Your SlideShare is downloading. ×
0
Kurio // Social Brand Framework
Kurio // Social Brand Framework
Kurio // Social Brand Framework
Kurio // Social Brand Framework
Kurio // Social Brand Framework
Kurio // Social Brand Framework
Kurio // Social Brand Framework
Kurio // Social Brand Framework
Kurio // Social Brand Framework
Kurio // Social Brand Framework
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Kurio // Social Brand Framework

570

Published on

A framework for brand building in the social media era. For more information and in-depth tools for different steps of the model, please contact us at Kurio.

A framework for brand building in the social media era. For more information and in-depth tools for different steps of the model, please contact us at Kurio.

Published in: Marketing, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
570
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SOCIAL BRAND FRAMEWORK @jarilahdevuori & @ElliTuominen // @kurio_marketing
  • 2. brand blueprint brand promise & image key visuals & slogans #OLD © Kurio 2014
  • 3. mass media vs. social media high control vs. low control brand lives in the marketing dept. vs. the whole company lives the brand slogans vs. evidence campaigns vs. on-going memorable vs. shareable enter the social brand © Kurio 2014
  • 4. THE SOCIAL BRAND FRAMEWORK © Kurio 2014 purpose connection action evidence sociability Does your brand have a purpose other than the bottom line? A reason and a right to exist? Do your stakeholders feel a connection to your purpose? Do they know it? Does your brand inspire action in key stakeholders of your company? Do the actions turn into evidence of the brand? Does the evidence engage relevant people? Does it spark a conversation and spread? brand blueprint brand promise & image key visuals & slogans
  • 5. purpose connection action evidence sociability Does your brand have a purpose other than the bottom line? A reason and a right to exist 10 years from now? © Kurio 2014
  • 6. purpose connection action evidence sociability Do your key stakeholders feel a connection to your purpose? © Kurio 2014
  • 7. purpose connection action evidence sociability Does your brand inspire action in key stakeholders of your company? © Kurio 2014
  • 8. purpose connection action evidence sociability Do the actions turn into evidence of the brand? © Kurio 2014
  • 9. purpose connection action evidence sociability Does the evidence engage relevant people? Does it spark a conversation and spread? Have you found your sociability? © Kurio 2014
  • 10. For more information: jari@kurio.fi // @jarilahdevuori © Kurio 2014

×