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THE BRANDING OF     CITIES         Churkina Ksenia               Group A1
What motivated     peopleto come in this  city and not   another?
THE BRANDING OF CITIES INCLUDES: the impression made by a city, its contribution to  world progress; beauty and a distri...
   A brand — clear, compelling and unique — is    the foundation that helps to make a place    desirable as a business lo...
o   Sightseeing and historical attractions;o   Food and restaurants;o   Good shopping
RESULTS OF SAFFRON CONSULTANT’S                        RESEARCHINGCities             Asset   Ass Brand       Brand   Utili...
I Love New York is both a logo and a song that arethe basis of an advertising campaign have been usedsince the mid-1970s t...
THIS POSITIONING OF A CITY ASSUMES AS A CARD I AMSTERDAMFOR TOURISTS WHICH GIVES VARIOUS PRIVILEGES FOR A PARKING,VISITING...
Paris - an ideal example of how sights influence citybranding. The city has been named bysmart, charming, fashionable, ass...
The branding of cities
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The branding of cities

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Transcript of "The branding of cities"

  1. 1. THE BRANDING OF CITIES Churkina Ksenia Group A1
  2. 2. What motivated peopleto come in this city and not another?
  3. 3. THE BRANDING OF CITIES INCLUDES: the impression made by a city, its contribution to world progress; beauty and a district climate; economic and educational potential, rhythm of life or quantity of fascinating classes which can be in this city; favorable conditions for rest and tourism; the general safety and friendliness of inhabitants.
  4. 4.  A brand — clear, compelling and unique — is the foundation that helps to make a place desirable as a business location, visitor destination or a place to call home.
  5. 5. o Sightseeing and historical attractions;o Food and restaurants;o Good shopping
  6. 6. RESULTS OF SAFFRON CONSULTANT’S RESEARCHINGCities Asset Ass Brand Brand Utilizatio Utilizatio score et strength rank n n rank score rankAmsterdam, Neth. 83 5 96 3 115% 3Athens, Greece 73 10 80 10 110% 8Barcelona, Spain 86 3 96 3 112% 4Berlin, Germany 70 16 96 3 137% 1London, UK 88 2 97 2 110% 8Paris, France 89 1 99 1 111% 7Prague,Czech 72 11 83 8 115% 3RepublicStockholm, Sweden 72 11 85 7 118% 2
  7. 7. I Love New York is both a logo and a song that arethe basis of an advertising campaign have been usedsince the mid-1970s to promote tourism in New YorkCity
  8. 8. THIS POSITIONING OF A CITY ASSUMES AS A CARD I AMSTERDAMFOR TOURISTS WHICH GIVES VARIOUS PRIVILEGES FOR A PARKING,VISITING OF MUSEUMS, RESTAURANTS AND SO ON.
  9. 9. Paris - an ideal example of how sights influence citybranding. The city has been named bysmart, charming, fashionable, associated with spirits andnames Chanel and Dior.
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