The NewBo City MarketOverview for Potential Vendors – April, 2012
The NewBo City             Market Staff Ann Poe: Executive Director – Cedar Rapids  Councilwoman, former community liaiso...
Vision and MissionCedar Rapids City Market, Inc., with the encouragement of the city of Cedar Rapids, wasestablished as a ...
Market ResearchIn September of 2009, the CRCM Board contracted with non-profit consulting firm Project for Public Spaces (...
Sister Markets Around        the USA    North Market, Columbus, Ohio
Sister Markets Around        the USA    North Market, Columbus, Ohio
Sister Markets Around        the USA   River Market, Little Rock, Arkansas
Sister Markets Around        the USA   River Market, Little Rock, Arkansas
Sister Markets Around        the USAReading Terminal Market, Philadelphia, Pennsylvania
Sister Markets Around        the USAReading Terminal Market, Philadelphia, Pennsylvania
Sister Markets Around        the USA  The City Market, Kansas City, Missouri
Sister Markets Around        the USA  The City Market, Kansas City, Missouri
Sister Markets Around        the USAThe Milwaukee Public Market, Milwaukee, Wisconsin
Sister Markets Around        the USAThe Milwaukee Public Market, Milwaukee, Wisconsin
Sister Markets Around        the USA   The Findlay Market, Cincinnati, Ohio
Sister Markets Around        the USA   The Findlay Market, Cincinnati, Ohio
Sister Markets Around        the USA   The Findlay Market, Cincinnati, Ohio
A Few Definitions Anchor Vendors: The full-time, permanently  installed, annual-lease tenants in the Southeast end  of th...
A Few Definitions The Kirkwood Teaching Kitchen: Operated by  Kirkwood Community College, the Kitchen is used  by them fo...
A Few Definitions Market Yard: An outdoor area in front of hall will be the  space that vendors will use from May to Octo...
A Few Definitions Farmers’ Market: A farmers’ market is a space where  farmers, food artisans, and sometimes crafters or ...
Floor Plan of the  Market Hall
Plans forNewBo City Market
Plans ForNewBo City Market
Plans for         NewBo City MarketA view of the interior, from the center looking toward the AnchorVendors
Hours of OperationHours may vary by season and special occasion but we       contemplate regular hours as follows: Tuesda...
Anchor Vendor            Categories       Restaurant                    Ethnic      Bread Bakery          Gluten and/or Su...
Applying to be an           Anchor VendorPreference for Anchor vendors will be given to Iowa ownedbusinesses. Anchor space...
Applying to be an            Anchor Vendor Level of on-site preparation or production Willingness to comply with Market ...
Anchor Vendor                    Bottom Line                              1 Booth       2 Booths      3 Booths     4 Booth...
Applying to be a           Seasonal Vendor Indoor, canopied and lawn booths may be rented on a  day or seasonal basis. T...
Seasonal Vendor             Bottom Line           Single Day Fees     10x10 stall                   Indoor*               ...
A Few Important Dates April 16th, 10 am: Groundbreaking – Public  Welcome. April 17th: Real, hard-hats-on construction b...
A Few Important Anchor          Vendor Deadlines May 31st: Anchor vendor’s preliminary applications  due. June 15th: Ven...
A Few Important Seasonal               Vendor Deadlines June 30th: Holiday Market vendors’ preliminary  applications due....
Thank You!We appreciate your input and enthusiasm for thisexciting project! NewBo City Market promises to bean alluring sh...
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NewBo City Market: Overview for Potential Vendors

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This is the PowerPoint presentation originally shown at the vendor info meeting in April of 2012. To apply to be a vendor, send an email to Kurt@NewBoCityMarket.com

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NewBo City Market: Overview for Potential Vendors

  1. 1. The NewBo City MarketOverview for Potential Vendors – April, 2012
  2. 2. The NewBo City Market Staff Ann Poe: Executive Director – Cedar Rapids Councilwoman, former community liaison for Rebuild Iowa Wendy Zimmermann: Operations Manager - Former Market Supervisor of the Iowa City Farmer’s Market Kurt Friese: Director of Healthy Food & Advocacy – Owner of Devotay Restaurant & Bar in Iowa City, publisher of Edible Iowa River Valley magazine
  3. 3. Vision and MissionCedar Rapids City Market, Inc., with the encouragement of the city of Cedar Rapids, wasestablished as a 501(c) (3) non-profit to provide the leadership and to become the catalyst fordeveloping a year-round market promoting healthy behaviors, community culture, andeconomic development following the 2008 flood. Its mission is focused on six main areas: Create new small business and job opportunities for food producers and entrepreneurs. Encourage revitalization and redevelopment of a flood-devastated part of the greater Cedar Rapids downtown following the 2008 flood. Provide a venue that encourages an active, healthy lifestyle. Create a central meeting place for community residents and visitors. Promote increased regional agricultural activity. Environmental Stewardship - Operate Market facilities that are energy and resource efficient by implementing processes for recycling, composting, use of alternative energy and education.
