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Healthcare Communications & Social Media Dana Lewis #hcsm co-creator & moderator
Welcome to #hcsm <ul><li>Origins </li></ul><ul><li>Building an online 'community' </li></ul><ul><li>What is #hcsm? </li></...
Introduction #hcsm???
Once upon a time.... (January 2009) <ul><li>Why not? </li></ul><ul><li>Four people + Gchat = #healthcomm </li></ul>
Q: What is an online community? JUST KIDDING!
Communities are: <ul><li>Continuous </li></ul><ul><li>Coordinated </li></ul><ul><li>Interactive </li></ul><ul><li>Self-sel...
What is #hcsm? <ul><li>healthcare communications & social media </li></ul><ul><li>Weekly conversation,  Sunday nights at 8...
What is #hcsm?
What is #hcsm?
How-to #hcsm <ul><li>1. Get a Twitter account – or not </li></ul><ul><ul><li>Use search.twitter.com </li></ul></ul><ul><ul...
@HealthSocMed <ul><li>The Moderator </li></ul><ul><ul><li>Asks for topics </li></ul></ul><ul><ul><li>Selects a few to cove...
Lurk or be an active participant
Jump in!
http://hcsm.blokcast.net
What do people think?
Do numbers matter?
#hcsm is... <ul><li>Continuous </li></ul><ul><li>Coordinated </li></ul><ul><li>Interactive </li></ul><ul><li>Self-selected...
Next steps <ul><li>Live.....from Philly! </li></ul><ul><li>Going global - #hcsmeu </li></ul><ul><li>??? </li></ul>
Questions? <ul><li>[email_address] </li></ul><ul><li>@danamlewis </li></ul>
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Twitter #HCSM -- Healthcare for Social Media Group

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Transcript of "Twitter #HCSM -- Healthcare for Social Media Group"

  1. 1. Healthcare Communications & Social Media Dana Lewis #hcsm co-creator & moderator
  2. 2. Welcome to #hcsm <ul><li>Origins </li></ul><ul><li>Building an online 'community' </li></ul><ul><li>What is #hcsm? </li></ul><ul><li>How-to #hcsm </li></ul><ul><li>Next steps </li></ul>
  3. 3. Introduction #hcsm???
  4. 4. Once upon a time.... (January 2009) <ul><li>Why not? </li></ul><ul><li>Four people + Gchat = #healthcomm </li></ul>
  5. 5. Q: What is an online community? JUST KIDDING!
  6. 6. Communities are: <ul><li>Continuous </li></ul><ul><li>Coordinated </li></ul><ul><li>Interactive </li></ul><ul><li>Self-selected </li></ul>
  7. 7. What is #hcsm? <ul><li>healthcare communications & social media </li></ul><ul><li>Weekly conversation, Sunday nights at 8pm central </li></ul><ul><li>Hashtag “tracks” the conversation </li></ul>
  8. 8. What is #hcsm?
  9. 9. What is #hcsm?
  10. 10. How-to #hcsm <ul><li>1. Get a Twitter account – or not </li></ul><ul><ul><li>Use search.twitter.com </li></ul></ul><ul><ul><li>Or, try TweetDeck, TweetChat, etc. </li></ul></ul><ul><ul><li>Follow @HealthSocMed </li></ul></ul>
  11. 11. @HealthSocMed <ul><li>The Moderator </li></ul><ul><ul><li>Asks for topics </li></ul></ul><ul><ul><li>Selects a few to cover </li></ul></ul><ul><ul><li>Keeps it on track (usually) </li></ul></ul>
  12. 12. Lurk or be an active participant
  13. 13. Jump in!
  14. 14. http://hcsm.blokcast.net
  15. 15. What do people think?
  16. 16. Do numbers matter?
  17. 17. #hcsm is... <ul><li>Continuous </li></ul><ul><li>Coordinated </li></ul><ul><li>Interactive </li></ul><ul><li>Self-selected </li></ul>
  18. 18. Next steps <ul><li>Live.....from Philly! </li></ul><ul><li>Going global - #hcsmeu </li></ul><ul><li>??? </li></ul>
  19. 19. Questions? <ul><li>[email_address] </li></ul><ul><li>@danamlewis </li></ul>
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