Your SlideShare is downloading. ×
0
Myntra Digital Treasure Hunt Campaign: Case Study
Myntra Digital Treasure Hunt Campaign: Case Study
Myntra Digital Treasure Hunt Campaign: Case Study
Myntra Digital Treasure Hunt Campaign: Case Study
Myntra Digital Treasure Hunt Campaign: Case Study
Myntra Digital Treasure Hunt Campaign: Case Study
Myntra Digital Treasure Hunt Campaign: Case Study
Myntra Digital Treasure Hunt Campaign: Case Study
Myntra Digital Treasure Hunt Campaign: Case Study
Myntra Digital Treasure Hunt Campaign: Case Study
Myntra Digital Treasure Hunt Campaign: Case Study
Myntra Digital Treasure Hunt Campaign: Case Study
Myntra Digital Treasure Hunt Campaign: Case Study
Myntra Digital Treasure Hunt Campaign: Case Study
Myntra Digital Treasure Hunt Campaign: Case Study
Myntra Digital Treasure Hunt Campaign: Case Study
Myntra Digital Treasure Hunt Campaign: Case Study
Myntra Digital Treasure Hunt Campaign: Case Study
Myntra Digital Treasure Hunt Campaign: Case Study
Myntra Digital Treasure Hunt Campaign: Case Study
Myntra Digital Treasure Hunt Campaign: Case Study
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Myntra Digital Treasure Hunt Campaign: Case Study

1,444

Published on

Myntra launched one of India's most successful digital campaign - Digital Treasure Hunt. The campaign generated 1 million+ hits on their site. 235,000 participants spent 10,000+ hours with the …

Myntra launched one of India's most successful digital campaign - Digital Treasure Hunt. The campaign generated 1 million+ hits on their site. 235,000 participants spent 10,000+ hours with the campaign in this 24 hour brand engagement.
Agency: Kuliza

Published in: Marketing, Technology, Sports
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,444
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
46
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Success Story! Myntra Digital Treasure Hunt! ! How Myntra created a campaign that resulted in 235,000 participants and 1 million+ hits on their site in ! 1 day! Delivered by!
  • 2. Objective! ! ü  Create a campaign that gets 500,000+ visitors in 1 day! ü  Generate traffic on Myntra.com! ü  Engage consumers and increase the time spent with the brand! ü  Generate buzz about Myntra on social networks!
  • 3. Idea! ! ü  Launch a digital treasure hunt for Myntra.com (runtime = 24 hours)! ü  The campaign could be launched from any device (phone, tablet or desktop) by simply going to treasurehunt.myntra.com ! ü  Consumers solve puzzles related to Myntra.com ! ü  Correctly solving each puzzle directs them to a page on Myntra.com where they search for the relevant code! ü  Feeding the relevant code from Myntra.com progresses them to the next level! ü  Participants get awards for clearing each level!
  • 4. Execution! ! How the campaign worked?!
  • 5. Promotions! The campaign was heavily promoted across popular channels such as Facebook and also on Myntra.com! ! !
  • 6. Landing page! On the day of the campaign participants logged on to the microsite with their Myntra ID!
  • 7. Puzzles! Participants solved puzzles and questions related to Myntra.com properties, partners and private labels!
  • 8. Code! On solving the puzzle correctly, the participants were asked to find a code on a certain page on Myntra.com!
  • 9. Submit Code! Participants found the code on Myntra.com and submitted it on the microsite!
  • 10. Reward! Participants got rewards like vouchers, loyalty points for clearing levels. !
  • 11. Proceed to next level! Participants proceeded to another level once they cleared the previous level! ! They were 7 levels in the treasure hunt !
  • 12. Results!
  • 13. Visitors! Objective: Get 500,000+ visitors in one day! ! Result: The campaign got 550,000+ participants and 225,000+ pre - registrations!
  • 14. ! ! ! 235,000participants! ! 10,000 hours spent on campaign in 1 day! Participants! Objective: Engage consumers and increase time spent with the brand! ! Result: The campaign got 235,000 participants in 24 hours.! ! A total of 10,000+ hours were spent by consumers in one day of campaign!
  • 15. ! ! ! Brought ! 1million+ hits ! on the site! Traffic! Objective: Generate traffic on Myntra.com! ! Result: Myntra received 1 million+ hits on their site in 24 hours due to the campaign!
  • 16. ! ! 100,000+ ! ! !! In 1 day! Buzz on social networks! Objective: Generate buzz about Myntra.com on social networks! ! Result: The Treasure Hunt was shared 100,000+ times on Twitter!
  • 17. Cross- Channel Reach! Since the campaign was optimized for all devices, participants could reach through all channels such as emailers, social, mobile ads etc!
  • 18. Digital Technologies used!
  • 19. Multi Screen! The agency used its proprietary platform for optimizing the campaign for all devices.! ! The technologies used were HTML5, CSS3, Bootstrap, and Ruby !
  • 20. Scale! The campaign was architected to handle a traffic of up to 1 million+ users in 1 day.! ! The campaign was architected to scale horizontally using ELB and Amazon Dynamo DB! ! There was no downtime even at the peak of traffic! !
  • 21. Thank You!

×