How travel brands are using social media for marketing

How travel brands are using social media for marketing August 2011 1

8 social media strategies for travel brands Social Media Strategy Social Dynamics Social Media Campaigns Loyalty Campaigns User Generated Content Social Games Blog Conversations Advocacy Program Social Apps to connect Connections Crowdsourced content Community Travel Forum 2

Social Media Campaigns

Best job in the world  Queensland Tourism ran a campaign for the search of an island caretaker who would communicate his experiences to the world  The winning caretaker was decided through a social media contest  The campaign helped the brand generate buzz and conversations for thehttp://islandreefjob.com island 4

Visit Europe photo contest  European Travel Commision launched a photo contest on Facebook asking users to submit their morphed pictures at various travel locations  The campaign helped generate buzz and interest for various travel locationshttps://www.facebook.com/visiteurope?sk= app_128953167177144 5

Loyalty Campaigns

Jet Blue: Go Places app  Jet Blue is rewarding customers for checking-in at Jet Blue Terminals using Facebook Places  Customers unlock official badges and reward points for real rewards.  Helps the brand recognize it’s loyal customers and generate viral buzz on networkshttp://www.facebook.com/JetBlue?sk=app_ 172907589409924 7

Tripadvisor: Star Reviewer  Tripadvisor has launched a campaign to recognize its most loyal reviewers and community members  Helps the brand express recognition to its reviewers and loyal fanshttp://www.tripadvisor.com/TAOffer- a_wid.TopReviewersLander 8

Social Games

Travel Channel: Kidnapped  A social game by travel channel  Helps consumers learn about interesting places around the worldhttp://apps.facebook.com/kidnapped/home 10

Travel Blogs

Lonely Planet Blog  Lonely Planet‘s Official Blog  Showcases travel destination, tips and stories  Shares brand’s passion for travel with the readershttp://www.lonelyplanet.com/lpblogs/ 12

Southwest Airlines: Nuts About Southwest  Southwest Airlines Official Blog  Communicates to the traveller community how Southwest Airlines can make their travel experience betterhttp://www.blogsouthwest.com/ 13

Advocacy Programs

British Airlines: Metrotwin  British Airlines’ campaign to promote tourism between London and New York  Provides expert recommendation for the best places in the two citieshttp://www.metrotwin.com/ 15

Social Apps to connect

Tripadvisor: Cities I have visited  A social app to show where your friends have been across the globe  Provides a social connect to get recommendations from friendshttp://www.tripadvisor.com 17

Airbnb: Social connections  Airbnb has a social application that shows the people in your network (friends or friends of friends) who have places to rent for travelhttp://www.airbnb.com/search?connected=t rue&new_search=true 18

Crowdsourcing content

Travel DK: Reviews  Crowdsourced reviews and ratings on the website  Helps visitors get the best information from the community’s collective intelligencehttp://www.traveldk.com 20

Travel Forums

Lonely Planet: Thorn Tree Forum  Lonely planet’s travel forum  Helps the brand participate and support their consumers in their travel researchhttp://www.lonelyplanet.com/thorntree/index .jspa 22

Virgin Airlines: V-Flyer Forum  Virgin Airlines’ travel forum  Helps the brand participate and support their consumers in their travel research and informationhttp://v-flyer.com/forum 23

Indian travel brands using social media

Club Mahindra: Jiyo Life  Club Mahindra campaign to motivate people to get more from life  Energizes consumers to travel for leisure and funhttp://www.jiyolife.com/ 25

OkTataByeBye  Make My Trip’s online travel communityhttp://oktatabyebye.com 26

Offisial Atyachar  Make My Trip’s travel campaign to motivate corporate workers to find breakaways from workhttp://www.offisialatyachaar.com/ 27

About Kuliza

About KulizaKuliza is a social technology firm focused inhelping companies leverage social software,community platforms, mobile and cloudcomputing for improving businessperformance, communication and customerengagement.

Our Offerings ZaSocial ZaMobile ZaCloudBuild social platforms, tools and Build mobile apps for next Ensure a hassle freesoftware. Kuliza’s ZaSocial generation devices. ZaMobile infrastructure to sustain yourservices helps across the full services helps you changing needs:range of social product conceptualize, design, develop, Cloud system health checksdevelopment from planning to distribute and manage your Cloud architecture designdesign, development and apps. consultinghosting. Our focus areas are: Focus areas: Cloud migration and  Online communities  iOS management Social commerce Android OS  Bespoke app development Social CRM Blackberry OS on AWS and GAE Social Apps

Engage your world with social technologies! Kuliza.com | sales@kuliza.com | @kuliza 31

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How travel brands are using social media for marketing

by Kuliza Technologies on Aug 11, 2011

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