IUE09 Keynote - feeling: what makes an engaging product?

feeling. what makes an engaging product?

Kumi Akiyoshi

http://www.youtube.com/watch?v=DelJrP3P7tA

elements of delightful experience

(*^^*) playful+lightness

anthropomorphism Sochi

community: socially responsible

delightful experience can not be created with aesthetic alone

Yay!!

quality of craft

http://flickr.com/photos/73553/914737983/

http://gizmodo.com/343641/1960s-braun-products-hold-the-secrets-to-apples-futur

elements of delightful experience playfulness+lightness community: socially responsible quality of craft

aesthetic people http://www.dekobokofriends.jp/

wearable ubicomp brand emerging guidelines themes aesthetic technology tangible scarcity ambient various devices sketching prototyping design design aesthetic approaches processes visualization

content usability branding engineer product search design advertising marketing event hardware

aesthetic people

silo buster

7 tools

-1- seek out cheerleaders!

-2- spot workable solutions to create achievable goals

first impression relationship memory

-3- give project a name

UI light.

-4- impromptu review present initial look & feel to the right people to get right feedback.

not sure keep that great start

make it not sure bigger keep that ? great start ! 0_0

make it ? not I know when sure bigger I see it keep that ? great start I like do we need to change? ! purple ... keep that we’ve great done that keep start workin

make it content ? not I know when sure bigger usability branding I see it engineer keep that ? great product startI like do we need design to change? ! purple advertising ... marketing keep that we’ve great done that keep start workin

make it content ? not I know when sure bigger usability branding I see it engineer keep that ? facilitate well great tensionproduct start I like do we need design information change? to ! purple emotional exchange advertising ... marketing keep that we’ve great done that keep start workin

“can you add more purple?”

-5- shake it up and pare it down

-6- brand liaison

-7- build plug and play design system to promote consistency.

we delighted users by... acting on the user feedback fast improving perceived and actual performance refreshed outdated visual design system to promote consistency across multiple channels

another story

world population 6,768,179,187 http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use

mobile phones users 3.3 billion http://www.flickr.com/photos/cocoarmani/1315402174/sizes/l/in/set-72157603363679100/

delightful experience is influenced by culture, learning, and experience.

fundamental aspects

EMOTION BEHAVIOR CONTEXT EXPLORATION

clickable scroll wheel click wheel stylus voice input EMOTION soft keys key pad touch pad BEHAVIOR CONTEXT EXPLORATION touch screens multi touch screens gestures

EMOTION BEHAVIOR CONTEXT EXPLORATION http://www.fareastgizmos.com/media_devices/samsung_schv960_worlds_first_mobile_phone_with_optical_joystick.php

EMOTION Sympathy to context Rachel Hinman BEHAVIOR CONTEXT EXPLORATION

is it timely? is it accurate? does it adopt to current situation? EMOTION does it promote behavior changes in the valuable way? BEHAVIOR CONTEXT EXPLORATION connected well?

EMOTION BEHAVIOR CONTEXT EXPLORATION http://www.adaptivepath.com/blog/2008/05/05/whose-wand-in-whose-world/

http://www.flickr.com/photos/davidermo/3215730095/

http://www.nearfield.org/

7 tools 1. seek out cheerleaders! 2. spot workable solutions & get agreement on specific achievable goals 3. give project a name 4. impromptu review-present initial look & feel at hallway to the right people to get buy-in. 5. shake it up and pare it down 6. brand liaison 7. build plug and play design system to promote consistency.

elements of delightful experience playful+lightness socially responsible quality of craft

@kumi_ (* - )v kumi@adaptivepath.com

IUE09 Keynote - feeling: what makes an engaging product?

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