Re-Imagining Space Outreach
Creating a 100-Year Program Model
©2013 Kathleen D. Toerpe
Kathleen D. Toerpe, PhD
Stellar Out...
Goldilocks Zone of Space Outreach
1
2
3
4
Apollo 11 turns
40+
Mars Curiosity
Voyager Probes
ISS Popularity
5
6
7
8
Planeta...
Source: Ecklund EH, James SA, Lincoln AE (2012)
How Academic Biologists and Physicists View
Science Outreach. PLoS ONE 7(5...
In scientists’ own words . . .
. . . science outreach is a bleak
prospect with limited room for
improvement.
Source: Ecklu...
In scientists’ own words . . .
. . . science outreach is a bleak
prospect with limited room for
improvement.
Source: Ecklu...
Outreach Teaching
Public
Relations
Marketing
. . . though it can involve all these skills,
techniques and goals
Let’s Star...
• To reach out
• To surpass
• To go beyond
• To engage
Outreach at its core is . . .
• To deliver a message to a
targeted audience to reach
a desired result
Outreach
Space Outreach
• To deliver a message about
space research, exploration,
future settlement and the
human dimension of all ...
• Delivery
• Message
• Audience
• Result
Outreach
Challenges & Opportunities
of Delivery
Non-Personal
• Objective
• Professional
• Scheduled
Group
• One to Many
• Many to M...
Personal, Individual, Local . . .
• In-person
• Mentoring
• Collaborating
• Customized
• One-shot
• Effective but
short re...
Non-personal, Group, Remote . . .
• Hundreds of
Programs
• Broad audience
• Ad-driven
• Entertainment
• Mixed
Messages
• K...
1. Once delivered, a message
takes on a life of its own.
You never know where your
message may end up.
Delivery = Connections
Conversation with a
colleague at a convention
Basis for a new Massive Open
Online Course (MOOC)
PIL...
Long-term Connections
Greatest impact may be
number of views in months
and years ahead
NGL
www.engadget.com
NGR
A TEDTalk ...
Making More Connections
PIL
NIL
NGL
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PGR
PIR
PGL
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Connections Expansive
PIL
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NGL
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NGR
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PIR
PGL
www.clipartsfree.net
PIL
PGL NIL
PIR NGL
NIR
PGR
NGR
Connective Expansive
Comprehensive
Flexible
www.walmart.com
This is what Space Outreach in
the next 100 years needs to be!
• Delivery
• Message
• Audience
• Result
Outreach
2. Effective outreach is
specific, content-dynamic
and open to change.
What’s the Message?
S
T
A
R
T
I
N
G
P
O
I
N
T
D
E
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Inform
Persuade
Justify
Inspire
Prepare
Motivate
Inter...
www.clipartsfree.net
Connective Expansive
Comprehensive
Flexible
Inform
Persuade
Justify
Inspire
Prepare
Motivate
Amaze
In...
www.walmart.com
This is what Space Outreach in
the next 100 years needs to be!
• Delivery
• Message
• Audience
• Result
Outreach
2. Effective outreach is
learner-centered. Know your
audience.
Who’s the Audience?
S
T
A
R
T
I
N
G
P
O
I
N
T
D
E
S
T
I
N
A
T
I
O
N
Children
Teens
Parents
Seniors
Teachers
College
Studen...
The Audience . . .
Photos: www.nms.ac.uk; www.chabotspace.org;
ww.avaaston.wordpress.com; www.cochrane-environment.org;
ww...
www.clipartsfree.net
Connective Expansive
Comprehensive
Flexible
Children
Teens
Parents
Seniors
Teachers
College
Students
...
www.walmart.com
This is what Space Outreach in
the next 100 years needs to be!
• Delivery
• Message
• Audience
• Result
Outreach
4. Outreach should always
elicit a response and have a
goal or result that it seeks to
produce.
What’s the Take-away?
S
T
A
R
T
I
N
G
P
O
I
N
T
D
E
S
T
I
N
A
T
I
O
N
Advocate
Participate
Engage
Persevere
Corroborate
Co...
www.clipartsfree.net
Connective Expansive
Comprehensive
Flexible
Advocate
Participate
Engage
Persevere
Corroborate
Collabo...
www.walmart.com
This is what Space Outreach in
the next 100 years needs to be!
