Apple Innovation
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Apple Innovation Presentation Transcript

  • 1. Rahul Gholap (12) Kumod Shirkande (47)
  • 2. Sir Isaac Newton Sir Steve Jobs
  • 3. Introduction  Apple Computer, Inc. since January 3, 1977 (founded on April 1, 1976) & now Apple Inc. since January 9, 2007 is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers.  The company's best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad.  Its software includes the OS X & iOS operating system; the iTunes media browser; the iLife & iWork creativity and production suites.  Apple is the world’s third-largest mobile phone maker after Samsung & Nokia.
  • 4.  As of September 2012, the company operates 382 retail stores in 13 countries, and an online store where hardware and software products are sold.  Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.  It is the largest publicly-traded corporation in the world by market capitalization, with an estimated value of US$626 billion as of September 2012.  It is furthermore the largest technology company in the world by revenue and profit, earning more than Google and Microsoft combined.  Source: "Apple's $46 billion sales set new tech record". CNN. January 24, 2012.
  • 5. VISION “Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.” MISSION “The Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings.”
  • 6. One cannot talk about Innovation without mentioning… Apple Inc. & Sir Steve Jobs…
  • 7. Sir Steve Job’s thinking about Innovation… “Innovation comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much.” - Sir Steve Jobs “Innovation distinguishes between a leader & a follower” - Sir Steve Jobs
  • 8. The Evolution of Apple Inc. 2006199719771975
  • 9. In January 2001, just as the third-generation iPod was released, Apple launched its online music store iTunes with 200,000 songs. As of September 2012, the iTunes Store possesses 400 million active user accounts. Before iTunes, music executives had failed to be convinced about the success of an online music market. But coupled with Apple's hugely-successful iPod - launched just two years earlier - Steve Jobs proved it was a market worth exploring. The product was an immediate success selling one million songs in its first week and by December it had sold 25 million songs. Till date iTune song downloads hit more than 15 billion. There have been several updates of iTunes, the most significant being the introduction of film purchase and rentals in 2008. This week, Apple announced that iTunes will be accessibly across all their devices as part of their move into "cloud" computing. iTunes
  • 10. In October 2001 the face of the music industry was changed forever with the launch of a small palm-sized gadget called "the iPod". The rectangular-shaped portable music device had a central-scroll wheel on the front and a small window for song selection. It could be charged with a "docking station" and songs could be loaded directly onto the music player from a computer. There had been digital music players before, but the fresh look and simplistic usability put the Apple player in a class of its own among portable music devises. Apple reported that total number of iPods sold worldwide was more than 400 million. iPod
  • 11. The first iPhone was released in January 2007 to a huge fanfare. The phone catapulted Apple ahead of its smartphone rivals with its multi-touch screen. A year later the iPhone 3G was released and the App Store was launched. In July this year App Store downloads hit 15 billion with the company having launched App subscriptions just a few months earlier in February. To date Apple have sold 25 million iPhones around the world. The telephone is still gaining popularity with avid Blackberry-user Barack Obama, the US president, even suggesting he may switch to the iPhone. iPhone
  • 12. The iPad - a Mac/ iPhone hybrid - was released in 2010. Although still in its relatively early years, the iPad has been a great success; maintaining its market presence where other tablet computers have faltered. The availability of Apps on the device has been a particular success with many newspapers and magazines having launched versions of their publications for the device. The portable tablet is currently teetering on revolutionizing the publishing industry. To date there have been two iPad versions with 30 million units sold worldwide. iPad
  • 13. In front of thousands of laughing delegates, a tuxedo-clad Steve Jobs unveiled the first Macintosh computer in January 1984. It started as a small white box in a bag and evolved into the waffer-thin machine it is today. A year later he was interviewed in Playboy explaining "something called a mouse". The Mac evolved into two main types of Apple computer; the iMac and MacBook. There are now nearly 60 million Mac users around the world. Mac
  • 14. THE WORLD’S MOST INNOVATIVE COMPANIES  APPLE  TWITTER  FACEBOOK  NISSAN  GROUPON  GOOGLE  DRAWING INFORMATION INDUSTRY  NETFLIX  ZYNGA  EPOCRATES
  • 15. World’s most reputed it companies Apple  Google  Microsoft
  • 16. Since the year 2000 Apple has shown strong results  In 2000 Microsoft’s share cost 119.94 $ & it’s market capital was 51000 Cr $ where as Apple’s share cost was 8.19 $ & market capital was 480 Cr $. “We’re armed with the strongest product line in our history, the most talented employees and the best customers in our industry & $25 billion of cash safely in the bank with zero debt.” Sir Steve Jobs
  • 17. And the trend continues In 2012 Revenue of $35.0 billion and quarterly net profit of $8.8 billion. 26.0 million iPhones have been sold, representing 28 percent unit growth over the year-ago quarter. Apple sold 17.0 million iPads during the quarter, an 84 percent unit increase over the year-ago quarter The Company sold 4.0 million Macs during the quarter, a two percent unit increase over the year-ago quarter. Apple sold 6.8 million iPods In 2000: $4.8b In 2012: $591b
  • 18. The Company manages it business on a geographic basis. The operating segments consist of Americas, Europe, Japan, and Retail through products iPhone, iPad, iTunes, iPod & Mac.
  • 19.  J. P. Morgan’s chief economist Mr. Michael Feroli US GDP rate will increase by 0.5%.  It is based on probability of demand for iPhone 5.  Current GDP is 2.0 %, which is likely to be upto 2.5%.  Yearly sell revenue of iPhone 5 is considered as 12.8 billions $.  Hence GDP will increase by 0.33% due to iPhone 5.  When estimation was done for iPhone4, sell was extremely high than expected. iPhone 5’s Finance Magic Selling Price 600/Unit Quarterly Sell 80 billions units Selling Revenue 4.8 billions $ GDP Increment 3.2 billions $ Apple iPhone5’s effect on U.S.A.’s Economy
  • 20. Apple Innovation Takeaways  Build Products that are cool, intuitive, simple to use and provide the most amazing experience.  Take calculated risks and boldly enter new markets. E.g. iPod, iPhone  Change the playing field by creating new business models. E.g. iTunes  Capture the changing landscape and ecosystem of the markets and buyers.  Grow the market share with buyers as they grow and their needs grow kids, teenagers, young adults, adults, parents....  Provide multiple products / touch points to buyers so they can buy and subscribe to more products all glued through iTunes.  Creativity begins with asking questions…  Innovation happens when you find answers…  No questions, no answer to More questions, better answer.
  • 21. Apple’s innovation culture  Do what you love.  Put a dent in the universe.  Kick-start your brain.  Sell dreams, not products.  Say no to 1,000 things.  Create insanely different experiences.  Master the message.
  • 22. conclusion  For 35 years Apple has been a trend- sett company able to foresee the future of domestic computer and consumer electronics.  It will probably continue during the next decades, because their strength is the innovation.  They know, how to ‘think different’. Apple, go on innovating…
  • 23. Thank You…!!!