtKragh @IntraTeam #IABCWC13
  • 106. @KurtKragh @IntraTeam #IABCWC13
  • 107. @KurtKragh @IntraTeam #IABCWC13 www.IntraTeam.comRecap• Strategy and goals• Target groups• Find your colleagues’ tasks• Shortlisting• Prioritize the tasks• Find the top level navigation• Test it
  • 108. @KurtKragh @IntraTeam #IABCWC13
  • 109. @KurtKragh @IntraTeam #IABCWC13
  • 110. Thank you for your 4018 1655@KurtKragh@IntraTeam