Social Commerce Platforms
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Social Commerce Platforms



The latest trends in Social Commerce Platforms and the keys to choosing the best solution.

The latest trends in Social Commerce Platforms and the keys to choosing the best solution.



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    Social Commerce Platforms Social Commerce Platforms Presentation Transcript

    • Social Commerce Platforms
      At Social Media Week
      Like Minds Immersive
      By Markus Karlsson
      CEO | Founder of Comrz
    • Intro
      CEO | Founder of Comrz
      Makes the Affino Social Commerce Platform
      Previously worked on projects for Audi, Casio, UBM, UKTV, Diesel and 100s more
      Current Focus
      Publishers, Media Companies, Retailers, Commercial Communities
      i.e. The Early Adopters
    • Affino – Social Commerce Suite
      Advanced Social Commerce
      E-commerce Platform
      Social Media Hub
      Full E-business Suite
      Sales and Marketing Automation
      SaaS Service
    • E-Commerce Market
      Highest Customer Satisfaction = Highest Revenues
      1% Increase in Online Satisfaction = 15% Sales Increase
      Biggest Players build own platforms
      Smaller Competitors falling behind
      Social Commerce Sites and Services proliferating
      Social Commerce Platforms will close the gap
    • Social Commerce Future
      "If I had to guess, Social Commerce is the next area to really blow up." Mark Zuckerberg
      Like will increasingly lead to Buy
      E-commerce is over – Long live Social Commerce - Wired Cover Headline Feb 2011
      Social Commerce will go from being a supplement to E-commerce to being at the heart of E-commerce
    • Eventbrite - Case
      Each Share Generates
      $2.52 ticketing sales
      11 visits
    • FlutterScape – Social Sourcing
    • Social Commerce Involves
      Using Social Commerce Sites
      Adding Social Apps
      Enabling E-commerce on Social Media
      Automation through Social Commerce Platforms
    • Social Commerce Types
      Comments, Ratings and Reviews
      Bazaar Voice
      Customer Support
      Facebook, Twitter
      Flash Sales
      Group Buying
      Personal Shopper (Second Opinion)
      Blippy, Swipely
      Social Commerce Platforms
      Affino, KickApps
      Social Sharing
      Facebook, Twitter
      Social Shopping (Social Discovery)
      Kaboodle, Lockerz
      Social Shopping Apps (Rewards)
      Social Sourcing
      and more …
    • Social Commerce v Social Shopping
      Social Commerce
      Retail Social Layer
      Solutions Providers
      Social Shopping
      Shopping with Social Tools
    • Social Commerce Market
      Early Days
      Only 4% of UK's top 100 Retailers have commerce on fan pages (One-iota)
      Investments approx. $2 Billion
      $1.1 Billion in Groupon
      Market Size for Physical Goods
      $5 Billion Currently
      $30 Billion 2015
      Market Size for Digital and Virtual Goods
      Potentially Even Bigger
    • Successful Social Commerce Sites
      Most Successful
      Living Social
    • Group Buying
      Hottest Social Commerce Sector
      Most Investment
      Groupon and Living Social (Amazon) Leading the Market
      Facebook and Google Developing Own
      Microsoft and Yahoo Buying up Second Tier
      100s of Localised / Niche Startups
    • Key to Groupon’s Success
    • Groupon Info
      Fastest Growing US Startup in history
      Biggest Social Commerce Story
      $1.12B Funding Raised
      24,972,841 Groupons Sold
      $1,072,003,714 Saved
      50 million Subscribers
      Won TechCrunchCrunchiefor best Social Commerce
    • Groupon Strategy
      Simple Interaction
      One deal, one day, one city.
      Sense of Urgency
      Cinderella Story
      Energizing Customers
      Paying for referrals
      Upbeat tone, humour (tricky: Superbowl)
      New day new deal
    • Typical Social Commerce Setup Today
      Most current Social Commerce Setups use many disconnected platforms:
      CMS / Blog
      Forum Service
      Newsletter Service
      Social Networks
      Specialist commerce e.g. Ticketing
      Media Sharing Sites
      Social Bookmarker Widgets
      Comment and Rating Widgets
    • Problems with Scenario
      Most companies as a result suffer from:
      Poor Data
      Poor Targeting
      Poor Integration
      Disjointed Campaigns
      Lack of Ownership
      Poor Customer Experience
    • Risks
      Most Dangerous Scenario
      Social Commerce Amplifies your E-commerce Risks
      Competitive Spam and Attacks
      Competitive Poaching
      Data (Personal and Credit Card) Theft
      Privacy Violations
      Personal Data Legislation
      PCI Compliance is tougher
    • When Social Networks Fail
      DJ / Artist / Producer - 2 Million followers on My Space
      How many are active?
      How many can be targeted?
      What are their demographics?
      What are their interests?
      How active are they?
      How fresh is the data?
      Why can't I get the contact data?
      Who owns it?
      Who's making all the money?
    • Social Commerce and SEO
      Social Commerce drives SEO
      Provides relevant content
      Provides fresh content
      Automation through relevant Tweets
      Make sure you get the benefits
      Incorporate it into SEO strategy
    • Social Commerce and Word of Mouth
      Increasingly product discovery and qualifying is happening online.
      Online Retail Word of Mouth (WOM)
      Makes WOM Trackable and Measurable
      Platform must track from campaign through to conversion
      Social Commerce adds scale
    • Top Mistakes
      The Biggest Mistake is not doing enough
      Other mistakes are:
      Not Regular
      Not Personal
      Poor Quality
      Not Communicating the Obvious
      Poor Data Capture
    • Social Commerce Platform Deliverables
      What you should look out for in your Social Commerce Platform
      More and Higher Quality Leads
      Improved Profiling and Targeting
      Better Customer Service
      Higher Customer Satisfaction
      Improved Efficiencies
      Greater Scale
    • Imperatives
      Steps to take to get Social Commerce moving in our organisation
      Evolve from driving Awareness to driving Conversions, Loyalty and Advocacy
      Start using Social Commerce Sites, Experience is Key
      Develop a Strategy for Data Capture
      Source a Social Commerce Platform to Centralise Management
      Run Pilot Projects, Track Results, Evolve Quickly
      Incorporate into Multi-channel Strategy