Social Media at LiveStrong

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Presentation by Brooke McMillan, LiveSTRONG

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Social Media at LiveStrong

  1. 1. WE BELIEVE IN LIFE. YOUR LIFE. We believe in living every minute of it with every ounce of your being. And that you must not let cancer take control of it. We believe in energy: channeled and fierce. We believe in focus: getting smart and living strong. Unity is strength. Knowledge is power. Attitude is everything. This is LIVESTRONG. Founded and inspired by Lance Armstrong, one of the toughest cancer survivors on the planet.
  2. 2. 10/2/96
  3. 3. “THE OBLIGATION OF THE CURED” — D R. C R A I G N I C H O L S
  4. 4. WE CAN HELP YOU
  5. 5. YO U C A N H E L P U S
  6. 6. = $24.95
  7. 7. Get Your Own!
  8. 8. What do I talk about?
  9. 9. SIGN UP FOR GOOGLE ALERTS FOLLOW A MARKETING SCHEDULE TALK ABOUT “OLD TIMES” ASK OPEN ENDED QUESTIONS POLL YOUR PEEPS CROWD SOURCE CONTENT ASK FOR FEEDBACK
  10. 10. BAD Market testing showed need for ethnic diversity in puppets. GOOD Daily Quiz: What is Murray the Monster’s sheep’s name on Sesame Street?
  11. 11. You’re Not A Machine
  12. 12. Inform & Listen
  13. 13. Make Asks
  14. 14. Eating some amazing Breakfast Tacos here @LIVESTRONGHQ!
  15. 15. @GarageWW
  16. 16. LIV ES TRONG . ORG @ LIVESTRONG FACEBOOK.COM / LI V EST R O N G YOUTUBE.COM / LI V ES TR O N G A R M Y FLICKR.COM / LI V ES TRO N G A R M Y

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