IUE09 Keynote - feeling: what makes an engaging product?
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IUE09 Keynote - feeling: what makes an engaging product?

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Visceral experience can change the way people feel, behave and live. How do you go about creating an experience that delights users? ...

Visceral experience can change the way people feel, behave and live. How do you go about creating an experience that delights users?

Everyone wants "engaging" and "inspiring" product experiences, but building them is hard. Kumi will sample from her career history, which includes branding creation at Microsoft and future vision work at Adaptive Path, to provide numerous visual examples and her insight into why it's hard and how to get past the difficult situations and achieve success.

Kumi will discuss design leadership strategies for keeping the original vision on track while collaborating with various stakeholders.

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IUE09 Keynote - feeling: what makes an engaging product? IUE09 Keynote - feeling: what makes an engaging product? Presentation Transcript

  • feeling. what makes an engaging product?
  • Kumi Akiyoshi
  • Kumi Akiyoshi
  • http://www.youtube.com/watch?v=DelJrP3P7tA
  • elements of delightful experience
  • (*^^*) playful+lightness
  • anthropomorphism Sochi
  • community: socially responsible
  • delightful experience can not be created with aesthetic alone
  • Yay!!
  • quality of craft
  • http://flickr.com/photos/73553/914737983/
  • http://flickr.com/photos/73553/914737983/
  • http://gizmodo.com/343641/1960s-braun-products-hold-the-secrets-to-apples-futur
  • elements of delightful experience playfulness+lightness community: socially responsible quality of craft
  • aesthetic people http://www.dekobokofriends.jp/
  • wearable ubicomp brand emerging guidelines themes aesthetic technology tangible scarcity ambient various devices sketching prototyping design design aesthetic approaches processes visualization
  • content usability branding engineer product search design advertising marketing event hardware
  • aesthetic people
  • silo buster
  • 7 tools
  • -1- seek out cheerleaders!
  • -2- spot workable solutions to create achievable goals
  • first impression relationship memory
  • -3- give project a name
  • UI light.
  • -4- impromptu review present initial look & feel to the right people to get right feedback.
  • not sure keep that great start
  • make it not sure bigger keep that ? great start ! 0_0
  • make it ? not I know when sure bigger I see it keep that ? great start I like do we need to change? ! purple ... keep that we’ve great done that keep start workin
  • make it content ? not I know when sure bigger usability branding I see it engineer keep that ? great product startI like do we need design to change? ! purple advertising ... marketing keep that we’ve great done that keep start workin
  • make it content ? not I know when sure bigger usability branding I see it engineer keep that ? facilitate well great tensionproduct start I like do we need design information change? to ! purple emotional exchange advertising ... marketing keep that we’ve great done that keep start workin
  • “can you add more purple?”
  • -5- shake it up and pare it down
  • -6- brand liaison
  • -7- build plug and play design system to promote consistency.
  • we delighted users by... acting on the user feedback fast improving perceived and actual performance refreshed outdated visual design system to promote consistency across multiple channels
  • another story
  • another story
  • world population 6,768,179,187 http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use
  • mobile phones users 3.3 billion http://www.flickr.com/photos/cocoarmani/1315402174/sizes/l/in/set-72157603363679100/
  • delightful experience is influenced by culture, learning, and experience.
  • fundamental aspects
  • EMOTION BEHAVIOR CONTEXT EXPLORATION
  • EMOTION BEHAVIOR CONTEXT EXPLORATION
  • EMOTION BEHAVIOR CONTEXT EXPLORATION
  • EMOTION BEHAVIOR CONTEXT EXPLORATION
  • EMOTION BEHAVIOR CONTEXT EXPLORATION
  • EMOTION BEHAVIOR CONTEXT EXPLORATION
  • clickable scroll wheel click wheel stylus voice input EMOTION soft keys key pad touch pad BEHAVIOR CONTEXT EXPLORATION touch screens multi touch screens gestures
  • EMOTION BEHAVIOR CONTEXT EXPLORATION
  • EMOTION BEHAVIOR CONTEXT EXPLORATION http://www.fareastgizmos.com/media_devices/samsung_schv960_worlds_first_mobile_phone_with_optical_joystick.php
  • EMOTION BEHAVIOR CONTEXT EXPLORATION
  • EMOTION BEHAVIOR CONTEXT EXPLORATION
  • EMOTION Sympathy to context Rachel Hinman BEHAVIOR CONTEXT EXPLORATION
  • is it timely? is it accurate? does it adopt to current situation? EMOTION does it promote behavior changes in the valuable way? BEHAVIOR CONTEXT EXPLORATION connected well?
  • EMOTION BEHAVIOR CONTEXT EXPLORATION http://www.adaptivepath.com/blog/2008/05/05/whose-wand-in-whose-world/
  • EMOTION BEHAVIOR CONTEXT EXPLORATION http://www.adaptivepath.com/blog/2008/05/05/whose-wand-in-whose-world/
  • http://www.flickr.com/photos/davidermo/3215730095/
  • http://www.nearfield.org/
  • EMOTION BEHAVIOR CONTEXT EXPLORATION
  • 7 tools 1. seek out cheerleaders! 2. spot workable solutions & get agreement on specific achievable goals 3. give project a name 4. impromptu review-present initial look & feel at hallway to the right people to get buy-in. 5. shake it up and pare it down 6. brand liaison 7. build plug and play design system to promote consistency.
  • elements of delightful experience playful+lightness socially responsible quality of craft
  • @kumi_ (* - )v kumi@adaptivepath.com