Apple Computer, Inc. since January 3, 1977 (founded on April
1, 1976) & now Apple Inc. since January 9, 2007 is an American
multinational corporation that designs and markets consumer
electronics, computer software, and personal computers.
The company's best-known products include the Macintosh line of
computers, the iPod, the iPhone and the iPad.
Its software includes the OS X & iOS operating system; the iTunes
media browser; the iLife & iWork creativity and production suites.
Apple is the world’s third-largest mobile phone maker after Samsung
As of September 2012, the company operates 382 retail stores in 13
countries, and an online store where hardware and software products
Fortune magazine named Apple the most admired company in the
United States in 2008, and in the world from 2008 to 2012.
It is the largest publicly-traded corporation in the world by market
capitalization, with an estimated value of US$626 billion as of
It is furthermore the largest technology company in the world by
revenue and profit, earning more than Google and Microsoft combined.
Source: "Apple's $46 billion sales set new tech record". CNN. January 24, 2012.
“Man is the creator of change in this world. As such he should be
above systems and structures, and not subordinate to them.”
“The Company is committed to bringing the best personal
computing, portable digital music and mobile communication
experience to students, educators, creative
professionals, businesses, government agencies, and
consumers through its innovative
hardware, software, peripherals, services, and Internet
One cannot talk about
Apple Inc. & Sir Steve Jobs…
Sir Steve Job’s thinking about Innovation…
“Innovation comes from saying no to 1,000 things to
make sure we don’t get on the wrong track or try to do
- Sir Steve Jobs
“Innovation distinguishes between a leader & a
- Sir Steve Jobs
The Evolution of Apple Inc.
In January 2001, just as the third-generation iPod was
released, Apple launched its online music store iTunes with
As of September 2012, the iTunes Store possesses 400 million
active user accounts.
Before iTunes, music executives had failed to be convinced about
the success of an online music market. But coupled with Apple's
hugely-successful iPod - launched just two years earlier - Steve
Jobs proved it was a market worth exploring.
The product was an immediate success selling one million songs
in its first week and by December it had sold 25 million songs. Till
date iTune song downloads hit more than 15 billion.
There have been several updates of iTunes, the most significant
being the introduction of film purchase and rentals in 2008. This
week, Apple announced that iTunes will be accessibly across all
their devices as part of their move into "cloud" computing.
In October 2001 the face of the music industry was
changed forever with the launch of a small palm-sized
gadget called "the iPod".
The rectangular-shaped portable music device had a
central-scroll wheel on the front and a small window for
song selection. It could be charged with a "docking station"
and songs could be loaded directly onto the music player
from a computer.
There had been digital music players before, but the fresh
look and simplistic usability put the Apple player in a class
of its own among portable music devises.
Apple reported that total number of iPods sold worldwide
was more than 400 million.
The first iPhone was released in January 2007 to a huge
fanfare. The phone catapulted Apple ahead of its
smartphone rivals with its multi-touch screen. A year later
the iPhone 3G was released and the App Store was
In July this year App Store downloads hit 15 billion with the
company having launched App subscriptions just a few
months earlier in February.
To date Apple have sold 25 million iPhones around the
world. The telephone is still gaining popularity with avid
Blackberry-user Barack Obama, the US president, even
suggesting he may switch to the iPhone.
The iPad - a Mac/ iPhone hybrid - was released in 2010.
Although still in its relatively early years, the iPad has
been a great success; maintaining its market presence
where other tablet computers have faltered.
The availability of Apps on the device has been a particular
success with many newspapers and magazines having
launched versions of their publications for the device. The
portable tablet is currently teetering on revolutionizing the
To date there have been two iPad versions with 30 million
units sold worldwide.
In front of thousands of laughing delegates, a tuxedo-clad
Steve Jobs unveiled the first Macintosh computer in
January 1984. It started as a small white box in a bag and
evolved into the waffer-thin machine it is today.
A year later he was interviewed in Playboy explaining
"something called a mouse".
The Mac evolved into two main types of Apple computer;
the iMac and MacBook. There are now nearly 60 million
Mac users around the world.
THE WORLD’S MOST INNOVATIVE COMPANIES
DRAWING INFORMATION INDUSTRY
World’s most reputed it companies
Since the year 2000 Apple has shown
In 2000 Microsoft’s share cost 119.94 $ & it’s market capital was 51000 Cr $ where as Apple’s
share cost was 8.19 $ & market capital was 480 Cr $.
“We’re armed with the strongest product line in our history, the most talented employees and the
best customers in our industry & $25 billion of cash safely in the bank with zero debt.”
Sir Steve Jobs
And the trend continues
Revenue of $35.0 billion and quarterly net profit of $8.8 billion. 26.0
million iPhones have been sold, representing 28 percent unit growth over
the year-ago quarter.
Apple sold 17.0 million iPads during the quarter, an 84 percent unit
increase over the year-ago quarter
The Company sold 4.0 million Macs during the quarter, a two percent unit
increase over the year-ago quarter.
Apple sold 6.8 million iPods
In 2000: $4.8b In 2012: $591b
The Company manages it business on a geographic basis. The
operating segments consist of Americas, Europe, Japan, and
Retail through products iPhone, iPad, iTunes, iPod & Mac.
J. P. Morgan’s chief economist Mr. Michael Feroli US GDP rate will
increase by 0.5%.
It is based on probability of demand for iPhone 5.
Current GDP is 2.0 %, which is likely to be upto 2.5%.
Yearly sell revenue of iPhone 5 is considered as 12.8 billions $.
Hence GDP will increase by 0.33% due to iPhone 5.
When estimation was done for iPhone4, sell was extremely high than
iPhone 5’s Finance Magic
Selling Price 600/Unit
Quarterly Sell 80 billions units
Selling Revenue 4.8 billions $
GDP Increment 3.2 billions $
Apple iPhone5’s effect on U.S.A.’s Economy
Apple Innovation Takeaways
Build Products that are cool, intuitive, simple to use and provide the
most amazing experience.
Take calculated risks and boldly enter new markets. E.g. iPod, iPhone
Change the playing field by creating new business models. E.g.
Capture the changing landscape and ecosystem of the markets and
Grow the market share with buyers as they grow and their needs grow
kids, teenagers, young adults, adults, parents....
Provide multiple products / touch points to buyers so they can buy and
subscribe to more products all glued through iTunes.
Creativity begins with asking questions…
Innovation happens when you find answers…
No questions, no answer to More questions, better answer.
Apple’s innovation culture
Do what you love.
Put a dent in the universe.
Kick-start your brain.
Sell dreams, not products.
Say no to 1,000 things.
Create insanely different experiences.
Master the message.
For 35 years Apple has been a trend-
sett company able to foresee the future
of domestic computer and consumer
It will probably continue during the
next decades, because their strength is
They know, how to ‘think different’.
Apple, go on innovating…