feeling.
what makes an engaging product?
Kumi Akiyoshi
Kumi Akiyoshi
http://www.youtube.com/watch?v=DelJrP3P7tA
elements of delightful
experience
(*^^*)
playful+lightness
anthropomorphism

       Sochi
community:
socially responsible
delightful experience can not
be created with aesthetic
alone
Yay!!
quality of craft
http://flickr.com/photos/73553/914737983/
http://flickr.com/photos/73553/914737983/
http://gizmodo.com/343641/1960s-braun-products-hold-the-secrets-to-apples-futur
elements of delightful
experience

playfulness+lightness
community: socially responsible
quality of craft
aesthetic


people




         http://www.dekobokofriends.jp/
wearable               ubicomp
                                                brand
                 emerging
           ...
content
  usability        branding
                                                  engineer


                         ...
aesthetic


people
silo buster
7 tools
-1-
seek out cheerleaders!
-2-
spot workable solutions to
 create achievable goals
first
impression
              relationship


     memory
-3-
give project a name
UI light.
-4-
     impromptu review
present initial look & feel
    to the right people
  to get right feedback.
not sure

        keep that

great
start
make it
                      not sure
            bigger
        keep that

                                 ?
great
star...
make it
                                             ?
                          not I know when
                         ...
make it          content
                                                 ?
                             not I know when
 ...
make it          content
                                                   ?
                             not I know when...
“can you add more purple?”
-5-
shake it up and
 pare it down
-6-
brand liaison
-7-
   build plug and play
design system to promote
       consistency.
we delighted users by...
acting on the user feedback fast

improving perceived and actual
performance

refreshed outdated ...
another story
another story
world population
6,768,179,187



      http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use
mobile phones users
3.3 billion



     http://www.flickr.com/photos/cocoarmani/1315402174/sizes/l/in/set-7215760336367910...
delightful experience is
influenced by culture,
learning, and experience.
fundamental aspects
EMOTION



 BEHAVIOR CONTEXT
EXPLORATION
EMOTION



 BEHAVIOR CONTEXT
EXPLORATION
EMOTION



 BEHAVIOR CONTEXT
EXPLORATION
EMOTION



 BEHAVIOR CONTEXT
EXPLORATION
EMOTION



 BEHAVIOR CONTEXT
EXPLORATION
EMOTION



 BEHAVIOR CONTEXT
EXPLORATION
clickable scroll wheel
                    click wheel
                    stylus
                    voice input
      EM...
EMOTION



 BEHAVIOR CONTEXT
EXPLORATION
EMOTION



 BEHAVIOR CONTEXT
EXPLORATION




http://www.fareastgizmos.com/media_devices/samsung_schv960_worlds_first_mobil...
EMOTION



 BEHAVIOR CONTEXT
EXPLORATION
EMOTION



 BEHAVIOR CONTEXT
EXPLORATION
EMOTION
                    Sympathy to context
                                     Rachel Hinman



 BEHAVIOR CONTEXT
EX...
is it timely?
                    is it accurate?
                    does it adopt to current
                    situati...
EMOTION



 BEHAVIOR CONTEXT
EXPLORATION




                http://www.adaptivepath.com/blog/2008/05/05/whose-wand-in-who...
EMOTION



 BEHAVIOR CONTEXT
EXPLORATION




                http://www.adaptivepath.com/blog/2008/05/05/whose-wand-in-who...
http://www.flickr.com/photos/davidermo/3215730095/
http://www.nearfield.org/
EMOTION



 BEHAVIOR CONTEXT
EXPLORATION
7 tools
1. seek out cheerleaders!
2. spot workable solutions & get agreement on specific
achievable goals
3. give project ...
elements of delightful
experience

playful+lightness
socially responsible
quality of craft
@kumi_




    (*   - )v
kumi@adaptivepath.com
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
IUE09 Keynote - feeling: what makes an engaging product?
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IUE09 Keynote - feeling: what makes an engaging product?

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Visceral experience can change the way people feel, behave and live. How do you go about creating an experience that delights users?

Everyone wants "engaging" and "inspiring" product experiences, but building them is hard. Kumi will sample from her career history, which includes branding creation at Microsoft and future vision work at Adaptive Path, to provide numerous visual examples and her insight into why it's hard and how to get past the difficult situations and achieve success.

Kumi will discuss design leadership strategies for keeping the original vision on track while collaborating with various stakeholders.

Published in: Business, Technology
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  • Hi ,
    Can you please mail me this PPT as i am unable to download it.
    it is really good .
    would be really grateful to you.
    Lolita (lolitajd@gmail.com)
       Reply 
    Are you sure you want to  Yes  No
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IUE09 Keynote - feeling: what makes an engaging product?

