ePatCon11: Gutman - Patient-Centric Physician Engagement Online

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ePatCon11: Gutman - Patient-Centric Physician Engagement Online

  1. 1. Ron<br />Gutman<br />HealthTap<br />
  2. 2. Trust-sourcing Health<br />Ron GutmanFounder & CEO<br />
  3. 3. Where do patients go?<br /><ul><li>70% don’t have same day access to doctors
  4. 4. 51% want our doctors to know us better
  5. 5. 60% wish we had more time with our doctors</li></li></ul><li>What do patients need?<br /><ul><li>Access
  6. 6. Personal care
  7. 7. Answers to questions</li></li></ul><li>Where do they go?<br />
  8. 8. The result<br />
  9. 9. Why?<br />
  10. 10. TRUST ! <br />
  11. 11. What’s missing?<br />
  12. 12.
  13. 13. Why aren’t doctors online?<br />“Doctor sites” = Rating sites<br />
  14. 14. What if physicians had Virtual Practices?<br /><ul><li>Answer patient questions
  15. 15. Offer useful tips
  16. 16. Curate and Validate health information</li></li></ul><li>Interactive Health<br />
  17. 17. Patients would have<br /><ul><li>Trust
  18. 18. More control</li></li></ul><li>And…<br /><ul><li>Instant
  19. 19. 24/7 access</li></li></ul><li>The New Era of Interactive Health<br /><ul><li>Smartphones and tablets
  20. 20. Social conversation
  21. 21. Interactive physicians
  22. 22. Game dynamics
  23. 23. Data and cloud </li></li></ul><li>The best of all worlds<br />Trusted<br />Personal<br />Free<br />Immediate<br />Unlimited access<br />
  24. 24. How we get there<br />
  25. 25. Personalization<br />Personalization<br />Gamification<br />Virtualization<br />
  26. 26. Just found out she’s pregnant<br />Two aunts had diabetes<br />34 years old<br />Lives in Palo Alto, CA <br />Weighs<br />160 lbs.<br />On husband’s health insurance<br />Has two daughters 6 and 9<br />Ran track in college <br />
  27. 27. Virtualization<br />Virtualization<br />Personalization<br />Gamification<br />
  28. 28.
  29. 29. Gamification<br />Gamification<br />Personalization<br />Virtualization<br />
  30. 30.
  31. 31. Interactive Health for patients<br /><ul><li>Faster easier access 24/7
  32. 32. Trusted information from doctors at your fingertips
  33. 33. Collective knowledge</li></li></ul><li>Interactive Health for patients<br /><ul><li>Transparency, quality and reliability
  34. 34. Better relationships with your physician/network
  35. 35. Personalized insights</li></li></ul><li>Trust-sourcing health information <br />Welcome to the <br />New Era of <br />Interactive Health<br />
  36. 36. Q & A<br />

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