Kurio // Social Brand Framework

978 views

Published on

A framework for brand building in the social media era. For more information and in-depth tools for different steps of the model, please contact us at Kurio.

Published in: Marketing, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
978
On SlideShare
0
From Embeds
0
Number of Embeds
104
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Kurio // Social Brand Framework

  1. 1. SOCIAL BRAND FRAMEWORK @jarilahdevuori & @ElliTuominen // @kurio_marketing
  2. 2. brand blueprint brand promise & image key visuals & slogans #OLD © Kurio 2014
  3. 3. mass media vs. social media high control vs. low control brand lives in the marketing dept. vs. the whole company lives the brand slogans vs. evidence campaigns vs. on-going memorable vs. shareable enter the social brand © Kurio 2014
  4. 4. THE SOCIAL BRAND FRAMEWORK © Kurio 2014 purpose connection action evidence sociability Does your brand have a purpose other than the bottom line? A reason and a right to exist? Do your stakeholders feel a connection to your purpose? Do they know it? Does your brand inspire action in key stakeholders of your company? Do the actions turn into evidence of the brand? Does the evidence engage relevant people? Does it spark a conversation and spread? brand blueprint brand promise & image key visuals & slogans
  5. 5. purpose connection action evidence sociability Does your brand have a purpose other than the bottom line? A reason and a right to exist 10 years from now? © Kurio 2014
  6. 6. purpose connection action evidence sociability Do your key stakeholders feel a connection to your purpose? © Kurio 2014
  7. 7. purpose connection action evidence sociability Does your brand inspire action in key stakeholders of your company? © Kurio 2014
  8. 8. purpose connection action evidence sociability Do the actions turn into evidence of the brand? © Kurio 2014
  9. 9. purpose connection action evidence sociability Does the evidence engage relevant people? Does it spark a conversation and spread? Have you found your sociability? © Kurio 2014
  10. 10. For more information: jari@kurio.fi // @jarilahdevuori © Kurio 2014

×