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Kuliza monetizing fans_presentation_general

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Kuliza's products help retailers and brands understand, monetize, and amplify their Facebook fanbase. This presentation shares how this happens.

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Transcript of "Kuliza monetizing fans_presentation_general"

  1. 1. We Make Social Sense. Better understand, monetize & amplify your facebook fans.© Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights ReservedConfidential. Do not distribute.
  2. 2. Finding & engaging with your super fans is what propels your brand forward.© Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights ReservedConfidential. Do not distribute.
  3. 3. Goal Better understand, monetize & amplify your facebook fansYour Facebook Fan PageKuliza’s suite of apps help you to meaningfully engage withyour super fans.© Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights ReservedConfidential. Do not distribute.
  4. 4. Goal Better understand, monetize & amplify your facebook fansYou can receive more information about your superfans that will allow you to:- Define who active fans are- Reward points on the basis of Likes, Comments and Shares- Configure scores associated with each action© Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights ReservedConfidential. Do not distribute.
  5. 5. Elevate BasicElevate Basic helps you recognize your super fans and howyou can reward them© Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights ReservedConfidential. Do not distribute.
  6. 6. Elevate PremiumElevate Premium offers you a comprehensiveunderstanding of super fans.You can access their:- Name- Date of birth- Location- InterestsIt allows you to:- Have opt-in based rewards that do not hinder privacy- Configure every action© Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights ReservedConfidential. Do not distribute.
  7. 7. Elevate PremiumBy configuring every action you can:- Induce reward-based, social activities- Drive awareness about your brand© Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights ReservedConfidential. Do not distribute.
  8. 8. Evoke Better engage your facebook fansEvoke adds granularity and increases your understandingof super fans.You can identify their:- Choices and preferences- Emotions- Intent- Extent of influence on other fans© Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights ReservedConfidential. Do not distribute.
  9. 9. Evoke Better engage your facebook fansEvoke enables you to analyze what offers and promotionsexcite your super fans.As part of your loyalty program you can add relevant appsthat engage them further.© Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights ReservedConfidential. Do not distribute.
  10. 10. Understanding your super fans and their networks gives your brand a plan of action.© Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights ReservedConfidential. Do not distribute.
  11. 11. Analytics Better understand your facebook fansAnalyticsYou can easily understand your super fans’ demography atboth an individual level and as a large group.© Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights ReservedConfidential. Do not distribute.
  12. 12. Analytics Better understand your facebook fansAnalyticsA sample report of your fans offers you insights about them:"Your most loyal fans are women in the age group of 21-30 andare big fans of Oprah on Facebook."© Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights ReservedConfidential. Do not distribute.
  13. 13. Monetizing your super fans helps your brand increase customer lifecycle value. $ $ $© Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights ReservedConfidential. Do not distribute.
  14. 14. Entice Better monetize and amplify your facebook fansMonetize your Super FansBased on the data you receive about your fans, you can pitchoffers based on their activities and intent.© Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights ReservedConfidential. Do not distribute.
  15. 15. Entice Better monetize and amplify your facebook fansMonetizing fans helps you increase customer lifecycle valuethrough:- Real-time promotions and offers- Friend recommendations© Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights ReservedConfidential. Do not distribute.
  16. 16. Amplifying what your super fans are saying increases referral traffic. $ $ $© Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights ReservedConfidential. Do not distribute.
  17. 17. Echo Better monetize and amplify your facebook fansMonetizing fans helps you raise word of mouth and drawreferral traffic through social sharing widgets.© Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights ReservedConfidential. Do not distribute.
  18. 18. Session Analytics gives you unprecedented insights about your super fans.© Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights ReservedConfidential. Do not distribute.
  19. 19. Entice Unprecedented InsightsSession AnalyticsSession analytics analyses fan behaviour and productinteractions on your website. You can also understand howsuccessful your promotions and offers are amongst fans.You can track this information at an individual fan level.© Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights ReservedConfidential. Do not distribute.
  20. 20. Entice Unprecedented InsightsYou can also track the interactions of large demographicgroups.These session reports can help you analyze:- Trends in cart abandonment- Number of checkouts- Most visited product pages- Popular actions- What kind of promotions appeal to your super fans© Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights ReservedConfidential. Do not distribute.
  21. 21. Echo Unprecedented InsightsAnalyse business benefits from social sharing andreferral traffic.© Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights ReservedConfidential. Do not distribute.
  22. 22. Contact Us www.kuliza.com We get to work with amazing Address Kuliza Technologies Pvt. Ltd. clients. Hope you are next! 11/3 Bommanahalli, Hosur Main Road, www.kuliza.com Bangalore 560 068, India Email info@kuliza.com© Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights ReservedConfidential. Do not distribute.
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