Social as a Driver of Loyalty
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This article by Vandana U, Editor, STQ, was published in issue 06 of the STQ. ...
This article by Vandana U, Editor, STQ, was published in issue 06 of the STQ.
Summary: Brands are going social with the right mix of communications technology and consumer values. Social is a catalyst that is driving unprecedented loyalty, built not at one stage but across various stages and elements of the shopping process.
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