100 Years
(maybe more!)
We know what we want . . .
How DoWe GetThere?
100-Year Space Outreach Model . . .
Emerges Expands
Engages Embraces Evolves
• Multi- & Inter-
disciplinary Goals
• STEM
•...
Emerges from our Human Experiences
www.walmart.com
Outreach is not
successful
when connections
are not made
• We are more than our
STEM selves . . . Our
outreach must be more,
too.
• History
• Philosophy
• Sociology
• Anthropology...
Synapses in the Human Brain . . . .
Photo: www.futurity.org
Expands our Current Understanding
Connecting our . . .
• Current Understanding
• Knowledge
• Perceptions
• Questions
• Search for Answers
• Outreach has an organic,
cumulative effect which we
can never completely
anticipate or assess.
• Classroom
• Planetarium...
Engages Us to Take Action
Citizen
Scientist
Advocate
Get
Involved
• Every space outreach
program needs a take-away.
• Plug a related Citizen Scientist or Maker-space
project!
• Direct them...
• Don’t let them walk away
without something in their
hands and at least one
unanswered question
in their minds.
Equal
Partners
.mes
.edus
.govs.orgs
Embraces Everyone in this Endeavour
.coms
• Outreach is always
collaborative and integrative.
Audience Content Stakeholders
• Past Knowledge
• Past Experiences
• Pe...
Everyone is helped by effective
outreach.
Everyone is hurt by poorly
designed, delivered or received
outreach.
Evolves and Grows with Us
• Innovative
• Adapts quickly to
- New Research
- New Discoveries
- New
Stakeholders
- NewApproa...
100-Year Space Outreach Model . . .
Endures
• 100+ Years
• Grows with Us
• Processes, not
just Programs
Developmental
Organic
Learner
Centered
Content
Dynamic
Comprehensive
Expansive
Connective
Flexible
www.walmart.com
This is what Space Outreach in
the next 100 years needs to be!
What Might a Program
Look Like?
Hello, OutThere!
Kathleen D. Toerpe, PhD
NASA Solar SystemAmbassador
Copyright 2013 by Kathleen D. Toerpe
“Hello, Out There!”
Photos: NASA/JPL-Caltech; nasa.gov
• Send Artwork
• Send 3-line Poem (Haiku)
• EVERYONE can vote on
• ...
Developmental
Organic
Learner
Centered
Content
Dynamic
Comprehensive
Expansive
Connective
Flexible
www.walmart.com
You’ll never look at this toy
the same way again!
Continue the
discussion . . .
@ktoerpe
stellaroutreach@gmail.com
RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe
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RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

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I propose an expansive, developmental and organic space outreach model that is simultaneously learner and concept-centered. It is connective and comprehensive, while flexible enough to "grow up" with us as we progress in our understanding of what it means to be a spacefaring civilization and people. This outreach model emerges from the multi-disciplinary STEM and STEAM fields engaged in space research and exploration; engages audiences as active contributors and problem-solvers; and evolves over time with an adaptive focus on the process, rather than individual content, of space education and outreach.

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RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

  1. 1. Re-Imagining Space Outreach Creating a 100-Year Program Model ©2013 Kathleen D. Toerpe Kathleen D. Toerpe, PhD Stellar Outreach, LLC Hoberman Sphere
  2. 2. Goldilocks Zone of Space Outreach 1 2 3 4 Apollo 11 turns 40+ Mars Curiosity Voyager Probes ISS Popularity 5 6 7 8 Planetary Defense Science Celebrities Star Trek/Star Wars New Stakeholders
  3. 3. Source: Ecklund EH, James SA, Lincoln AE (2012) How Academic Biologists and Physicists View Science Outreach. PLoS ONE 7(5): e36240. doi:10.1371/journal.pone.0036240 Scientists Disagree? • Too little time for outreach • Not supported by university/institute • Proper role of science is research • No training or poor communication skills • Public not interested or knowledgeable • “Sagan Effect”
  4. 4. In scientists’ own words . . . . . . science outreach is a bleak prospect with limited room for improvement. Source: Ecklund EH, James SA, Lincoln AE (2012) How Academic Biologists and Physicists View Science Outreach. PLoS ONE 7(5): e36240. doi:10.1371/journal.pone.0036240
  5. 5. In scientists’ own words . . . . . . science outreach is a bleak prospect with limited room for improvement. Source: Ecklund EH, James SA, Lincoln AE (2012) How Academic Biologists and Physicists View Science Outreach. PLoS ONE 7(5): e36240. doi:10.1371/journal.pone.0036240
  6. 6. Outreach Teaching Public Relations Marketing . . . though it can involve all these skills, techniques and goals Let’s StartWith. . .
