How much do ads penetrate your life?

The consumer has already found ways to avoid
ads in conventional mediums…

Advertisers have developed new
methods to reach consumers
•- 360 ˚ advertising, Connections,
•Springboard, Disruption, Lovemarks vs.

It’s even harder to reach the young generations through
mass media!
Recent consumer researches show considerable drop in TV consumption
among young generations. They prefer spending most of their time in front
of the computer and game consoles.
Internet plays the biggest role in young people’s lives.
It is the most effective medium to make a strong connection with them.

CONVENTIONAL COMMUNICATION
BRAND ADVERTISING MEDIA CONSUMER
AGENCY

WEB 2.0 COMMUNICATION
BRAND CONSUMER

Users that realize the power of
communication endorse social media

Communication changed with Web 2.0

Dialogue instead of monologue

Content that is created by consumer
rather than based them.

Brand that tries to understand and be
understood rather than being a
message generator.

PARAMARKA SAYS…
Insight is everything. Insight is the corner stone
of new generation brand communication.

ParaMarka is here to build an
alternative bridge of communication
between consumer and brand.

WHAT IS PARAMARKA?
A platform where the brand does not try to
explain itself to its consumer.
A platform where the consumer advodcates the
brand.
A platform that is both fun and real.

What is the Brain?
The biggest idea bank in Turkey;
Beacuse the creative minds in the Brain consist of all the internet users in
Turkey and even the world.
The Brain publishes the client brief on the internet, therefore enabling all
users to upload their ideas.
The winner, who is determined through a voting process, gets the cash
prize determined by the client.

How does it benefit your brand?
- It brings your target audience closer to your brand.
- Hundreds of fresh minds generate ideas for your brand. These ideas are
shared and discussed in a viral platform.
- All the middle men are removed from the process, leaving no one between
your brand and audience. This relationship enables you to reach real
insights.

Brand advocates of the future
Paramarka is a fun way to establish communication with the brand for the
young generation. To create the brand advocates of the future, open your
doors to young minds that have already started thinking, researching,
creating and expressing opinions for your brand. They feel what they have
to say counts. That is why they will be the best advocates for your brand in
the future.

Print ads

Print ads

Print ads

Guerilla and ambient…

Guerilla and ambient…

What is the Eye?
Fast conusumer research opportunity pre and post campaigns.
İzle Kazan, kullanıcıların piyasadaki profesyonel reklamları izleyip değerlendirecekleri ve yorumlayacakları bir
platformdur.
The Eye, is a platform thatve yorumladığı iş kadarto view and ve bu puanlar campaigns
Bu platform dahilinde kullanıcı, izlediği enables users puan kazanacak evaluate da o kullanıcının
before or after airing. The user will win points according to the number of
para kazanmasını sağlayacaktır
viewings and evaluations. These points will be accumulated towards a cash
prize. The client will determine the questions to be asked to the users abput
the campaign.

How does it benefit your brand?
- You will be able get immediate responses to your campaign pre
and post airing. You bill be able to test its effects on the consumer
and determine their level of liking.
- The blogs in the Eye will be free opinion sharing platforms about
campaigns.
- The users in ParaMarka will be grouped according to their
demographics and life styles. The users responding to üzerindeki
Markalara yayınlanmakta olan kampanyalarının, tüketici your
questionnaire will be yourseviyesini anında test edebilme imkanı
anlaşılırlığını ve beğeni target audience.
- kazandırmaktadır.

What is the Ear?
Turkey’s most effective experience database.
Because all internet users in Turkey and the world will be able to share their
experiences with your brand through our site.
The users in the Ear will be eligible for speacial prizes determined each
week by platformudur comments on and experiences about your products
writing their
and brands.
.

How does it benefit your brand?
- You can get fast responses to questions about your product.
- Consumers will be able share their brand experiences in a neutral
platform.
“Konuş Kazan” markalar için en hızlı ve respond kalitatif/ kantitatif araştırma sonuçlarını
- You will be able to immediately en geniş to questions or critisim about your
sunacak bir sistemdir. Ayrıca markaların, tüketicilerin birebir marka tecrübelerini
brand.
öğrenebilecekleri able to reach detailed consumer opinions about your
- You will be
tarafsız bir platformdur. Paramarka'ya üye olan kişiler, demografik yapılarına ve yaşam
competitors.
tarzlarına will be able to see consumer generated product and brand
-- You
göre detaylı bir incelemeden geçirilerek gruplandırılırlar. Bu şekilde markalar, hedef kitle
development ideas.
gruplarına
göre yönlendirilir..

Can I get a sampler?
In the Ear, clients can send an unlimited number of product samples to the
homes of their target audiences and get detailed opinions and suggestions
for their products.
platformudur
.