How brands are using facebook apps for marketing campaigns

How brands are using Facebook apps for marketing campaigns 1

8 Categories of campaign focused Fb appsFocusContent Content campaign for awarenessconsumption Sweepstakes, quizzes and polls Low in EngagementContentcuration Apps for viral campaigns Photo / video contestContentcreation Ideation contest High inUser connection Social Games for engagement Engagement Loyalty campaign appsUserrecommend- Referral campaign appsation 2

Content campaigns for awareness Focus on rich media, content, social links to generate message about an idea or an offering 3

Levi’s water<Less app  Focused on generating awareness about Levi’s apparel innovation and the bigger cause attached to ithttp://www.facebook.com/Levis 4

Hot Wheels landing tab app  Viral video campaigns for team Hot Wheelshttp://www.facebook.com/hotwheels?sk=ap p_106905776053433 5

Sweepstakes, quizzes and polls Low engagement, low virality campaigns but trigger participation and buzz 6

Bags fly free app – Southwest airlines  App for running sweepstakes and polls for Southwest airlineshttp://www.buddymedia.com/clients/our- work 7

Bud Light Sweepstakes app  Sweepstakes app for Bud Light  Interesting value proposition for brands heavily focusing on sweepstakeshttp://www.facebook.com/BudLight?sk=app _180186578684420 8

Apps for viral campaigns Focus on spreading a message or viral products by fans 9

Coca Cola gifts app  App allows users to send virtual coca cola gifts to their friends and post them on their wallhttp://www.facebook.com/cocacola?sk=app _157721657609068 10

Photo / video contest Engaging apps – focus on submission of photos / video around a certain theme. The community votes for the best 11

Nike Free Arena contest  Video contest for users to submit videos of their moves / stunts and the community votes for the best videohttp://www.facebook.com/nike?sk=app_199 633066736410 12

The next Levi’s Girl contest  Levi’s ran the contest to find the next face and voice for their women’s wear  Video contest curated by the communityhttp://www.facebook.com/Levis?sk=app_17 9850502037414 13

Ideation campaigns A step forward to creating remarkable campaigns. Community crowdsources the best ideas that can be used for a greater purpose 14

Chase community giving contest  Local charities submitted their stories about why they needed the Chase grant  The community decided the best stories for the granthttp://www.facebook.com/ChaseCommunity Giving?sk=app_162065369655 15

Pepsi Refresh Voting app  Part of the bigger Pepsi refresh campaign  User on facebook could give ideas and vote for the best ideas about refreshing the worldhttp://www.facebook.com/ChaseCommunity Giving?sk=app_162065369655 16

Loyalty campaigns Focus on recognition of loyal customers and awarding points 17

Starbuck Card App  Allows users to manage their card through Facebook, edit profiles, reload, see transactions and get points for loyalty.  Users can even reload their friends’ cards.http://www.facebook.com/Starbucks?sk=ap p_338375791266 18

JetBlue Go Places app  Loyalty campaign with Facebook Places integration  User get points for checking into JetBlue Terminals using location based mobile apps and get points  The app shows the user activity, friends activity, most loyal users etchttp://www.facebook.com/JetBlue?sk=app_ 172907589409924 19

Social games for engagement Focus on leveraging game dynamics to engage users 20

Travel channel – Kidnap! game  Social game that challenges users to kidnap their friends to their favorite international hideout city.  To escape from the hideout city and begin kidnapping their friends, kidnapped players must answer a trivia question related to that cityhttp://apps.facebook.com/kidnapped/home 21

Bing’s Farmville promotion  Bing used Farmville for advertising  Users could gain virtual currency by becoming a fan on Facebookhttp://www.allfacebook.com/bing- advertises-on-farmville-acquires- 22

Dreamwork’s Cityville promotion  Promotion of the Kung-Fu Panda 2 movie  Users could build drive-in movie theatres in their city, get collection itemshttp://techcrunch.com/2011/05/20/zynga- and-dreamworks-partner-for-kung-fu- 23

Referral campaigns Leverages users social graph to make smart recommendations 24

Marks. Referral app  Referral Facebook campaign using the Appirio app  Shows users their friends who would be interested in the brand’s products based on their profile, interests and activities on Facebookhttp://www.appirio.com/demo/markbook_de mo/markbook_demo.htm 25

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How brands are using facebook apps for marketing campaigns

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