Ellen LaPointe
Vice President, Strategic Partnerships
              elapointe@hopelab.org
Who we are
 HOPELAB
  Non-profit founded in 2001 by Pam Omidyar
 PAM OMIDYAR
  Background in immunology and biology, found...
research   innovation   customer input




                                         3
Re-Mission

   •   20 levels
   •   7 cancer types
   •   Objectives: kill cells,
       manage side-effects
       and co...
PEDIATRICS         AUGUST 2008

RE-MISSION WORKS
•   Improved treatment adherence
      • 16% increase in antibiotic doses...
What is Zamzee?
An online rewards platform powered by physical activity that motivates kids
to move more



              ...
How does Zamzee work?




                        7
What problem is Zamzee
addressing?

Obesity
•   A risk factor in diabetes, gall bladder disease, heart
    disease/stroke,...
Precipitous drop in physical activity between ages 9-151




  1Nader  P, Bradley R, Houts R, McRitchie S, O'Brien M. Mode...
Does Zamzee get kids moving?

Randomized, controlled studies
   INCREASES MVPA BY ~30%
   GAIN PERSISTS OVER 12-WEEKS
    ...
What tweens say about Zamzee

                 “I got pretty
                 obsessive – I
                 would check t...
What parents say about Zamzee


                                             “Before Zamzee, Tuesday
                     ...
The Zamzee proposition

•   A proven, reward-based motivational program
•   Based on the results of rigorous scientific re...
Where is Zamzee headed?
Fall 2010/Winter 2011   Product Development and Impact Trial

Spring 2011             Beta Launch
...
What are the pathways to impact and sustainability?


                       PARENTS
                       •Purchase devi...
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Hope Lab's Zamzee

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Hope Lab's Zamzee

  1. 1. Ellen LaPointe Vice President, Strategic Partnerships elapointe@hopelab.org
  2. 2. Who we are HOPELAB Non-profit founded in 2001 by Pam Omidyar PAM OMIDYAR Background in immunology and biology, founder and Board Chair PAM’S FOUNDING VISION Use “fun” and power of technology to help kids with chronic illness DISEASE PORTFOLIO Cancer Obesity Major Depressive Disorder Sickle Cell Disease Autism 2
  3. 3. research innovation customer input 3
  4. 4. Re-Mission • 20 levels • 7 cancer types • Objectives: kill cells, manage side-effects and complications • Weapons: chemotherapy, radiation, antibiotics 4
  5. 5. PEDIATRICS AUGUST 2008 RE-MISSION WORKS • Improved treatment adherence • 16% increase in antibiotic doses • Blood chemo levels 20% higher • Improved cancer knowledge • Greater self-efficacy Increased belief in ability to control/cope with cancer 5
  6. 6. What is Zamzee? An online rewards platform powered by physical activity that motivates kids to move more Key Features • Self-selected incentives via the Zamzee website • Optimized measurements with Zamzee device 6
  7. 7. How does Zamzee work? 7
  8. 8. What problem is Zamzee addressing? Obesity • A risk factor in diabetes, gall bladder disease, heart disease/stroke, hypertension, osteoarthritis, sleep apnea and some forms of cancer Sedentary Behavior • Over 60% of 9-13 year olds do not participate in any organized physical activity outside of school Economic Burdens • Obesity costs $147 billion in medical bills in the U.S . • Will cost $344 billion in 10 years (21% of health care spending) if current trends continue 8
  9. 9. Precipitous drop in physical activity between ages 9-151 1Nader P, Bradley R, Houts R, McRitchie S, O'Brien M. Moderate-to-vigorous physical activity from ages 9 to 15 years. JAMA 2008;300(3):295-305. 9
  10. 10. Does Zamzee get kids moving? Randomized, controlled studies INCREASES MVPA BY ~30% GAIN PERSISTS OVER 12-WEEKS ~ 30% of excess daily caloric intake ~ equivalent to an additional ¾ mile of running/kid/day ¼ mile ¼ mile ¼ mile 10
  11. 11. What tweens say about Zamzee “I got pretty obsessive – I would check the website 3 or 4 times a day.” “Zamzee gives you - Helen, 13 the opportunity to do more! You don’t have to depend on “When we got your parents.” Zamzee, my mom - LaBree, 13 and I both were motivated to exercise, and I felt so much better.” - Kristen, 12 “When I got the Zamzee, I “”My sister wanted started doing activity a Zamzee. There because I want to, not would definitely be because I have to. It made some healthy me feel better.” competition.” - Shruthi, 12 - RC, 13 11
  12. 12. What parents say about Zamzee “Before Zamzee, Tuesday and Thursdays were a “We want a nightmare, when she had Zamzee too. to do laps in gym. But since - Janel, Zamzee, it’s like, “Hey, I did Kristen’s Mom it!” -Patricia, -Tatiana’s Mom “Over time, getting in shape will be the motivator…I don’t care “She’s never been a if I pay $500 now, if I sports person, so it’s help her avoid an early always been a concern – death.” what will keep her active? -LaFonda, With Zamzee, that’s not a -Britney’s Mom concern any more.” -Sarah, Helen’s Mom 12
  13. 13. The Zamzee proposition • A proven, reward-based motivational program • Based on the results of rigorous scientific research • Encourages tweens to consistently move more • Measurably reduces the significant health burdens associated with childhood obesity 13
  14. 14. Where is Zamzee headed? Fall 2010/Winter 2011 Product Development and Impact Trial Spring 2011 Beta Launch Summer/Fall 2011 Full Commercial Launch 14
  15. 15. What are the pathways to impact and sustainability? PARENTS •Purchase device SCHOOLS •Purchase rewards •Partner on funding proposals •Distribution GOVERNMENT TWEENS HEALTHCARE + •Contracts to provide access *Purchase influencer to lower SES and sedentary *Spend rewards INSURANCE populations •Sponsorship •Flex Plan coverage •Licensing PHILANTHROPY •Grants to support distribution CORPORATE •Investment in social enterprise (grant •Sponsorship or PRI) •Support research, product CLUBS & AFTER •Advertising •Reward supplier developments SCHOOL •Licensing •Partner on funding proposals •Distribution partner 15

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