  4. 4. Market ResearchIn September of 2009, the CRCM Board contracted with non-profit consulting firm Project for Public Spaces (PPS) to estimatethe market demand for the NewBo City Market enterprise.Some Highlights: Fresh food sales potential for the Market at $2.1 million ($40,000/week) or about $136 per gross square foot. Adding prepared food takes those sales to $3 million. The NewBo City Market estimates attracting 10-15% of the DDFM visits per month with an average sale of $30. Weekly estimated attendance ranges from 1500 off-peak to 3500 during peak times.
  5. 5. Sister Markets Around the USA North Market, Columbus, Ohio
  6. 6. Sister Markets Around the USA North Market, Columbus, Ohio
  7. 7. Sister Markets Around the USA River Market, Little Rock, Arkansas
  8. 8. Sister Markets Around the USA River Market, Little Rock, Arkansas
  9. 9. Sister Markets Around the USAReading Terminal Market, Philadelphia, Pennsylvania
  10. 10. Sister Markets Around the USAReading Terminal Market, Philadelphia, Pennsylvania
  11. 11. Sister Markets Around the USA The City Market, Kansas City, Missouri
  12. 12. Sister Markets Around the USA The City Market, Kansas City, Missouri
  13. 13. Sister Markets Around the USAThe Milwaukee Public Market, Milwaukee, Wisconsin
  14. 14. Sister Markets Around the USAThe Milwaukee Public Market, Milwaukee, Wisconsin
  15. 15. Sister Markets Around the USA The Findlay Market, Cincinnati, Ohio
  16. 16. Sister Markets Around the USA The Findlay Market, Cincinnati, Ohio
  17. 17. Sister Markets Around the USA The Findlay Market, Cincinnati, Ohio
  18. 18. A Few Definitions Anchor Vendors: The full-time, permanently installed, annual-lease tenants in the Southeast end of the Market Hall. Seasonal Vendors: The people who lease stalls on a daily or seasonal basis, who set up and tear down their booths each day in the Flex Space or Market Yard. Flex Space: The center-to-northwest portion of the Market Hall that can be used for seasonal vendors and for special events.
  19. 19. A Few Definitions The Kirkwood Teaching Kitchen: Operated by Kirkwood Community College, the Kitchen is used by them for continuing ed. Classes during the week, and by NewBo City Market (under Kurt’s management), for classes on evenings and weekends. The Learning Garden: Working title for the vegetable garden, living wall, composter and water catchment located at the north corner of the Market Yard.
  20. 20. A Few Definitions Market Yard: An outdoor area in front of hall will be the space that vendors will use from May to October for outdoor markets. Some (not all) of the space is designed to allow vendors to pull in with their trucks and sell off the back of their vehicles. Approximately 44 vendors can be accommodated in the Market Yard. Market Square: Abutting the corner of 12th Avenue and 3rd Street is the Market Square. The central meeting place and congregating area for visitors to the NewBo City Market and the New Bohemia arts/entertainment district, the Square will have additional vending spaces. The Market Square will be the home to a playground, concerts, plays, sports functions and other outdoor events.
  21. 21. A Few Definitions Farmers’ Market: A farmers’ market is a space where farmers, food artisans, and sometimes crafters or even restaurants set up temporary booths to sell their wares and take them down each day. Public Market: A public market is comprised of grocery, produce, meat, fish, dairy, flowers, coffee, etc. in built-in booths that are kept in place. A public market is administered more like a shopping mall than like a farmers’ market. NewBo City Market is a Public Market, with additional farmer’s market components.
