CALVIN KLEIN JEANSENVIRONMENT: ‘SMART-CASUAL’, MODERN
CHARLES & KEITHENVIRONMENT: STYLISH, TIMELESS
MAGRABI OPTICALENVIRONMENT: CLINICAL SOPHISTICATION
AXIOM TELECOMENVIRONMENT: PEPPY, BRIGHT, ACTIVE
Bold and bright                           Promoting new products      signageChic and crisp interiors         No doors or ...
Full-length mirror to viewand contemplate products        Bright and warm lighting                              No doors o...
Store Manager in    Charles & Keith     uniform and     accessories                       Bags displayed                  ...
Effective product display, allowing customers to stroll, view and choose Sunglasses                                       ...
ORANGE
Bright and bold font for          signage    Bright and colourful   environment to attractcustomers, especially young     ...
Feature wall with                     latest models and    Schemes             accessoriesadvertised on wall       itself ...
Paying Attention in Abu Dhabi
Paying Attention in Abu Dhabi
Paying Attention in Abu Dhabi
Paying Attention in Abu Dhabi
Paying Attention in Abu Dhabi
Paying Attention in Abu Dhabi
Paying Attention in Abu Dhabi
Paying Attention in Abu Dhabi
Paying Attention in Abu Dhabi
Paying Attention in Abu Dhabi
Paying Attention in Abu Dhabi
Paying Attention in Abu Dhabi
Paying Attention in Abu Dhabi
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Paying Attention in Abu Dhabi

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Paying Attention in Abu Dhabi

  1. 1. CALVIN KLEIN JEANSENVIRONMENT: ‘SMART-CASUAL’, MODERN
  2. 2. CHARLES & KEITHENVIRONMENT: STYLISH, TIMELESS
  3. 3. MAGRABI OPTICALENVIRONMENT: CLINICAL SOPHISTICATION
  4. 4. AXIOM TELECOMENVIRONMENT: PEPPY, BRIGHT, ACTIVE
  5. 5. Bold and bright Promoting new products signageChic and crisp interiors No doors or sensorsSimple non-skid flooring Ample lighting Clothes and accessories Addressing local displayed, based on age and culture
  6. 6. Full-length mirror to viewand contemplate products Bright and warm lighting No doors or sensors Center displays with new products Non-skid flooring to encourage people to try shoes
  7. 7. Store Manager in Charles & Keith uniform and accessories Bags displayed on shelves at eye-level – easier to view and touchCenter Seating in front of mirror Shoes displayed on lower shelves – typically the usual angle at which people view shoes
  8. 8. Effective product display, allowing customers to stroll, view and choose Sunglasses SpectaclesWhite colour theme Free eye-care Non-skid flooring literature and Expensive productsFluorescent lighting donation box on displayed ‘safely’
  9. 9. ORANGE
  10. 10. Bright and bold font for signage Bright and colourful environment to attractcustomers, especially young buyers No doors, but ‘orange-colour-with-advertisement’sensors to ensure security
  11. 11. Feature wall with latest models and Schemes accessoriesadvertised on wall itself Employees in uniform, to promote Axiom Special/New products displayed on special counters
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