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Paying Attention in Abu Dhabi
 

Paying Attention in Abu Dhabi

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    Paying Attention in Abu Dhabi Paying Attention in Abu Dhabi Presentation Transcript

    • CALVIN KLEIN JEANSENVIRONMENT: ‘SMART-CASUAL’, MODERN
    • CHARLES & KEITHENVIRONMENT: STYLISH, TIMELESS
    • MAGRABI OPTICALENVIRONMENT: CLINICAL SOPHISTICATION
    • AXIOM TELECOMENVIRONMENT: PEPPY, BRIGHT, ACTIVE
    • Bold and bright Promoting new products signageChic and crisp interiors No doors or sensorsSimple non-skid flooring Ample lighting Clothes and accessories Addressing local displayed, based on age and culture
    • Full-length mirror to viewand contemplate products Bright and warm lighting No doors or sensors Center displays with new products Non-skid flooring to encourage people to try shoes
    • Store Manager in Charles & Keith uniform and accessories Bags displayed on shelves at eye-level – easier to view and touchCenter Seating in front of mirror Shoes displayed on lower shelves – typically the usual angle at which people view shoes
    • Effective product display, allowing customers to stroll, view and choose Sunglasses SpectaclesWhite colour theme Free eye-care Non-skid flooring literature and Expensive productsFluorescent lighting donation box on displayed ‘safely’
    • ORANGE
    • Bright and bold font for signage Bright and colourful environment to attractcustomers, especially young buyers No doors, but ‘orange-colour-with-advertisement’sensors to ensure security
    • Feature wall with latest models and Schemes accessoriesadvertised on wall itself Employees in uniform, to promote Axiom Special/New products displayed on special counters