How brands are using facebook apps for marketing campaigns

How brands are using Facebook apps for marketing campaigns 1

8 Categories of campaign focused Fb appsFocusContent Content campaign for awarenessconsumption Sweepstakes, quizzes and polls Low in EngagementContentcuration Apps for viral campaigns Photo / video contestContentcreation Ideation contest High inUser connection Social Games for engagement Engagement Loyalty campaign appsUserrecommend- Referral campaign appsation 2

Content campaigns for awareness Focus on rich media, content, social links to generate message about an idea or an offering 3

Levi’s water<Less app  Focused on generating awareness about Levi’s apparel innovation and the bigger cause attached to ithttp://www.facebook.com/Levis 4

Hot Wheels landing tab app  Viral video campaigns for team Hot Wheelshttp://www.facebook.com/hotwheels?sk=ap p_106905776053433 5

Sweepstakes, quizzes and polls Low engagement, low virality campaigns but trigger participation and buzz 6

Bags fly free app – Southwest airlines  App for running sweepstakes and polls for Southwest airlineshttp://www.buddymedia.com/clients/our- work 7

Bud Light Sweepstakes app  Sweepstakes app for Bud Light  Interesting value proposition for brands heavily focusing on sweepstakeshttp://www.facebook.com/BudLight?sk=app _180186578684420 8

Apps for viral campaigns Focus on spreading a message or viral products by fans 9

Coca Cola gifts app  App allows users to send virtual coca cola gifts to their friends and post them on their wallhttp://www.facebook.com/cocacola?sk=app _157721657609068 10

Photo / video contest Engaging apps – focus on submission of photos / video around a certain theme. The community votes for the best 11

Nike Free Arena contest  Video contest for users to submit videos of their moves / stunts and the community votes for the best videohttp://www.facebook.com/nike?sk=app_199 633066736410 12

The next Levi’s Girl contest  Levi’s ran the contest to find the next face and voice for their women’s wear  Video contest curated by the communityhttp://www.facebook.com/Levis?sk=app_17 9850502037414 13

Ideation campaigns A step forward to creating remarkable campaigns. Community crowdsources the best ideas that can be used for a greater purpose 14

Chase community giving contest  Local charities submitted their stories about why they needed the Chase grant  The community decided the best stories for the granthttp://www.facebook.com/ChaseCommunity Giving?sk=app_162065369655 15

Pepsi Refresh Voting app  Part of the bigger Pepsi refresh campaign  User on facebook could give ideas and vote for the best ideas about refreshing the worldhttp://www.facebook.com/ChaseCommunity Giving?sk=app_162065369655 16

Loyalty campaigns Focus on recognition of loyal customers and awarding points 17

Starbuck Card App  Allows users to manage their card through Facebook, edit profiles, reload, see transactions and get points for loyalty.  Users can even reload their friends’ cards.http://www.facebook.com/Starbucks?sk=ap p_338375791266 18

JetBlue Go Places app  Loyalty campaign with Facebook Places integration  User get points for checking into JetBlue Terminals using location based mobile apps and get points  The app shows the user activity, friends activity, most loyal users etchttp://www.facebook.com/JetBlue?sk=app_ 172907589409924 19

Social games for engagement Focus on leveraging game dynamics to engage users 20

Travel channel – Kidnap! game  Social game that challenges users to kidnap their friends to their favorite international hideout city.  To escape from the hideout city and begin kidnapping their friends, kidnapped players must answer a trivia question related to that cityhttp://apps.facebook.com/kidnapped/home 21

Bing’s Farmville promotion  Bing used Farmville for advertising  Users could gain virtual currency by becoming a fan on Facebookhttp://www.allfacebook.com/bing- advertises-on-farmville-acquires- 22

Dreamwork’s Cityville promotion  Promotion of the Kung-Fu Panda 2 movie  Users could build drive-in movie theatres in their city, get collection itemshttp://techcrunch.com/2011/05/20/zynga- and-dreamworks-partner-for-kung-fu- 23

Referral campaigns Leverages users social graph to make smart recommendations 24

Marks. Referral app  Referral Facebook campaign using the Appirio app  Shows users their friends who would be interested in the brand’s products based on their profile, interests and activities on Facebookhttp://www.appirio.com/demo/markbook_de mo/markbook_demo.htm 25

About KulizaKuliza is a social technology firm focused inhelping companies leverage social software,community platforms, mobile and cloudcomputing for improving businessperformance, communication and customerengagement.

Our Offerings ZaSocial ZaMobile ZaCloudBuild social platforms, tools and Build mobile apps for next Ensure a hassle freesoftware. Kuliza’s ZaSocial generation devices. ZaMobile infrastructure to sustain yourservices helps across the full services helps you changing needs:range of social product conceptualize, design, develop, Cloud system health checksdevelopment from planning to distribute and manage your Cloud architecture designdesign, development and apps. consultinghosting. Our focus areas are: Focus areas: Cloud migration and  Online communities  iOS management Social commerce Android OS  Bespoke app development Social CRM Blackberry OS on AWS and GAE Social Apps

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How brands are using facebook apps for marketing campaigns

by Kuliza Technologies on Jun 06, 2011

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