On October 23rd, 2014, we updated our
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How Myntra created 7 times more participation than
Increase awareness for the newly launched Brand
Maximize campaign reach
Bring out the brand’s positioning to the target audience
Launch a quiz around Hrithik and the HRX brand merchandise.
The quiz to match participant’s fashion IQ with Hrithik’s.
The campaign could be launched from any device (phone, tablet or
desktop) using the campaign URL.
Consumers play the quiz related to HRX which is both informative and
How the campaign worked on Desktop and Smartphones?
Digital Technologies Used
Participants could start
playing the quiz by
simply clicking the ‘Enter’
button on the campaign
multiple choice based
quiz questions related
to the HRX brand.
were both audio and
At the end of the quiz, the
score and time taken by
the participant were
displayed along with a
leadership board and
options to collect more
sharing the scores.
Lead Generation form
was placed at the end
with the option to play
again to beat own or
Since the campaign was optimized for all devices, participants could be reached
through all channels such as e-mailers, social, mobile ads etc.
Digital Technologies used
The agency used its
proprietary platform for
campaign for all
The technologies used
were HTML5, CSS3,
Bootstrap, and Ruby
The Campaign got
Myntra gained 7 times more participation
than their previous campaigns built using
Users spent a total of 660 hours in 10
The average time spent by a user was 9