  1. 1. feeling. what makes an engaging product?
  2. 2. Kumi Akiyoshi
  3. 3. Kumi Akiyoshi
  4. 4. http://www.youtube.com/watch?v=DelJrP3P7tA
  5. 5. elements of delightful experience
  6. 6. (*^^*) playful+lightness
  7. 7. anthropomorphism Sochi
  8. 8. community: socially responsible
  9. 9. delightful experience can not be created with aesthetic alone
  10. 10. Yay!!
  11. 11. quality of craft
  12. 12. http://flickr.com/photos/73553/914737983/
  13. 13. http://flickr.com/photos/73553/914737983/
  14. 14. http://gizmodo.com/343641/1960s-braun-products-hold-the-secrets-to-apples-futur
  15. 15. elements of delightful experience playfulness+lightness community: socially responsible quality of craft
  16. 16. aesthetic people http://www.dekobokofriends.jp/
  17. 17. wearable ubicomp brand emerging guidelines themes aesthetic technology tangible scarcity ambient various devices sketching prototyping design design aesthetic approaches processes visualization
  18. 18. content usability branding engineer product search design advertising marketing event hardware
  19. 19. aesthetic people
  20. 20. silo buster
  21. 21. 7 tools
  22. 22. -1- seek out cheerleaders!
  23. 23. -2- spot workable solutions to create achievable goals
  24. 24. first impression relationship memory
  25. 25. -3- give project a name
  26. 26. UI light.
  27. 27. -4- impromptu review present initial look & feel to the right people to get right feedback.
  28. 28. not sure keep that great start
  29. 29. make it not sure bigger keep that ? great start ! 0_0
  30. 30. make it ? not I know when sure bigger I see it keep that ? great start I like do we need to change? ! purple ... keep that we’ve great done that keep start workin
  31. 31. make it content ? not I know when sure bigger usability branding I see it engineer keep that ? great product startI like do we need design to change? ! purple advertising ... marketing keep that we’ve great done that keep start workin
  32. 32. make it content ? not I know when sure bigger usability branding I see it engineer keep that ? facilitate well great tensionproduct start I like do we need design information change? to ! purple emotional exchange advertising ... marketing keep that we’ve great done that keep start workin
  33. 33. “can you add more purple?”
  34. 34. -5- shake it up and pare it down
  35. 35. -6- brand liaison
  36. 36. -7- build plug and play design system to promote consistency.
  37. 37. we delighted users by... acting on the user feedback fast improving perceived and actual performance refreshed outdated visual design system to promote consistency across multiple channels
  38. 38. another story
  39. 39. another story
  40. 40. world population 6,768,179,187 http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use
  41. 41. mobile phones users 3.3 billion http://www.flickr.com/photos/cocoarmani/1315402174/sizes/l/in/set-72157603363679100/
  42. 42. delightful experience is influenced by culture, learning, and experience.
  43. 43. fundamental aspects
  44. 44. EMOTION BEHAVIOR CONTEXT EXPLORATION
  45. 45. EMOTION BEHAVIOR CONTEXT EXPLORATION
  46. 46. EMOTION BEHAVIOR CONTEXT EXPLORATION
  47. 47. EMOTION BEHAVIOR CONTEXT EXPLORATION
  48. 48. EMOTION BEHAVIOR CONTEXT EXPLORATION
  49. 49. EMOTION BEHAVIOR CONTEXT EXPLORATION
  50. 50. clickable scroll wheel click wheel stylus voice input EMOTION soft keys key pad touch pad BEHAVIOR CONTEXT EXPLORATION touch screens multi touch screens gestures
  51. 51. EMOTION BEHAVIOR CONTEXT EXPLORATION
  52. 52. EMOTION BEHAVIOR CONTEXT EXPLORATION http://www.fareastgizmos.com/media_devices/samsung_schv960_worlds_first_mobile_phone_with_optical_joystick.php
  53. 53. EMOTION BEHAVIOR CONTEXT EXPLORATION
  54. 54. EMOTION BEHAVIOR CONTEXT EXPLORATION
  55. 55. EMOTION Sympathy to context Rachel Hinman BEHAVIOR CONTEXT EXPLORATION
  56. 56. is it timely? is it accurate? does it adopt to current situation? EMOTION does it promote behavior changes in the valuable way? BEHAVIOR CONTEXT EXPLORATION connected well?
  57. 57. EMOTION BEHAVIOR CONTEXT EXPLORATION http://www.adaptivepath.com/blog/2008/05/05/whose-wand-in-whose-world/
  58. 58. EMOTION BEHAVIOR CONTEXT EXPLORATION http://www.adaptivepath.com/blog/2008/05/05/whose-wand-in-whose-world/
  59. 59. http://www.flickr.com/photos/davidermo/3215730095/
  60. 60. http://www.nearfield.org/
  61. 61. EMOTION BEHAVIOR CONTEXT EXPLORATION
  62. 62. 7 tools 1. seek out cheerleaders! 2. spot workable solutions & get agreement on specific achievable goals 3. give project a name 4. impromptu review-present initial look & feel at hallway to the right people to get buy-in. 5. shake it up and pare it down 6. brand liaison 7. build plug and play design system to promote consistency.
  63. 63. elements of delightful experience playful+lightness socially responsible quality of craft
  64. 64. @kumi_ (* - )v kumi@adaptivepath.com

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