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How games mechanics can drive engagement and have a positive impact on every aspect of society

How games mechanics can drive engagement and have a positive impact on every aspect of society

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  • 1. Za Social: Gamification & the art of creating engagement
    27th January 2011
  • 2. Why are games so special ?
  • 3. Value of Customer Engagement
    - Great experiences create evangelist and viral spread
  • 4. Blissful Engagement
    - Well designed games are know to provide blissful engagement
  • 5. The Unexpected Game Frenzy
    - Recently, games connected to reality have had amazing adoption
  • 6. Understanding the game fabric
  • 7. WoW: The Game Fabric
    • Epic meaning
    • 8. Multiple short / long terms aims
    • 9. Appointment
    • 10. Recognition / Reward
    • 11. Progression
    • 12. Rapid & frequent feedback
    • 13. Communal discovery
  • Pandemic: The Game Fabric
    • Epic meaning
    • 14. Multiple short / long terms aims
    • 15. Appointment
    • 16. Recognition / Reward
    • 17. Progression
    • 18. Rapid & frequent feedback
    • 19. Communal discovery
  • How gamification is transforming everything
  • 20. Games are Transforming Society
    - Game are being used to enhance engagement in all aspects of our lives
  • 21. Games improving personal lives
  • 22. Run Keeper
    • Run keeper is a great example of gamification integrated into a health product
    • 23. It is an iPhone / android app which would record the runners jogging track using GPS
    • 24. The runner would also be able to track his path, speed, distance covered across runs and measure progress
    • 25. The app had social integration to publish progress amongst friends
    • 26. The visual progress dashboard and social integrations have proved to be a great motivators for runners to improve their performance
  • Health Seeker
    - Game increased awareness on lifestyle changes amongst diabetes patients
  • 27. Games enhancing brand engagement
  • 28. Jimmy Choo Trainer Hunt
    • Real time treasure hunt in London powered by location service foursquare
    • 29. The jimmy choo trainers were checked-in to different locations for short durations
    • 30. Participants had to follow the campaign to track trainer locations
    • 31. If participants arrived to a checked-in location while the trainers were there, they would be rewarded with a trainer of choice
    • 32. Campaign employed appointment game dynamic
  • RedBull Scavenger Hunt
    • Real time treasure hunt in SF powered by facebook places
    • 33. Signed baseball’s by pitcher dropped across San Francisco
    • 34. Photos of the ball in particular locations shared on contest site
    • 35. Participants to locate the ball and check-in with code “SF got wings”
    • 36. Contest employed the appointment game dynamic
  • Games enhancing product usage
  • 37. Nissan Leaf
    • Nissan is leveraging game mechanics in its Leaf model to incentivize drivers toward eco-friendly driving
    • 38. One of the elements on the car dashboard is a tree
    • 39. The growth of the tree is dependent on how people drive their car. More fuel efficient driving results in an increase in the tree count
    • 40. The tree is a great visual feedback mechanics which is sure to have a strong emotional connect with the eco-friendly owners of the Toyota lead
  • Games transforming institutions
  • 41. Leveling Up Students Through Blogs
    • Classroom game for a course on introduction to internet taught across 3 different campuses
    • 42. Objective to teach students the value of Blogging
    • 43. Students to write blog posts as part of course work for each weekly topic
    • 44. Students were rewarded with extra credit points and badges based on content quality , popularity, etc
    • 45. Class witnessed quick adoption of Blogging and a strong personal emotional connect with personal blogs
  • GoSmithsonian Trek
    • The tour of the 9 Smithsonian museums is arranged as a trek game
    • 46. Quest involves answering 70 questions the answers to which are available in the museums
    • 47. Time based challenge quests are periodically organized
    • 48. There are rewards like free iPad, etc
  • Games transforming community behavior
  • 49. Macon Bond Money
    • Macon bond money was a game conceptualized to increase social bonding amongst people of Macon town
    • 50. Each member of the town was given Macon bonds which could be used as currency in local shops.
    • 51. The catch was that people were given half of the bond noted and had to find the owner of the other half to reimburse of good
    • 52. People were encouraged to come up with innovative social meet up ideas to find their bond note partners
  • Games for solving social problems
  • 53. WWO: World Without Oil Game
    • Games motive was to get people to “play it – before you live it”
    • 54. The game created a dashboard for signifying how much oil is left simulating that the world was facing an oil crisis
    • 55. The participants were supposed to alter their oil consumption keeping in mind the data on the dashboard and document their actions
    • 56. The were points and rewards for actions taken
    • 57. The game sparked a dialogue and had an impact on the lifestyle of the participants beyond the game
  • Superstruct: Crowd Source The Future
    • Game defines 5 crisis on issues related food supply, cyber crime, climate change, etc
    • 58. Participants are supposed to come up with ideas for solutions for these problems
    • 59. Participants also can vote and comments on others ideas
    • 60. Points get allocated for ideas and other actions on the community
    • 61. Game results in some really nice ideas which could be tested to tackle these problems in reality
  • Games driving social innovation
  • 62. Urgent Evoke
    • Game launched by world bank to teach social entrepreneurship
    • 63. Weekly one social problem would be narrated as a graphic novel
    • 64. Participants would be required to either further investigate, ideate, or act on the social problem mentioned
    • 65. Points were associated with each action. Only participants who had contributed could move to the next story ( launched a week later)
    • 66. Participants who crossed all levels were added by world bank to a special committee looking to tackle these issues and also were given access to grants to go out and act on these issues
  • Ask Us How To Use Games ! | | @kuliza