  22. 22. Floor Plan of the Market Hall
  23. 23. Plans forNewBo City Market
  24. 24. Plans ForNewBo City Market
  25. 25. Plans for NewBo City MarketA view of the interior, from the center looking toward the AnchorVendors
  26. 26. Hours of OperationHours may vary by season and special occasion but we contemplate regular hours as follows: Tuesday: 4:00 PM - 8:00 PM (Seasonal) Thursday: 4:00 PM - 8:00 PM Saturday: 8:00 AM - 8:00 PM Sunday: 10:00 AM - 6:00 PM
  27. 27. Anchor Vendor Categories Restaurant Ethnic Bread Bakery Gluten and/or Sugar Free Pastry Baker Vegetarian Staples/Drinks/Misc Ice Cream or Sweets Butcher Coffee or Tea Fish Wine/Beer Farm Produced Goods Juice Farm Processed Food Pasta Florist DairyPrepared or Take Out Food Snacks
  28. 28. Applying to be an Anchor VendorPreference for Anchor vendors will be given to Iowa ownedbusinesses. Anchor space is limited to 40 stalls, which weestimate will be divided among 20-25 vendors. The basis forselecting vendors includes the following criteria: Type and quality of product offered, with preference given to those who have made a commitment to providing fresh food from healthful ingredients, locally sourced whenever feasible. Experience of the merchant and ability to execute on plan. Uniqueness of displays, signage and booth presentation, including quality of fixtures and equipment.
  29. 29. Applying to be an Anchor Vendor Level of on-site preparation or production Willingness to comply with Market rules and participate in Market events and promotions Commitment to environmentally friendly practices such as alternatives to prepackaged items in plastic wrappers, using containers and bottles that are compostable, participating in NewBo City Market’s recycling and composting programs, etc. A commitment to food accessibility and fair, reasonable prices, in an effort to comply with NewBo City Market’s mission to serve the food desert (as defined by the USDA) in Oakhill/Jackson, downtown, and adjacent neighborhoods.
  30. 30. Anchor Vendor Bottom Line 1 Booth 2 Booths 3 Booths 4 Booths Monthly Stall Rent (10% off) (15% off) (15% off) $ 280.00/mo $ 504.00/mo $714.00/mo $952.00/mo N/A $65/month N/A (2 hoods)Exhaust Hood and Cleaning $110/mo Pass Thru Pass Thru Pass Thru Pass Thru Electricity- Metered Basic Electricity-Non- $6/week $10/week $15/week N/A Metered
  31. 31. Applying to be a Seasonal Vendor Indoor, canopied and lawn booths may be rented on a day or seasonal basis. The preferred vendors at the NewBo Farmers Market will be Iowa farmers who grow produce or animals for food items. Product diversity will be encouraged by giving special preference to those farmers who grow and sell unique items that add to the variety that can be obtained. Farmer’s market participants must understand that inside the NewBo City Market Hall not all products for sale will be locally grown.
  32. 32. Seasonal Vendor Bottom Line Single Day Fees 10x10 stall Indoor* $30/day Tue &/or Thu BULK Sat &/or Sun $42/day DISCOUNTSOutdoor Awning w/ vehicle* STILL Tue &/or Thu $30/day BEING Sat &/or Sun $42/day DEVELOPED Lawn (any day, no vehicles) $24
  33. 33. A Few Important Dates April 16th, 10 am: Groundbreaking – Public Welcome. April 17th: Real, hard-hats-on construction begins. October 1st (tentative): Anchor vendors may begin building out their spaces. November 1st: Market Hall Opens. May 2nd, 2013: First Outdoor Markets begin
  34. 34. A Few Important Anchor Vendor Deadlines May 31st: Anchor vendor’s preliminary applications due. June 15th: Vendor Selection Committee announces finalists July 15th: Finalists’ in-depth proposals due August 6th: Final Roster of Anchor vendors announced November 1st: Market Hall doors open.
  35. 35. A Few Important Seasonal Vendor Deadlines June 30th: Holiday Market vendors’ preliminary applications due. July 16th: Vendor Selection Committee announces Holiday Market finalists. August 15th: Finalists’ additional info, if requested, is due. September 14th: Final Roster of Holiday Market vendors announced. November 1st: Market Hall doors open.Deadlines for subsequent seasonal markets and events TBA
  36. 36. Thank You!We appreciate your input and enthusiasm for thisexciting project! NewBo City Market promises to bean alluring shopping experience, a community hub, anentertainment hotspot, and an exciting learning space. We Welcome Your Comments!  Kurt@NewBoCityMarket.com  Wendy@NewBoCityMarket.com

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