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Social Commerce Platforms


The latest trends in Social Commerce Platforms and the keys to choosing the best solution.

The latest trends in Social Commerce Platforms and the keys to choosing the best solution.

Published in Technology , Business
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  • 1. Social Commerce Platforms
    At Social Media Week
    Like Minds Immersive
    By Markus Karlsson
    CEO | Founder of Comrz
  • 2. Intro
    CEO | Founder of Comrz
    Makes the Affino Social Commerce Platform
    Previously worked on projects for Audi, Casio, UBM, UKTV, Diesel and 100s more
    Current Focus
    Publishers, Media Companies, Retailers, Commercial Communities
    i.e. The Early Adopters
  • 3. Affino – Social Commerce Suite
    Advanced Social Commerce
    E-commerce Platform
    Social Media Hub
    Full E-business Suite
    Sales and Marketing Automation
    SaaS Service
  • 4. E-Commerce Market
    Highest Customer Satisfaction = Highest Revenues
    1% Increase in Online Satisfaction = 15% Sales Increase
    Biggest Players build own platforms
    Smaller Competitors falling behind
    Social Commerce Sites and Services proliferating
    Social Commerce Platforms will close the gap
  • 5. Social Commerce Future
    "If I had to guess, Social Commerce is the next area to really blow up." Mark Zuckerberg
    Like will increasingly lead to Buy
    E-commerce is over – Long live Social Commerce - Wired Cover Headline Feb 2011
    Social Commerce will go from being a supplement to E-commerce to being at the heart of E-commerce
  • 6. Eventbrite - Case
    Each Share Generates
    $2.52 ticketing sales
    11 visits
  • 7. FlutterScape – Social Sourcing
  • 8. Social Commerce Involves
    Using Social Commerce Sites
    Adding Social Apps
    Enabling E-commerce on Social Media
    Automation through Social Commerce Platforms
  • 9. Social Commerce Types
    Comments, Ratings and Reviews
    Bazaar Voice
    Customer Support
    Facebook, Twitter
    Flash Sales
    Group Buying
    Personal Shopper (Second Opinion)
    Blippy, Swipely
    Social Commerce Platforms
    Affino, KickApps
    Social Sharing
    Facebook, Twitter
    Social Shopping (Social Discovery)
    Kaboodle, Lockerz
    Social Shopping Apps (Rewards)
    Social Sourcing
    and more …
  • 10. Social Commerce v Social Shopping
    Social Commerce
    Retail Social Layer
    Solutions Providers
    Social Shopping
    Shopping with Social Tools
  • 11. Social Commerce Market
    Early Days
    Only 4% of UK's top 100 Retailers have commerce on fan pages (One-iota)
    Investments approx. $2 Billion
    $1.1 Billion in Groupon
    Market Size for Physical Goods
    $5 Billion Currently
    $30 Billion 2015
    Market Size for Digital and Virtual Goods
    Potentially Even Bigger
  • 12. Successful Social Commerce Sites
    Most Successful
    Living Social
  • 13. Group Buying
    Hottest Social Commerce Sector
    Most Investment
    Groupon and Living Social (Amazon) Leading the Market
    Facebook and Google Developing Own
    Microsoft and Yahoo Buying up Second Tier
    100s of Localised / Niche Startups
  • 14. Key to Groupon’s Success
  • 15. Groupon Info
    Fastest Growing US Startup in history
    Biggest Social Commerce Story
    $1.12B Funding Raised
    24,972,841 Groupons Sold
    $1,072,003,714 Saved
    50 million Subscribers
    Won TechCrunchCrunchiefor best Social Commerce
  • 16. Groupon Strategy
    Simple Interaction
    One deal, one day, one city.
    Sense of Urgency
    Cinderella Story
    Energizing Customers
    Paying for referrals
    Upbeat tone, humour (tricky: Superbowl)
    New day new deal
  • 17. Typical Social Commerce Setup Today
    Most current Social Commerce Setups use many disconnected platforms:
    CMS / Blog
    Forum Service
    Newsletter Service
    Social Networks
    Specialist commerce e.g. Ticketing
    Media Sharing Sites
    Social Bookmarker Widgets
    Comment and Rating Widgets
  • 18. Problems with Scenario
    Most companies as a result suffer from:
    Poor Data
    Poor Targeting
    Poor Integration
    Disjointed Campaigns
    Lack of Ownership
    Poor Customer Experience
  • 19. Risks
    Most Dangerous Scenario
    Social Commerce Amplifies your E-commerce Risks
    Competitive Spam and Attacks
    Competitive Poaching
    Data (Personal and Credit Card) Theft
    Privacy Violations
    Personal Data Legislation
    PCI Compliance is tougher
  • 20. When Social Networks Fail
    DJ / Artist / Producer - 2 Million followers on My Space
    How many are active?
    How many can be targeted?
    What are their demographics?
    What are their interests?
    How active are they?
    How fresh is the data?
    Why can't I get the contact data?
    Who owns it?
    Who's making all the money?
  • 21. Social Commerce and SEO
    Social Commerce drives SEO
    Provides relevant content
    Provides fresh content
    Automation through relevant Tweets
    Make sure you get the benefits
    Incorporate it into SEO strategy
  • 22. Social Commerce and Word of Mouth
    Increasingly product discovery and qualifying is happening online.
    Online Retail Word of Mouth (WOM)
    Makes WOM Trackable and Measurable
    Platform must track from campaign through to conversion
    Social Commerce adds scale
  • 23. Top Mistakes
    The Biggest Mistake is not doing enough
    Other mistakes are:
    Not Regular
    Not Personal
    Poor Quality
    Not Communicating the Obvious
    Poor Data Capture
  • 24. Social Commerce Platform Deliverables
    What you should look out for in your Social Commerce Platform
    More and Higher Quality Leads
    Improved Profiling and Targeting
    Better Customer Service
    Higher Customer Satisfaction
    Improved Efficiencies
    Greater Scale
  • 25. Imperatives
    Steps to take to get Social Commerce moving in our organisation
    Evolve from driving Awareness to driving Conversions, Loyalty and Advocacy
    Start using Social Commerce Sites, Experience is Key
    Develop a Strategy for Data Capture
    Source a Social Commerce Platform to Centralise Management
    Run Pilot Projects, Track Results, Evolve Quickly
    Incorporate into Multi-channel Strategy