Media, markets and consumersPresentation Transcript
Media Statistics – Media Growth and ComparisonTanvi Parchure – 38Rutik Shah – 53Rashi Sharma – 58Krunal Varia – 64Himaja Vora – 66Avinash Yadav – 67
One of the largest newspaper markets 107 million copies circulated daily Comprises 77,600 newspaper types in multiple languages – 2010 613 pending newspaper requests for registration Media & Entertainment sector - INR 65,244 crore in 2010 Print accounts to INR 19,288 crores (30%) Expected to grow at CAGR of 10%, INR 31,010 crores in 2015
Print has been the medium of choice by the majority of the advertisers Out of 650 odd categories of ad businesses on various media platforms, nearly 450 categories have advertised in print followed by radio as the next preferred medium Print media has a wider base of advertisers as compared to other M&E verticals.
Indian TV industry has shown continued growth in reachTelevision industry unable to match global counter parts in revenue andprofits but potential for growth Indian consumers are king DTH growth
Penetration is increasing with growth in the number of TV households Digitization and Content management Digitization enhanced the reach of the subscription market
Current low revenues and profitabilityServices and Auto were the sectors with highest spends on TVadvertising Growing importance of content Strong underlying potential for Regional Markets Outlook for the TV industry
Medium of sound US$ 171.38 million with 250 stations in the year 2009 Expected to reach US$ 360.32 million with over 700 stations by 2014 248 FM Channels were operational in 2010 Source : Pitch Madison Media Advertising Outlook 2011 FICCI KPMG 2011
Source : Universe Update study conducted by RAM FICCI KPMG 2011
Meaning History Growth and expenditure Modes
Quite low on the OOH advertising as compared to the developed world. Digital OOH in China has over 70,000 screens in Shanghai alone whichis more than the total digital screens in India combined.
Projected Growth of Out-Of Home Advertising Industry
Years Share of Outdoor Advertisement within All Advertisement Expenditures (%)2000 7.452001 7.782002 8.002003 8.792004 8.942005 9.242006 9.702007 9,832008 9,93
Mobile is expected to be the number one screen through which consumers can engage with the advertisers brands.
In India, social media reaches 84 percent of the online user base. India is the seventh largest global market for social media consumption .
The Indian gaming industry is valued at INR 10.0 billion and is expected to grow at a CAGR of 31 percent to INR 38.3 billion by 2015
The online classifieds market is estimated to be INR 10.0 billion and is estimated to grow at a CAGR of 17.6 percent over the next five years to reach INR 22.5 billion by 2015. Job boards are the largest segment accounting for INR 4.5 billion Matrimonial sites in India continue to gain traction. This segment generated INR 2 billion in revenues in 2010 General classifieds generated INR 0.5 billion Education classifieds accounted for INR 0.25 Real estate generated INR 0.75 billion Automotive classifieds sector accounted 69 for INR 0.3 billion in
Television “There is currently no over crowding in TV broadcasting and there is room for new players if they bring in differentiation.” L V Krishnan, CEO – TAM Media Research High number of GECs and News channels in comparison with other countries television industry Lags behind others on the number of sports, documentary, lifestyle and home shopping channels Indicating headroom for growth in these niche genres.
Small in Profits, But potential for Growth 88 Million Non Television Households’ 250 Channels awaiting approval to go on air
Print Surpassed China in copy circulation daily Accounts for More than 20% of all dailies in the world Indian Print Circulation Numbers – Uptrend Total contrast to UK, USA & global trends Rising literacy levels No threat of new media platforms, sustainable for next five years
120 100 80 Million INDIA 60 UK 40 USA 20 0 2003 2005 2007 2009Source: Wan Infra 2009, Indiastat, Deutsche Bank Securities, Audit Bureau of Circulations,Lehman Brothers, guardian.co.uk
Online World Online Population (Millions) 1351 1219 March 2010 March 2011 COMSCORE
Internet audience in India skews dramatically young: three-quarters ofthe web audience is under the age of 35, compared to 52% of the globalaverage and 57% of the regional average Composition of Internet Audience 15+ 15-24 25-34 35-44 45-54 55-64 WORLDWIDE 26 26 22 14 11 ASIA PACIFIC 29 28 23 12 9 INDIA 35 40 16 6 3
Social Networking sites reach 84% of the web audience in India, andtakes up 21% of all time spent onlineGrowth of 16 percent over the past year100%80%60% March 2010 Reach40% March 2011 Reach20% 0% INDIA ASIA PACIFICWORLDWIDE