feeling: what makes an
engaging product?

Kumi Akiyoshi

Kumi Akiyoshi

http://www.youtube.com/watch?v=DelJrP3P7tA

elements of delightful
experience

(*^^*)
playful+lightness

anthropomorphism
Sochi

community:
socially responsible

delightful experience can not
be created with aesthetic
alone

Yay!!

quality of craft

http://flickr.com/photos/73553/914737983/

http://flickr.com/photos/73553/914737983/

http://gizmodo.com/343641/1960s-braun-products-hold-the-secrets-to-apples-futur

elements of delightful
experience
playfulness+lightness
community: socially responsible
quality of craft

aesthetic
people
http://www.dekobokofriends.jp/

wearable ubicomp
brand
emerging
guidelines
themes aesthetic
technology
tangible
scarcity
ambient
various
devices
sketching
prototyping
design
design
aesthetic approaches
processes
visualization

content
usability branding
engineer
product
search design
advertising
marketing
event
hardware

aesthetic
people

silo buster

7 tools

-1-
seek out cheerleaders!

-2-
spot workable solutions to
create achievable goals

first
impression
relationship
memory

-3-
give project a name

UI light.

-4-
impromptu review
present initial look & feel
to the right people
to get right feedback.

not sure
keep that
great
start

make it
not sure
bigger
keep that
?
great
start
!
0_0

make it
?
not I know when
sure
bigger
I see it
keep that
?
great
start
I like do we need
to change?
!
purple
...
keep that we’ve
great done that
keep
start
workin

make it content
?
not I know when
sure
bigger
usability branding
I see it
engineer
keep that
?
great
product
startI like do we need
design
to change?
!
purple
advertising
...
marketing
keep that we’ve
great done that
keep
start
workin

make it content
?
not I know when
sure
bigger
usability branding
I see it
engineer
keep that
?
facilitate well
great
tensionproduct
start I like do we need
design
information change?
to
!
purple emotional exchange
advertising
...
marketing
keep that we’ve
great done that
keep
start
workin

“can you add more purple?”

-5-
shake it up and
pare it down

-6-
brand liaison

-7-
build plug and play
design system to promote
consistency.

we delighted users by...
acting on the user feedback fast
improving perceived and actual
performance
refreshed outdated visual design
system to promote consistency across
multiple channels

7 tools
1. seek out cheerleaders!
2. spot workable solutions & get agreement on
specific achievable goals
3. give project a name
4. impromptu review-present initial look & feel at
hallway to the right people to get buy-in.
5. shake it up and pare it down
6. brand liaison
7. build plug and play design system to promote
consistency.

elements of delightful
experience
playful+lightness
socially responsible
quality of craft

@kumi_
(* - )v
kumi@adaptivepath.com