Behavior Change by Being Relevant

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Presentation by Vic Strecher, PhD, University of Michigan

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Behavior Change by Being Relevant

  1. 1. The following presentation was delivered at e-Patient Connections 2010 Join the community at http://KruResearch.com/subscribe
  2. 2. Behavior Change by Being Relevant Victor J. Strecher, PhD, MPH Professor, Schools of Public Health and Medicine University of Michigan Founder and Chief Visionary Officer HealthMedia, Inc. a Johnson & Johnson Company
  3. 3. Gugulethu, South Africa
  4. 4. Behavior Core Values
  5. 5. Behavior Values Core Values
  6. 6. COACH
  7. 7. COACH
  8. 8. Tailoring depth + + + + Tailoring depth
  9. 9. Adjusted 6-month smoking cessation rates* by cumulated number of high-depth intervention components received. Per Protocol analysis. (n=944; OR=1.91; CI=1.18-3.11) 6-mo cessation rate Number high-depth tailored components Strecher et al. 2008. Web-based smoking cessation program: results of a randomized trial. American Journal of Preventive Medicine. 34(5).
  10. 10. Enhancing neural activation? tailored messages assessment fMRI (low and high depth)
  11. 11. Enhancing neural activation? 60 messages: 3.5 seconds each
  12. 12. …as a smoker who smokes a lot of cigarettes and has been smoking for quite a few years. vs …as a male smoker who smokes 25 cigarettes a day and has been smoking for 6 years.
  13. 13. Neural activation among cigarette smokers exposed to high- versus low-depth tailored smoking cessation messages. N=84. Tailoring depth
  14. 14. MORE RELEVANT MESSAGES MORE ELABORATION AND MEMORY, LESS WORK MORE BEHAVIOR CHANGE
  15. 15. Behavior Core Values
  16. 16. Behavior Values Core Values
  17. 17. Behavior Change by Being Relevant Victor J. Strecher, PhD, MPH Professor, Schools of Public Health and Medicine University of Michigan Founder and Chief Visionary Officer HealthMedia, Inc. a Johnson & Johnson Company

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