McDonalds' Social Media - I'm Lovin' it
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  • When you engage in blogging your engaging the world in discussion. One type on blogger that has become very prominent is the “Mommy Blogger” These ladies set up sites where they talk about all kinds of things that involve family life. Including McDonalds. As we all know McDonalds is a big part of every child's life and there are Mommy Bloggers out there that are advocating banning McDOnalds from childrens lives based on the amount of fat, and “wasted calories”. You need to engage these women and dialogue with them about the good and nutritious food McDonalds' offers.
  • You Tube Tactics:- Commercials, Games, Videos, Fun! Have people create commercials highlighting their favorite Product and why they Love It! Create viral videos and stories about brand = Gen Y loves viral media
  • Employee site and customer site
  • CRM is the Key. Talk to your customers and listen! Engage and learn. Then grow. NO BUDGET NECESSARY = JUST LISTEN, TALK AND ENGAGE PEOPLE WITH THE BRAND

McDonalds' Social Media - I'm Lovin' it Presentation Transcript

  • 1. Social Media I’m Lovin’ it
    Kathleen Tindall
    NMDL Final Project - MSU
    April 25, 2010
  • 2. McDonalds Brand
    Iconic Brand
    300,000 customers per day
    Americas Favorite Burgers and Fries
    Every Kids Favorite Place to Eat
    Daily Engagement With Customer
    Over 12,000 Stores
  • 3. What is Social Media
    300,000 People Per Day Eat at McDonalds
    This is Where Your Customer Lives!
  • 4. Social Media Why?
    Listen, Learn, Engage, Build
    Listen, Learn and Grow
    Engage Customers with Brand
    Build Long Term Relationships
    Engage McDonalds’ Brand Where People Live
  • 5. Strategy
    Customers
    Franchisees
    Corporate
    Vendors
  • 6. - Health Bloggers
    Engage
    - Very Powerful
  • 7. Customers
    Listen!
    What did they say?
    Every 10-20 seconds McDonalds is mentioned on Twitter
  • 8. Engage People With the Brand
    Fun
    Commercials
    Games
    Videos
  • 9. 100 Million Users connect through mobile each week
    400 Million Active Users!
    Average user spends 55 minutes per day!
    era
    era
    1.5 Million Businesses are on Facebook
    More than 5 Billion pieces of information shared each week
    Employees Site:
    Highlight Employees
    Scholarship Information
    Promotions
    Job Opportunities
    Employee Voices Heard
    Customer Site:
    Coupons
    New Product Intro’s
    Nutrition Information
    What’s Hot and What’s Not
    Build Relationships
  • 10. No Budget Necessary Just Listen and Talk!
    =
    Customer Relationships Are Where The Money Is!
    Let Us Rock Your Brand!