www.kurtjohansen.com
“How To Make Money With Email
Without Spamming Your Customers”
During this presentation you will lear...
www.kurtjohansen.com
But First
Remember when your parents introduced you to a new food or recipe
and your initial reaction...
www.kurtjohansen.com
So What Is Email Marketing ?
It’s using Email to …
Create immediate cash surges
Drive traffic to your...
www.kurtjohansen.com
So What Is Email Marketing ?
It‟s sending out special sales campaigns to your customers
It‟s marketin...
www.kurtjohansen.com
What are you allowed to do ?
www.kurtjohansen.com
Instant Messaging
iM
Email
SMS
MMS
What does the Spam Act cover ?
www.kurtjohansen.com
What does the Spam Act not cover ?
Letters
Flyers/
Pamphlets
Telemarketing
Calls
Internet Pop
Ups
Non...
www.kurtjohansen.com
Jurisdiction
www.kurtjohansen.com
Penalties
Up to $220,000 per day
Maximum $1.1 million
Other Court Action
www.kurtjohansen.com
Purpose Of The Act
Unsolicited commercial messages
Preserve legitimate business messages
Encourage re...
www.kurtjohansen.com
3 Critical Points to Stay Legal
1. Consent
2. Identify
3. Unsubscribe
www.kurtjohansen.com
Consent
1. Express
2. Inferred
www.kurtjohansen.com
Express Consent
Examples:
Subscribers to a list;
Ticked a box to receive electronic
messages;
The add...
www.kurtjohansen.com
Inferred Consent
Examples:
Previous client and you have their
electronic address;
Purchase of goods o...
www.kurtjohansen.com
Inferred Consent
Further Examples:
Conspicuously published email addresses
A business card has been o...
www.kurtjohansen.com
Inferred Consent
Further Examples:
Shareholders
Magazine or newspaper subscribers;
Registered users o...
www.kurtjohansen.com
Inferred Consent
CARE – May not be in place:
One-off purchases like:
Movie ticket purchase;
Retail st...
www.kurtjohansen.com
Identify
Company Name
Contact Details
www.kurtjohansen.com
Identify
www.kurtjohansen.com
Identify
Electronic Letters
Quotes
Invoices
Valid for 30 days
www.kurtjohansen.com
Unsubscribe
Clear
Easy To Use
Within 5 Working
Days
www.kurtjohansen.com
The 7 Real Benefits Of Email Marketing?
Increases Sales
Reduces Marketing Costs
Builds Customer Loyal...
www.kurtjohansen.com
How To Perform Email Marketing?
Use a fully automated system to manage your list of
existing customer...
www.kurtjohansen.com
How To Perform Email Marketing?
Use a professional email sending platform.
www.kurtjohansen.com
How To Send Your Email
The program I use and recommend
www.kurtjohansen.com
How To Send Your Email
www.smartemail.com.au/kurt
www.kurtjohansen.com
How To Perform Email Marketing
Once you have the system you can:
Send out personalised emails to your...
www.kurtjohansen.com
Main List
Fish Lovers
Garfish
Lovers
Whiting
Lovers
Hamburger
Lovers
Vegetarian
Burgers
How To Perfor...
www.kurtjohansen.com
After software comes strategy.
It is essential an effective email marketing strategy is put into
plac...
www.kurtjohansen.com
After software comes strategy.
www.kurtjohansen.com
Where To From Here ?
Kindle Books available at: www.kurtjohansen.com
http://www.amazon.com/dp/B00AXXH...
www.kurtjohansen.com
Where To From Here ?
Help available at: www.kurtjohansen.com
Simply click on to the „Contact Kurt‟ ta...
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Email Marketing Sydney Business Month

288

Published on

How To make Money With Email Without Spamming Your Customers -

Inside the webinar you will learn:

What is Email Marketing;
What does the Spam Act say including 3 critical points to stay legal;
The catastrophic penalties for getting it wrong;
7 real benefits of email marketing;
5 Email Marketing programs to consider for your business;
How to write and format your emails;
What to do if you need help.

Plus....

At the end of the webinar you will be given details on how to download the entire presentation and slides so you can view over and over again.

Even if you use email to attract business now this webinar will reveal startling new methods and new ideas which are working today.

