Myntra HRX Launch Campaign
 

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Myntra HRX Launch Campaign

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Myntra HRX Launch Campaign Presentation Transcript

  • 1. Success Story Myntra HRX How Myntra created 7 times more participation than previous campaigns
  • 2. Objective Increase awareness for the newly launched Brand Maximize campaign reach Bring out the brand’s positioning to the target audience
  • 3. Solution  Launch a quiz around Hrithik and the HRX brand merchandise.  The quiz to match participant’s fashion IQ with Hrithik’s.  The campaign could be launched from any device (phone, tablet or desktop) using the campaign URL.  Consumers play the quiz related to HRX which is both informative and engaging.
  • 4. Execution How the campaign worked on Desktop and Smartphones? Cross-Channel Reach Digital Technologies Used
  • 5. Landing page Participants could start playing the quiz by simply clicking the ‘Enter’ button on the campaign landing page.
  • 6. Quiz Questions Participants answered multiple choice based quiz questions related to the HRX brand.
  • 7. Type of Questions Subsequent questions were both audio and video based.
  • 8. Leadership Board At the end of the quiz, the score and time taken by the participant were displayed along with a leadership board and options to collect more points encouraging sharing the scores.
  • 9. Lead Generation Lead Generation form was placed at the end with the option to play again to beat own or other’s score.
  • 10. Cross-Channel Reach Since the campaign was optimized for all devices, participants could be reached through all channels such as e-mailers, social, mobile ads etc.
  • 11. Digital Technologies used
  • 12. Multi Screen The agency used its proprietary platform for optimizing the campaign for all devices. The technologies used were HTML5, CSS3, Bootstrap, and Ruby
  • 13. Results
  • 14. Brand Awareness The Campaign got 40,000 Responses
  • 15. Myntra gained 7 times more participation than their previous campaigns built using Facebook apps. Campaign Reach
  • 16. Users spent a total of 660 hours in 10 days. The average time spent by a user was 9 minutes Total Time Spent
  • 17. Zero paid Marketing
  • 18. Thank You