  7. 7. • To reach out • To surpass • To go beyond • To engage Outreach at its core is . . .
  8. 8. • To deliver a message to a targeted audience to reach a desired result Outreach
  9. 9. Space Outreach • To deliver a message about space research, exploration, future settlement and the human dimension of all of these to a targeted audience to reach a desired result
  10. 10. • Delivery • Message • Audience • Result Outreach
  11. 11. Challenges & Opportunities of Delivery Non-Personal • Objective • Professional • Scheduled Group • One to Many • Many to Many • Many to One Remote • Non-synchronous • Not Real Time • Not Shared Space • Not Real Space • Virtual Space Personal • Subjective • Relationship • Availability/Approac hable Individual • One on One Local • Synchronous • Share Real Time • Share Real Space
  12. 12. Personal, Individual, Local . . . • In-person • Mentoring • Collaborating • Customized • One-shot • Effective but short reach www.ucdmc/ucdavis.edu; www.space.com;
  13. 13. Non-personal, Group, Remote . . . • Hundreds of Programs • Broad audience • Ad-driven • Entertainment • Mixed Messages • K-14 STEM • Thousands of Programs • Resounding Success • Bureaucratic • Duplicative
  14. 14. 1. Once delivered, a message takes on a life of its own. You never know where your message may end up.
  15. 15. Delivery = Connections Conversation with a colleague at a convention Basis for a new Massive Open Online Course (MOOC) PIL www.programmedevelopment.com NGR
  16. 16. Long-term Connections Greatest impact may be number of views in months and years ahead NGL www.engadget.com NGR A TEDTalk is delivered in real space and real time to real people
  17. 17. Making More Connections PIL NIL NGL NIR NGR PGR PIR PGL S T A R T I N G P O I N T D E S T I N A T I O N
  18. 18. Connections Expansive PIL NIL NGL NIR NGR PGR PIR PGL
  19. 19. www.clipartsfree.net PIL PGL NIL PIR NGL NIR PGR NGR Connective Expansive Comprehensive Flexible
  20. 20. www.walmart.com This is what Space Outreach in the next 100 years needs to be!
  21. 21. • Delivery • Message • Audience • Result Outreach
  22. 22. 2. Effective outreach is specific, content-dynamic and open to change.
  23. 23. What’s the Message? S T A R T I N G P O I N T D E S T I N A T I O N Inform Persuade Justify Inspire Prepare Motivate Interpret Amaze
  24. 24. www.clipartsfree.net Connective Expansive Comprehensive Flexible Inform Persuade Justify Inspire Prepare Motivate Amaze Interpret
  25. 25. www.walmart.com This is what Space Outreach in the next 100 years needs to be!
  26. 26. • Delivery • Message • Audience • Result Outreach
  27. 27. 2. Effective outreach is learner-centered. Know your audience.
  28. 28. Who’s the Audience? S T A R T I N G P O I N T D E S T I N A T I O N Children Teens Parents Seniors Teachers College Students Future Colleagues
  29. 29. The Audience . . . Photos: www.nms.ac.uk; www.chabotspace.org; ww.avaaston.wordpress.com; www.cochrane-environment.org; www.centauri-dreams.org; www.nhlbleol.wordpress.com
  30. 30. www.clipartsfree.net Connective Expansive Comprehensive Flexible Children Teens Parents Seniors Teachers College Students Colleagues Future
  31. 31. www.walmart.com This is what Space Outreach in the next 100 years needs to be!
  32. 32. • Delivery • Message • Audience • Result Outreach
  33. 33. 4. Outreach should always elicit a response and have a goal or result that it seeks to produce.