Published in: Business, Technology
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Email Marketing Sydney Business Month

  1. 1. www.kurtjohansen.com “How To Make Money With Email Without Spamming Your Customers” During this presentation you will learn: What is Email Marketing; What does the Spam Act say including 3 critical points to stay legal; The penalties for getting it wrong; 7 real benefits of email marketing; Email Marketing programs to consider for your business; How to write and format your emails; What to do if you need help.
  2. 2. www.kurtjohansen.com But First Remember when your parents introduced you to a new food or recipe and your initial reaction may have been, “I don‟t like it.” Even before you had tasted it. Then what happened. Later in life it probably became one of your favourite foods. It is important to take note, you are not your customer. What this means is, stay open to the ideas you are being presented with and don‟t say, “It wouldn‟t work for me”. .
  3. 3. www.kurtjohansen.com So What Is Email Marketing ? It’s using Email to … Create immediate cash surges Drive traffic to your website Keep in touch with customers
  4. 4. www.kurtjohansen.com So What Is Email Marketing ? It‟s sending out special sales campaigns to your customers It‟s marketing to non-customers to bring in additional profits you never had; It‟s the use of an email newsletter to drive traffic to your website. It‟s all about the list, the relationship you have with the list and the offer you are making to them.
  5. 5. www.kurtjohansen.com What are you allowed to do ?
  6. 6. www.kurtjohansen.com Instant Messaging iM Email SMS MMS What does the Spam Act cover ?
  7. 7. www.kurtjohansen.com What does the Spam Act not cover ? Letters Flyers/ Pamphlets Telemarketing Calls Internet Pop Ups Non commercial messages void of links
  8. 8. www.kurtjohansen.com Jurisdiction
  9. 9. www.kurtjohansen.com Penalties Up to $220,000 per day Maximum $1.1 million Other Court Action
  10. 10. www.kurtjohansen.com Purpose Of The Act Unsolicited commercial messages Preserve legitimate business messages Encourage responsible usage
  11. 11. www.kurtjohansen.com 3 Critical Points to Stay Legal 1. Consent 2. Identify 3. Unsubscribe
  12. 12. www.kurtjohansen.com Consent 1. Express 2. Inferred
  13. 13. www.kurtjohansen.com Express Consent Examples: Subscribers to a list; Ticked a box to receive electronic messages; The addressee has requested material over the phone.
  14. 14. www.kurtjohansen.com Inferred Consent Examples: Previous client and you have their electronic address; Purchase of goods or services and provided electronic address; Online registration for product information.
  15. 15. www.kurtjohansen.com Inferred Consent Further Examples: Conspicuously published email addresses A business card has been offered or supplied (you can send them messages pertaining to their business)
  16. 16. www.kurtjohansen.com Inferred Consent Further Examples: Shareholders Magazine or newspaper subscribers; Registered users of on-line services; Subscribers to information or advisory services; Financial members of a club; Contractors; Professional association members.
  17. 17. www.kurtjohansen.com Inferred Consent CARE – May not be in place: One-off purchases like: Movie ticket purchase; Retail store; Restaurant. (Where the person has not freely given their electronic address.)
  18. 18. www.kurtjohansen.com Identify
  19. 19. Company Name Contact Details www.kurtjohansen.com Identify
  20. 20. www.kurtjohansen.com Identify Electronic Letters Quotes Invoices Valid for 30 days
  21. 21. www.kurtjohansen.com Unsubscribe Clear Easy To Use Within 5 Working Days
  22. 22. www.kurtjohansen.com The 7 Real Benefits Of Email Marketing? Increases Sales Reduces Marketing Costs Builds Customer Loyalty Shortens Sales Cycles Generates Referrals Saves Time via Automation Maximises Branding Penetration
  23. 23. www.kurtjohansen.com How To Perform Email Marketing? Use a fully automated system to manage your list of existing customers and clients; One which can collect additional names automatically, which can build, segment and manage, your entire database easily;
  24. 24. www.kurtjohansen.com How To Perform Email Marketing?
  25. 25. Use a professional email sending platform. www.kurtjohansen.com How To Send Your Email
  26. 26. The program I use and recommend www.kurtjohansen.com How To Send Your Email www.smartemail.com.au/kurt
  27. 27. www.kurtjohansen.com How To Perform Email Marketing Once you have the system you can: Send out personalised emails to your customers – Track who reads them - and what they are interested in – real-time statistics; Send out newsletters; Send out special offers; Send out customer surveys; Send out event registrations; Send out targeted offers to segmented sub-lists.
  28. 28. www.kurtjohansen.com Main List Fish Lovers Garfish Lovers Whiting Lovers Hamburger Lovers Vegetarian Burgers How To Perform Email Marketing
  29. 29. www.kurtjohansen.com After software comes strategy. It is essential an effective email marketing strategy is put into place. Some questions to ask yourself are: 1. What do I wish to achieve from this campaign? 2. Which clients do I wish to target? 3. Will I send a series of emails or a newsletter? 4. What regularity is deemed appropriate for follow-up contact? 5. How will I know my campaign has been a success?
  30. 30. www.kurtjohansen.com After software comes strategy.
  31. 31. www.kurtjohansen.com Where To From Here ? Kindle Books available at: www.kurtjohansen.com http://www.amazon.com/dp/B00AXXH5TI http://www.amazon.com/dp/B00AVZZKZE http://www.amazon.com/dp/B00AY6105Y
  32. 32. www.kurtjohansen.com Where To From Here ? Help available at: www.kurtjohansen.com Simply click on to the „Contact Kurt‟ tab and leave a message.
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