Shoppers Stop Merchandising Assortment

9,364 views
8,587 views

Published on

This presentation has been prepared by students of Masters in Fashion Management, NIFT Delhi and describes assortment planning concepts through an example of shopper's stop.

Published in: Business, Lifestyle
8 Comments
12 Likes
Statistics
Notes
No Downloads
Views
Total views
9,364
On SlideShare
0
From Embeds
0
Number of Embeds
21
Actions
Shares
0
Downloads
0
Comments
8
Likes
12
Embeds 0
No embeds

No notes for slide

Shoppers Stop Merchandising Assortment

  1. 1. MERCHANDISE ASSORTMENT PLAN Presented By Anuradha Sajwan Chander Bhan kr. Jasmine Monga Kunal Agrawal Winnie Tandon Faculty of Management Studies, NIFT Delhi
  2. 2. Merchandise Assortment Plan <ul><li>A n assortment plan tends to be the amalgamation of the GMROI plan, the inventory turnover plan, sales forecasting, and assortment planning. </li></ul><ul><ul><li>The merchandise is split into categories for the purpose of planning. The categories thus split are managed by purchasers and merchandise planners, as well as vendors. </li></ul></ul><ul><ul><li>GMROI is a tool that helps the retailer plan and evaluate the performance of the merchandise. </li></ul></ul>
  3. 3. Developing an Assortment Plan <ul><li>Category management </li></ul><ul><li>Retail Strategy </li></ul><ul><li>Setting merchandise financial objectives </li></ul><ul><li>Develop an assortment plan </li></ul><ul><li>Physical characteristics of the store </li></ul><ul><li>Complementary merchandise </li></ul>
  4. 4. Company profile Shoppers’ Stop is promoted by the K Raheja Corp Group, one of leading players in real estate development and hotels. Shoppers’ Stop has progressed from being a single brand shop to a family orientated fashion and lifestyle store. It operates under the departmental store format, and was one of the pioneers of the large format stores in India.
  5. 5. Category management
  6. 6. Retail Strategy <ul><li>The number of SKUs to offer in a merchandise category is a strategic decision. </li></ul><ul><li>SOURCING AND STOCKS </li></ul><ul><ul><li>The store on an average stores 30,000 pieces of different products. </li></ul></ul><ul><ul><li>Merchandise sourced from 250 exporters from Delhi , Mumbai and Bangalore. </li></ul></ul><ul><ul><li>Centralised buying for all products except cosmetics and perfumes to avoid sales tax. </li></ul></ul><ul><ul><li>Carries 63 days of stock. </li></ul></ul>
  7. 7. Financial Details
  8. 8. Private Labels
  9. 10. The Assortment Plan
  10. 12. <ul><li>Stop Corporate Solid Woven Top </li></ul><ul><li>Product Details- Full sleeves </li></ul><ul><li>Front dart </li></ul><ul><li>Looped cuff </li></ul><ul><li>Cotton elastane </li></ul><ul><li>Solid </li></ul><ul><li>Slim fit </li></ul><ul><li>Item Number:4040768_9212 </li></ul><ul><li>Color BLACK </li></ul><ul><li>Size S to XXL </li></ul><ul><li>MRP Rs.699.00 </li></ul><ul><li>Stop Corporate Solid Woven Top </li></ul><ul><li>Product Details- Full sleeves </li></ul><ul><li>Zigzag detail </li></ul><ul><li>Regular cuff </li></ul><ul><li>Solid </li></ul><ul><li>Cotton elastane </li></ul><ul><li>Slim fit </li></ul><ul><li>Item Number:4040715_9212 </li></ul><ul><li>Color BLACK MAROON WHITE BABY PINK </li></ul><ul><li>Size S to XXL </li></ul><ul><li>MRP Rs.999.0 </li></ul>
  11. 13. Physical characteristics of the store
  12. 15. Complementary Merchandise <ul><li>The store offers complementary </li></ul><ul><li>merchandise in almost all categories. </li></ul><ul><li>For instance, with jeans under a brand </li></ul><ul><li>they also have options for tops and </li></ul><ul><li>shirts to pair it with. A customer can </li></ul><ul><li>thus shop for an entire apparel at </li></ul><ul><li>one stop. </li></ul>
  13. 16. Happy Shopping…

×