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7 Facebook Commerce startegies for brands

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This research presentation talks about the different Facebook commerce strategies that are being used by brands to engage their world

This research presentation talks about the different Facebook commerce strategies that are being used by brands to engage their world

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  • 1. 7 Facebook commerce strategies for brands June 2011 1
  • 2.  Facebook StoresE-commerce stores on Facebook. Focused onbringing the store experience on Facebook 2
  • 3. Facebook Store Brand: Tide  PnG’s detergent’s brand’s Facebook store  Ensures a full shopping experience on Facebookhttps://apps.facebook.com/pgsc_tide/ 3
  • 4. Facebook Store Brand: Coca Cola  Coca Cola sells its merchandize on Facebook from its Facebook storehttps://partner.microsoft.com/global/Partner 4
  • 5. Facebook Store Brand: JC Penny  Full Facebook store with viral features to help customers promote the products in their networkhttp://apps.facebook.com/shopjcpenney/?a uth=yes 5
  • 6.  Group buying on Facebook StoresFacebook stores unlock deals when a setnumber of people bid upon it 6
  • 7. Group buying on Facebook stores Brand: W Hotels  Group buy store on Facebook. Unlocks deals when a fixed number of people decide to purchase it 7
  • 8. Group buying on Facebook stores Brand: Skoda  The Auto brand ran a campaign where each ‘like’ reduced the cost of the car by 1 Euro until somebody bought ithttp://www.facebook.com/Generous.Skoda ?sk=app_145560445477650 8
  • 9. Group buying on Facebook stores Brand: Sears  Group buying campaign where a deal went live when it received enough ‘likes’http://www.facebook.com/sears?sk=app_17 6530869027147 9
  • 10.  Exclusive offers on Facebook StoresFacebook stores give exclusive offers to attractand engage their Facebook fans 10
  • 11. Exclusive offers on Facebook Brand: Nine West  Fanstore for exclusive offers for Nine West fanshttp://www.facebook.com/ninewest?sk=app _134790966535193 11
  • 12. Exclusive offers on Facebook Brand: Pantene  Sold exclusive products to Facebook fans from the F-store before it hit the retail stores 12
  • 13.  Fb connect for network recommendationsBrand allow users to connect with theirFacebook account on their sites to leveragerecommendations 13
  • 14. Fb connect for network recommendations Brand: Amazon  Amazon’s Facebook page shows product recommendation for people in your networkhttps://www.amazon.com/gp/yourstore/face book/personal?ie=UTF8&ref_=pd_fb_ys 14
  • 15. Fb connect for network recommendations Brand: Tripadvisor  The brand’s homepage shows the map of all the places in the world, the users Facebook network has beenwww.tripadvisor.com 15
  • 16. Fb connect for network recommendations Brand: Levis  Levis Friend’s store shows users the jeans models recommended by their friends and other peoplehttp://store.levi.com/ 16
  • 17.  Shop and tellBrand use social plugins to help users spreadtheir shopping experiences 17
  • 18. Shop and Tell Tool: Tip from me  A social plugin that helps customers tell their friends about the on site purchasing experience and get deals, rewards in returnwww. tipfrom.me 18
  • 19. Shop and Tell Tool: Swipely  Swipely integrates with your card information to notify people in your network about your purchases.  It also shows what is happening at the places you shop as a shopping feed.http://www.swipely.com 19
  • 20. Shop and Tell Tool: Pay with a Tweet  Brand selling content or products in exchange of recommendations via Tweet or Facebook updateshttp://www.paywithatweet.com/ 20
  • 21.  Facebook check in dealsBrands are using Facebook check in deals to runcampaigns, give discounts and drive loyalty 21
  • 22. Facebook check-in deals Brand: Gap  Gap used Facebook check in deals to give free jeans to the first 10, 000 check ins and discounts to the rest of the customers who checked in their storeshttp://www.facebook.com/event.php?eid=1 59056334132258 22
  • 23. Facebook check in deals Brand: Mazda  The auto brand gave 20% discount on the car for people who checked in with Facebook deals in their storeshttp://socialcommercetoday.com 23
  • 24.  In store F-commerceBringing the Facebook experience to retail stores 24
  • 25. In store F-commerce Brand: Diesel  Diesel installed devices in trial rooms where people could share their pics with Diesel gears with their Facebook friendshttp://www.allfacebook.com/diesel-cam- brings-facebook-to-the-fitting-room- 25
  • 26. In store F-commerce Brand: Coca Cola  Coca Cola installed a real life ‘like’ button in Coca Cola Village that sent ‘likes’ to the users’ Facebook account by scanning their wristbands.http://facebook- studio.com/gallery/submission/coca- 26
  • 27. 7 F-commerce strategies for brandsFacebook storeGroup buying on Facebook stores On Facebook commerceExclusive offers on FacebookFb connect for networkrecommendations On site FacebookShop and Tell commerceFacebook check in deals On store FacebookIn-store F-Commerce Commerce
  • 28. About KulizaKuliza is a social technology firm focused inhelping companies leverage social software,community platforms, mobile and cloudcomputing for improving businessperformance, communication and customerengagement.
  • 29. Our Offerings ZaSocial ZaMobile ZaCloudBuild social platforms, tools and Build mobile apps for next Ensure a hassle freesoftware. Kuliza’s ZaSocial generation devices. ZaMobile infrastructure to sustain yourservices helps across the full services helps you changing needs:range of social product conceptualize, design, develop, Cloud system health checksdevelopment from planning to distribute and manage your Cloud architecture designdesign, development and apps. consultinghosting. Our focus areas are: Focus areas: Cloud migration and  Online communities  iOS management Social commerce Android OS  Bespoke app development Social CRM Blackberry OS on AWS and GAE Social Apps
  • 30. Engage your world with Social Commerce! Kuliza.com | sales@kuliza.com | @kuliza 30

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