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The following presentation was delivered at
e-Patient Connections 2010
             Join the community at
      http://Kru...
Behavior Change by Being Relevant
Victor J. Strecher, PhD, MPH
Professor, Schools of Public Health and Medicine
University...
Gugulethu, South Africa
Behavior




Core Values
Behavior




    Values


Core Values
COACH
COACH
Tailoring depth




+     +          +    +




    Tailoring depth
Adjusted 6-month smoking cessation rates* by cumulated number of
     high-depth intervention components received. Per Pro...
Enhancing neural activation?




                           tailored messages
  assessment                                ...
Enhancing neural activation? 60 messages: 3.5 seconds each
…as a smoker who smokes a lot of
 cigarettes and has been smoking for quite a
                  few years.
               ...
Neural activation among cigarette smokers exposed to high-
versus low-depth tailored smoking cessation messages. N=84.



...
MORE RELEVANT
  MESSAGES


                   MORE
                ELABORATION
                AND MEMORY,
               ...
Behavior




Core Values
Behavior




    Values


Core Values
Behavior Change by Being Relevant
Victor J. Strecher, PhD, MPH
Professor, Schools of Public Health and Medicine
University...
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
Behavior Change by Being Relevant
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Behavior Change by Being Relevant

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Presentation by Vic Strecher, PhD, University of Michigan

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Transcript of "Behavior Change by Being Relevant"

  1. 1. The following presentation was delivered at e-Patient Connections 2010 Join the community at http://KruResearch.com/subscribe
  2. 2. Behavior Change by Being Relevant Victor J. Strecher, PhD, MPH Professor, Schools of Public Health and Medicine University of Michigan Founder and Chief Visionary Officer HealthMedia, Inc. a Johnson & Johnson Company
  3. 3. Gugulethu, South Africa
  4. 4. Behavior Core Values
  5. 5. Behavior Values Core Values
  6. 6. COACH
  7. 7. COACH
  8. 8. Tailoring depth + + + + Tailoring depth
  9. 9. Adjusted 6-month smoking cessation rates* by cumulated number of high-depth intervention components received. Per Protocol analysis. (n=944; OR=1.91; CI=1.18-3.11) 6-mo cessation rate Number high-depth tailored components Strecher et al. 2008. Web-based smoking cessation program: results of a randomized trial. American Journal of Preventive Medicine. 34(5).
  10. 10. Enhancing neural activation? tailored messages assessment fMRI (low and high depth)
  11. 11. Enhancing neural activation? 60 messages: 3.5 seconds each
  12. 12. …as a smoker who smokes a lot of cigarettes and has been smoking for quite a few years. vs …as a male smoker who smokes 25 cigarettes a day and has been smoking for 6 years.
  13. 13. Neural activation among cigarette smokers exposed to high- versus low-depth tailored smoking cessation messages. N=84. Tailoring depth
  14. 14. MORE RELEVANT MESSAGES MORE ELABORATION AND MEMORY, LESS WORK MORE BEHAVIOR CHANGE
  15. 15. Behavior Core Values
  16. 16. Behavior Values Core Values
  17. 17. Behavior Change by Being Relevant Victor J. Strecher, PhD, MPH Professor, Schools of Public Health and Medicine University of Michigan Founder and Chief Visionary Officer HealthMedia, Inc. a Johnson & Johnson Company

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