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Media, markets and consumers
 

Media, markets and consumers

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    Media, markets and consumers Media, markets and consumers Presentation Transcript

    • Media Statistics – Media Growth and ComparisonTanvi Parchure – 38Rutik Shah – 53Rashi Sharma – 58Krunal Varia – 64Himaja Vora – 66Avinash Yadav – 67
    •  One of the largest newspaper markets 107 million copies circulated daily Comprises 77,600 newspaper types in multiple languages – 2010 613 pending newspaper requests for registration Media & Entertainment sector - INR 65,244 crore in 2010 Print accounts to INR 19,288 crores (30%) Expected to grow at CAGR of 10%, INR 31,010 crores in 2015
    • Vernacular Print Readership Split 3% 5% Malayalam 17% 7% Tamil Marathi11% Telugu Gujarati 16% Bengali11% Kannada Oriya 16% Punjabi 14% Source: TAM AdEx, Exchange4media.com
    • Sectors % Share (2009) % Share (2010) Education 15% 15% Services 12% 12%Banking/Finance 9% 10% /Investment Auto 7% 6% Retail 6% 5% Source: TAM AdEx, Exchange4media.com
    •  Print has been the medium of choice by the majority of the advertisers Out of 650 odd categories of ad businesses on various media platforms, nearly 450 categories have advertised in print followed by radio as the next preferred medium Print media has a wider base of advertisers as compared to other M&E verticals.
    •  Indian TV industry has shown continued growth in reachTelevision industry unable to match global counter parts in revenue andprofits but potential for growth Indian consumers are king DTH growth
    • Penetration is increasing with growth in the number of TV households Digitization and Content management Digitization enhanced the reach of the subscription market
    • Current low revenues and profitabilityServices and Auto were the sectors with highest spends on TVadvertising Growing importance of content Strong underlying potential for Regional Markets Outlook for the TV industry
    •  Medium of sound US$ 171.38 million with 250 stations in the year 2009 Expected to reach US$ 360.32 million with over 700 stations by 2014 248 FM Channels were operational in 2010 Source : Pitch Madison Media Advertising Outlook 2011 FICCI KPMG 2011
    • Source : Universe Update study conducted by RAM FICCI KPMG 2011
    •  Meaning History Growth and expenditure Modes
    •  Quite low on the OOH advertising as compared to the developed world. Digital OOH in China has over 70,000 screens in Shanghai alone whichis more than the total digital screens in India combined.
    • Projected Growth of Out-Of Home Advertising Industry
    • INR 2010 2011F 2012F 2013F 2014F 2015F CAGRbillionOOH 14.0 15.5 17.0 19.0 21.5 24.0 11.4%advertising
    • Years Share of Outdoor Advertisement within All Advertisement Expenditures (%)2000 7.452001 7.782002 8.002003 8.792004 8.942005 9.242006 9.702007 9,832008 9,93
    •  Mobile is expected to be the number one screen through which consumers can engage with the advertisers brands.
    •  In India, social media reaches 84 percent of the online user base. India is the seventh largest global market for social media consumption .
    •  The Indian gaming industry is valued at INR 10.0 billion and is expected to grow at a CAGR of 31 percent to INR 38.3 billion by 2015
    •  The online classifieds market is estimated to be INR 10.0 billion and is estimated to grow at a CAGR of 17.6 percent over the next five years to reach INR 22.5 billion by 2015. Job boards are the largest segment accounting for INR 4.5 billion Matrimonial sites in India continue to gain traction. This segment generated INR 2 billion in revenues in 2010 General classifieds generated INR 0.5 billion Education classifieds accounted for INR 0.25 Real estate generated INR 0.75 billion Automotive classifieds sector accounted 69 for INR 0.3 billion in
    • Television “There is currently no over crowding in TV broadcasting and there is room for new players if they bring in differentiation.” L V Krishnan, CEO – TAM Media Research High number of GECs and News channels in comparison with other countries television industry Lags behind others on the number of sports, documentary, lifestyle and home shopping channels Indicating headroom for growth in these niche genres.
    • India UK USA GEC 37% (197) 27% (166) 37% (250) NEWS 27% (141) 6% (36) 8% (51) SPORTS 2% (13) 5% (34) 11% (75)DOCUMENTARY/ 2% (13) 6% (36) 5% (34) CULTURE LIFESTYLE 3% (16) 4% (28) 4% (25) SHOPPING 1% (4) 8% (50) 6% (39) TOTAL 527 626 676 CHANNELS Source: KPMG Analysis, Secondary Research
    •  Small in Profits, But potential for Growth 88 Million Non Television Households’ 250 Channels awaiting approval to go on air
    • Print Surpassed China in copy circulation daily Accounts for More than 20% of all dailies in the world Indian Print Circulation Numbers – Uptrend Total contrast to UK, USA & global trends Rising literacy levels No threat of new media platforms, sustainable for next five years
    • 120 100 80 Million INDIA 60 UK 40 USA 20 0 2003 2005 2007 2009Source: Wan Infra 2009, Indiastat, Deutsche Bank Securities, Audit Bureau of Circulations,Lehman Brothers, guardian.co.uk
    • INR Billion 2010 2010 2011p 2012p 2013p 2014p 2015p CAGR GrowthAdvertising 126 14% 143 162 182 208 236 13%Circulation 67 3% 68 70 71 72 74 2%Industry Size 193 10% 211 231 254 280 310 10%Newspapers 181 11% 199 218 241 266 295 10%Magazines 12 -4% 13 13 13 14 15 5%Industry Size 193 10% 211 231 254 280 310 10% Source: KPMG Analysis
    • Online World Online Population (Millions) 1351 1219 March 2010 March 2011 COMSCORE
    • Internet audience in India skews dramatically young: three-quarters ofthe web audience is under the age of 35, compared to 52% of the globalaverage and 57% of the regional average Composition of Internet Audience 15+ 15-24 25-34 35-44 45-54 55-64 WORLDWIDE 26 26 22 14 11 ASIA PACIFIC 29 28 23 12 9 INDIA 35 40 16 6 3
    •  Social Networking sites reach 84% of the web audience in India, andtakes up 21% of all time spent onlineGrowth of 16 percent over the past year100%80%60% March 2010 Reach40% March 2011 Reach20% 0% INDIA ASIA PACIFICWORLDWIDE