Your SlideShare is downloading. ×
0
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Behavior Change by Being Relevant

998

Published on

Presentation by Vic Strecher, PhD, University of Michigan

Presentation by Vic Strecher, PhD, University of Michigan

Published in: Health & Medicine
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
998
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The following presentation was delivered at e-Patient Connections 2010 Join the community at http://KruResearch.com/subscribe
  • 2. Behavior Change by Being Relevant Victor J. Strecher, PhD, MPH Professor, Schools of Public Health and Medicine University of Michigan Founder and Chief Visionary Officer HealthMedia, Inc. a Johnson & Johnson Company
  • 3. Gugulethu, South Africa
  • 4. Behavior Core Values
  • 5. Behavior Values Core Values
  • 6. COACH
  • 7. COACH
  • 8. Tailoring depth + + + + Tailoring depth
  • 9. Adjusted 6-month smoking cessation rates* by cumulated number of high-depth intervention components received. Per Protocol analysis. (n=944; OR=1.91; CI=1.18-3.11) 6-mo cessation rate Number high-depth tailored components Strecher et al. 2008. Web-based smoking cessation program: results of a randomized trial. American Journal of Preventive Medicine. 34(5).
  • 10. Enhancing neural activation? tailored messages assessment fMRI (low and high depth)
  • 11. Enhancing neural activation? 60 messages: 3.5 seconds each
  • 12. …as a smoker who smokes a lot of cigarettes and has been smoking for quite a few years. vs …as a male smoker who smokes 25 cigarettes a day and has been smoking for 6 years.
  • 13. Neural activation among cigarette smokers exposed to high- versus low-depth tailored smoking cessation messages. N=84. Tailoring depth
  • 14. MORE RELEVANT MESSAGES MORE ELABORATION AND MEMORY, LESS WORK MORE BEHAVIOR CHANGE
  • 15. Behavior Core Values
  • 16. Behavior Values Core Values
  • 17. Behavior Change by Being Relevant Victor J. Strecher, PhD, MPH Professor, Schools of Public Health and Medicine University of Michigan Founder and Chief Visionary Officer HealthMedia, Inc. a Johnson & Johnson Company

×