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"From patients to people, creating a shift to a customer centric approach"   Dennis Urbaniak  – October 27, 2009
Change the mindset……… e-People!
 
The Pharma Model T   <ul><li>Current situation </li></ul><ul><li>Product </li></ul><ul><li>New situation </li></ul><ul><li...
Perception is reality ……..
Change the approach……….. choice Synonyms -  preference  suggests a choice guided by one's judgment or predilections <a  pr...
Jobs-To-Be-Done Model* What’s the job? Who are the candidates?   What are the hiring criteria? HELP WANTED * source -
Communicate the example……
Create the Example………… <ul><li>Project Description </li></ul><ul><li>Project Objective </li></ul><ul><li>Project Metrics (...
Three simple steps……….. <ul><li>Change the mindset </li></ul><ul><li>Change the approach </li></ul><ul><li>Create the exam...
I would love to hear your thoughts……. <ul><li>@DUrbaniak ,  http://twitter.com/DUrbaniak   </li></ul><ul><li>http://linked...
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From Patients to People

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Transcript of "From Patients to People"

  1. 1. &quot;From patients to people, creating a shift to a customer centric approach&quot; Dennis Urbaniak – October 27, 2009
  2. 2. Change the mindset……… e-People!
  3. 4. The Pharma Model T <ul><li>Current situation </li></ul><ul><li>Product </li></ul><ul><li>New situation </li></ul><ul><li>Fair balance </li></ul><ul><li>“ Ask Your Doctor” </li></ul>
  4. 5. Perception is reality ……..
  5. 6. Change the approach……….. choice Synonyms - preference suggests a choice guided by one's judgment or predilections <a preference for cool weather> * Source – Merriam Webster On Line Dictionary
  6. 7. Jobs-To-Be-Done Model* What’s the job? Who are the candidates? What are the hiring criteria? HELP WANTED * source -
  7. 8. Communicate the example……
  8. 9. Create the Example………… <ul><li>Project Description </li></ul><ul><li>Project Objective </li></ul><ul><li>Project Metrics (Must be prospective!) </li></ul><ul><li>Project Status </li></ul><ul><li>Publish Openly and Tell Everyone! </li></ul>
  9. 10. Three simple steps……….. <ul><li>Change the mindset </li></ul><ul><li>Change the approach </li></ul><ul><li>Create the example </li></ul>
  10. 11. I would love to hear your thoughts……. <ul><li>@DUrbaniak , http://twitter.com/DUrbaniak </li></ul><ul><li>http://linkedin.com/in/dennisurbaniak </li></ul><ul><li>http://friendfeed.com/durbaniak </li></ul><ul><li>http://facebook.com/dennis.urbaniak </li></ul><ul><li>Work contacts </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>Office (908)98-4100 </li></ul></ul><ul><ul><li>Cell (917) 392-5160 </li></ul></ul><ul><li>Other Contacts </li></ul><ul><ul><li>Email [email_address] </li></ul></ul><ul><ul><li>Cell (732) 259-3712 </li></ul></ul>
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