  34. 34. What’s the Take-away? S T A R T I N G P O I N T D E S T I N A T I O N Advocate Participate Engage Persevere Corroborate Collaborate Wonder Appreciate
  35. 35. www.clipartsfree.net Connective Expansive Comprehensive Flexible Advocate Participate Engage Persevere Corroborate Collaborate Appreciate Wonder
  36. 36. www.walmart.com This is what Space Outreach in the next 100 years needs to be!
  37. 37. 100 Years (maybe more!)
  38. 38. We know what we want . . . How DoWe GetThere?
  39. 39. 100-Year Space Outreach Model . . . Emerges Expands Engages Embraces Evolves • Multi- & Inter- disciplinary Goals • STEM • Social Sciences • Arts • Humanities • Current Understanding • Knowledge • Perceptions • Questions • Search for Answers • Problem Solvers • Contributors • Citizen Scientists • Takeaway Action Steps • Collaborates • Audience • Content • Multiple Stakeholders • Innovative • Adapts Quickly • Builds Framework for the Future
  40. 40. Emerges from our Human Experiences
  41. 41. www.walmart.com Outreach is not successful when connections are not made
  42. 42. • We are more than our STEM selves . . . Our outreach must be more, too. • History • Philosophy • Sociology • Anthropology • Literature • Music • Psychology • Economics • Dance • FineArt & Design • Political Science • Theater • Geography • Journalism • Finance • Theology • Archaeology • Law
  43. 43. Synapses in the Human Brain . . . . Photo: www.futurity.org Expands our Current Understanding
  44. 44. Connecting our . . . • Current Understanding • Knowledge • Perceptions • Questions • Search for Answers
  45. 45. • Outreach has an organic, cumulative effect which we can never completely anticipate or assess. • Classroom • Planetarium • Senior Center • Maker-space • Library • Astronomy Club • Demonstration • Summer Camp • Launch Site • Citizen Science Project • Documentary • Mentor Program • Book/Article • Social Media • Conference • Gaming • Space Museum • ??
  46. 46. Engages Us to Take Action Citizen Scientist Advocate Get Involved
  47. 47. • Every space outreach program needs a take-away. • Plug a related Citizen Scientist or Maker-space project! • Direct them to a next-level outreach program! • Invite them to Facebook,Twitter,YouTube feeds to stay in the loop! • Share “Read MoreAbout It” resources! • Encourage them to create their own next-steps! • ALWAYS LEAVETHEMASKING MORE QUESTIONS! LEAVETHEMWONDERING!!
  48. 48. • Don’t let them walk away without something in their hands and at least one unanswered question in their minds.
  49. 49. Equal Partners .mes .edus .govs.orgs Embraces Everyone in this Endeavour .coms
  50. 50. • Outreach is always collaborative and integrative. Audience Content Stakeholders • Past Knowledge • Past Experiences • Perceptions • Beliefs • Aspirations • Fears • Multi- disciplinary • Inter- disciplinary • Peer Reviewed • Dynamic • Governments • Scientists • Entrepreneurs • Citizen Scientists • Onlookers • Future Generations
  51. 51. Everyone is helped by effective outreach. Everyone is hurt by poorly designed, delivered or received outreach.
  52. 52. Evolves and Grows with Us • Innovative • Adapts quickly to - New Research - New Discoveries - New Stakeholders - NewApproaches Framework for the Future
  53. 53. 100-Year Space Outreach Model . . . Endures • 100+ Years • Grows with Us • Processes, not just Programs
  54. 54. Developmental Organic Learner Centered Content Dynamic Comprehensive Expansive Connective Flexible
  55. 55. www.walmart.com This is what Space Outreach in the next 100 years needs to be!
  56. 56. What Might a Program Look Like?
  57. 57. Hello, OutThere! Kathleen D. Toerpe, PhD NASA Solar SystemAmbassador Copyright 2013 by Kathleen D. Toerpe
  58. 58. “Hello, Out There!” Photos: NASA/JPL-Caltech; nasa.gov • Send Artwork • Send 3-line Poem (Haiku) • EVERYONE can vote on • favorites • to go to Mars! • Launching Nov 2013 What We Did Today!
  59. 59. Developmental Organic Learner Centered Content Dynamic Comprehensive Expansive Connective Flexible
  60. 60. www.walmart.com You’ll never look at this toy the same way again!
  61. 61. Continue the discussion . . . @ktoerpe stellaroutreach@gmail.com

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