Consumer Psyche – Since recession is almost over, more celebrating colors will be in trend. But at the same time we will be seeing sub dull colors also.
The Environment – The loose fit silhouette will be in fashion, cotton, linen, silk will take over the synthetic fibers. Sheer / See through fabric will be in trend.
The Events – Commonwealth games, Vacation Outings, etc will lead to inclusion of sporty look in the outfits. Ripped jeans are back as an impact of Hollywood movies and celebrities.
Direct Inputs from Textile manufacturers - Fashion forecasters play an important role in deciding the type of fabric to be manufactured based on the feedback obtained from the consumers. They coordinate with the textile manufacturers and decide on the type of textile to be manufactured for the forthcoming season.
Consumer surveys and preferences - Consumer preferences are the key to trend forecasting in the fashion industry and are usually influenced by the fashion styles followed by their icons and idols.
Major events occurring in 2010 which can direct the forecast for the season
MAJOR BOLLYWOOD MOVIES & SPORTING EVENTS 2010 JANUARY FEBRUARY MARCH JUNE OCTOBER "Arjun", Dream Blanket All Animations by UTV Ali Baba, Chinku and 40 Thieves Alice in Wonderland, Disney Football, World Cup, SA Commonwealth Games, Delhi Pyaar Impossible Vancouver Winter Olympics Road, Movie My Name is Khan Teen Patti Karthik Calling Karthik
The World cup would also influence to a great deal. The brighter Colours in terms of team colours of Brazil, would give more life to Yellow and Green. Argentina in terms of lighter shades of Blue. Italy in white and blue
As the economy is recovering from slowdown, people are hopeful and optimistic about future. Yellow evokes feelings of happiness, symbolizes sunlight, joy, optimism, intelligence, idealism, wealth (gold), summer, hope, air, liberalism, femininity, gladness, sociability, friendship,
For summer, it's not about aggression or power , it's about being positive and being a real woman .
Blue has more life and more depth than black because it is the color of the sky on a moonlit night. It is mysterious, moody, classic, timeless, calming, and refreshing. It is charming, classy and elegant. We can conclude for Spring 2010 Blue remains timeless. It can be bold or quiet. Color communicates and transmit a vibe and all the designers now has a feeling for a free spirit. This blue collections wil giving women a good reason to get in shape. Blue is fresh, colorful, funky, youthful, I'm imagining how those pro black will react - It will surely overwhelm them Or it might be an eye opening for all fashionista.
What do you think of the little blue dress? Will it replace your little black
The fit for 2010 would move towards a more comfortable yet stylish look.
We need to be aware that people are moving more towards a healthy lifestyle which would translate in leaner physiques. A lot more people are going to the Gymnasium to build a healthy lifestyle for themselves. And it would be very natural to flaunt these well built physiques. The best way that this well built healthy physiques would be flaunted would be in terms of body accentuating garments around the waist.
SILHOUETTE STYLING FORECAST THE TREND THAT WAS… Sprint-summer2010 we will get to see looser look
LOWER GARMENTS A looser fit along the thighs and tighter towards the ankle. A wider belt at the waist, attached to the lower garment, to give a slim look. It would be loose and comfortable for summers.
PRICING Target market Price range reasoning Casual wear College goers 799-3999 Trendy, affordable Party wear Young and energetic 1999-4999 Stylish Office wear Urban working women 1299-3599 Formal fit, sophisticated look