RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe

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I propose an expansive, developmental and organic space outreach model that is simultaneously learner and concept-centered. It is connective and comprehensive, while flexible enough to "grow up" with …

I propose an expansive, developmental and organic space outreach model that is simultaneously learner and concept-centered. It is connective and comprehensive, while flexible enough to "grow up" with us as we progress in our understanding of what it means to be a spacefaring civilization and people. This outreach model emerges from the multi-disciplinary STEM and STEAM fields engaged in space research and exploration; engages audiences as active contributors and problem-solvers; and evolves over time with an adaptive focus on the process, rather than individual content, of space education and outreach.

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  • 1. Re-Imagining Space Outreach Creating a 100-Year Program Model ©2013 Kathleen D. Toerpe Kathleen D. Toerpe, PhD Stellar Outreach, LLC Hoberman Sphere
  • 2. Goldilocks Zone of Space Outreach 1 2 3 4 Apollo 11 turns 40+ Mars Curiosity Voyager Probes ISS Popularity 5 6 7 8 Planetary Defense Science Celebrities Star Trek/Star Wars New Stakeholders
  • 3. Source: Ecklund EH, James SA, Lincoln AE (2012) How Academic Biologists and Physicists View Science Outreach. PLoS ONE 7(5): e36240. doi:10.1371/journal.pone.0036240 Scientists Disagree? • Too little time for outreach • Not supported by university/institute • Proper role of science is research • No training or poor communication skills • Public not interested or knowledgeable • “Sagan Effect”
  • 4. In scientists’ own words . . . . . . science outreach is a bleak prospect with limited room for improvement. Source: Ecklund EH, James SA, Lincoln AE (2012) How Academic Biologists and Physicists View Science Outreach. PLoS ONE 7(5): e36240. doi:10.1371/journal.pone.0036240
  • 5. In scientists’ own words . . . . . . science outreach is a bleak prospect with limited room for improvement. Source: Ecklund EH, James SA, Lincoln AE (2012) How Academic Biologists and Physicists View Science Outreach. PLoS ONE 7(5): e36240. doi:10.1371/journal.pone.0036240
  • 6. Outreach Teaching Public Relations Marketing . . . though it can involve all these skills, techniques and goals Let’s StartWith. . .
  • 7. • To reach out • To surpass • To go beyond • To engage Outreach at its core is . . .
  • 8. • To deliver a message to a targeted audience to reach a desired result Outreach
  • 9. Space Outreach • To deliver a message about space research, exploration, future settlement and the human dimension of all of these to a targeted audience to reach a desired result
  • 10. • Delivery • Message • Audience • Result Outreach
  • 11. Challenges & Opportunities of Delivery Non-Personal • Objective • Professional • Scheduled Group • One to Many • Many to Many • Many to One Remote • Non-synchronous • Not Real Time • Not Shared Space • Not Real Space • Virtual Space Personal • Subjective • Relationship • Availability/Approac hable Individual • One on One Local • Synchronous • Share Real Time • Share Real Space
  • 12. Personal, Individual, Local . . . • In-person • Mentoring • Collaborating • Customized • One-shot • Effective but short reach www.ucdmc/ucdavis.edu; www.space.com;
  • 13. Non-personal, Group, Remote . . . • Hundreds of Programs • Broad audience • Ad-driven • Entertainment • Mixed Messages • K-14 STEM • Thousands of Programs • Resounding Success • Bureaucratic • Duplicative
  • 14. 1. Once delivered, a message takes on a life of its own. You never know where your message may end up.
  • 15. Delivery = Connections Conversation with a colleague at a convention Basis for a new Massive Open Online Course (MOOC) PIL www.programmedevelopment.com NGR
  • 16. Long-term Connections Greatest impact may be number of views in months and years ahead NGL www.engadget.com NGR A TEDTalk is delivered in real space and real time to real people
  • 17. Making More Connections PIL NIL NGL NIR NGR PGR PIR PGL S T A R T I N G P O I N T D E S T I N A T I O N
  • 18. Connections Expansive PIL NIL NGL NIR NGR PGR PIR PGL
  • 19. www.clipartsfree.net PIL PGL NIL PIR NGL NIR PGR NGR Connective Expansive Comprehensive Flexible
  • 20. www.walmart.com This is what Space Outreach in the next 100 years needs to be!
  • 21. • Delivery • Message • Audience • Result Outreach
  • 22. 2. Effective outreach is specific, content-dynamic and open to change.
  • 23. What’s the Message? S T A R T I N G P O I N T D E S T I N A T I O N Inform Persuade Justify Inspire Prepare Motivate Interpret Amaze
  • 24. www.clipartsfree.net Connective Expansive Comprehensive Flexible Inform Persuade Justify Inspire Prepare Motivate Amaze Interpret
  • 25. www.walmart.com This is what Space Outreach in the next 100 years needs to be!
  • 26. • Delivery • Message • Audience • Result Outreach
  • 27. 2. Effective outreach is learner-centered. Know your audience.
  • 28. Who’s the Audience? S T A R T I N G P O I N T D E S T I N A T I O N Children Teens Parents Seniors Teachers College Students Future Colleagues
  • 29. The Audience . . . Photos: www.nms.ac.uk; www.chabotspace.org; ww.avaaston.wordpress.com; www.cochrane-environment.org; www.centauri-dreams.org; www.nhlbleol.wordpress.com
  • 30. www.clipartsfree.net Connective Expansive Comprehensive Flexible Children Teens Parents Seniors Teachers College Students Colleagues Future
  • 31. www.walmart.com This is what Space Outreach in the next 100 years needs to be!
  • 32. • Delivery • Message • Audience • Result Outreach
  • 33. 4. Outreach should always elicit a response and have a goal or result that it seeks to produce.
  • 34. What’s the Take-away? S T A R T I N G P O I N T D E S T I N A T I O N Advocate Participate Engage Persevere Corroborate Collaborate Wonder Appreciate
  • 35. www.clipartsfree.net Connective Expansive Comprehensive Flexible Advocate Participate Engage Persevere Corroborate Collaborate Appreciate Wonder
  • 36. www.walmart.com This is what Space Outreach in the next 100 years needs to be!
  • 37. 100 Years (maybe more!)
  • 38. We know what we want . . . How DoWe GetThere?
  • 39. 100-Year Space Outreach Model . . . Emerges Expands Engages Embraces Evolves • Multi- & Inter- disciplinary Goals • STEM • Social Sciences • Arts • Humanities • Current Understanding • Knowledge • Perceptions • Questions • Search for Answers • Problem Solvers • Contributors • Citizen Scientists • Takeaway Action Steps • Collaborates • Audience • Content • Multiple Stakeholders • Innovative • Adapts Quickly • Builds Framework for the Future
  • 40. Emerges from our Human Experiences
  • 41. www.walmart.com Outreach is not successful when connections are not made
  • 42. • We are more than our STEM selves . . . Our outreach must be more, too. • History • Philosophy • Sociology • Anthropology • Literature • Music • Psychology • Economics • Dance • FineArt & Design • Political Science • Theater • Geography • Journalism • Finance • Theology • Archaeology • Law
  • 43. Synapses in the Human Brain . . . . Photo: www.futurity.org Expands our Current Understanding
  • 44. Connecting our . . . • Current Understanding • Knowledge • Perceptions • Questions • Search for Answers
  • 45. • Outreach has an organic, cumulative effect which we can never completely anticipate or assess. • Classroom • Planetarium • Senior Center • Maker-space • Library • Astronomy Club • Demonstration • Summer Camp • Launch Site • Citizen Science Project • Documentary • Mentor Program • Book/Article • Social Media • Conference • Gaming • Space Museum • ??
  • 46. Engages Us to Take Action Citizen Scientist Advocate Get Involved
  • 47. • Every space outreach program needs a take-away. • Plug a related Citizen Scientist or Maker-space project! • Direct them to a next-level outreach program! • Invite them to Facebook,Twitter,YouTube feeds to stay in the loop! • Share “Read MoreAbout It” resources! • Encourage them to create their own next-steps! • ALWAYS LEAVETHEMASKING MORE QUESTIONS! LEAVETHEMWONDERING!!
  • 48. • Don’t let them walk away without something in their hands and at least one unanswered question in their minds.
  • 49. Equal Partners .mes .edus .govs.orgs Embraces Everyone in this Endeavour .coms
  • 50. • Outreach is always collaborative and integrative. Audience Content Stakeholders • Past Knowledge • Past Experiences • Perceptions • Beliefs • Aspirations • Fears • Multi- disciplinary • Inter- disciplinary • Peer Reviewed • Dynamic • Governments • Scientists • Entrepreneurs • Citizen Scientists • Onlookers • Future Generations
  • 51. Everyone is helped by effective outreach. Everyone is hurt by poorly designed, delivered or received outreach.
  • 52. Evolves and Grows with Us • Innovative • Adapts quickly to - New Research - New Discoveries - New Stakeholders - NewApproaches Framework for the Future
  • 53. 100-Year Space Outreach Model . . . Endures • 100+ Years • Grows with Us • Processes, not just Programs
  • 54. Developmental Organic Learner Centered Content Dynamic Comprehensive Expansive Connective Flexible
  • 55. www.walmart.com This is what Space Outreach in the next 100 years needs to be!
  • 56. What Might a Program Look Like?
  • 57. Hello, OutThere! Kathleen D. Toerpe, PhD NASA Solar SystemAmbassador Copyright 2013 by Kathleen D. Toerpe
  • 58. “Hello, Out There!” Photos: NASA/JPL-Caltech; nasa.gov • Send Artwork • Send 3-line Poem (Haiku) • EVERYONE can vote on • favorites • to go to Mars! • Launching Nov 2013 What We Did Today!
  • 59. Developmental Organic Learner Centered Content Dynamic Comprehensive Expansive Connective Flexible
  • 60. www.walmart.com You’ll never look at this toy the same way again!
  • 61. Continue the discussion . . . @ktoerpe stellaroutreach@gmail.com