ePatCon11: Gratton - The Gamification of HealthPresentation Transcript
Fabio Gratton Ignite Health
I love you PechaKucha! You cheating bastard! ePatient Connections | Philadelphia, PA | Sept 21, 2011
1. “GAMIFICATION”| 2. MECHANICS | 3. FRAMEWORK
Blast cancer and learn Breathe easier w/Cystic Fibrosis Shred diabetes Fight iron overload
HealthSeeker Nike+ FitBit Zamzee HealthMonth
A pedal-powered vending machine? Why didn’t I think of that?!?! ActivateDrinks.com Because you’re too busy with your stupid video games, moron!
Puzzle-loving Gamers Solve One of Science’s Biggest Riddles in 10 Days! Fold.it Competitive social interaction is a strong driving force.
Gamification.org Blissful Productivity Achievements Behavioral Momentum Bonuses Appointment Dynamics Cascading Information Theory Combos Community Collaboration Countdown Discovery Epic Meaning Free Lunch Infinite Gameplay Levels Loss Aversion Lottery Ownership Points Gamification.org Progression Quest Reward Schedules Status Urgent Optimism Virality
Game Mechanics Gamification Rule-based systems that facilitate, motivate, and encourage users to explore and learn the properties of their possibility space through the use of feedback mechanisms. The application of game mechanics and game-thinking in non-game environments to increase fun and engagement. Source: Gamification.org Wiki
ProgressWars.com The ultimate game of being better than all your friends at filling progress bars
“Reality doesn’t motivate us effectively. Reality isn’t engineered to maximize our potential. Reality wasn’t designed from the bottom up to make us happy. Reality, compared to games, is broken.” Jane McGonical, author of REALITY IS BROKEN (2011), speaks at TED 3/11
Reality: Worst Game Ever
Player on the verge of an EPIC WIN
Introducing… a health gaming model Experience | Purpose| Incentive | Catharsis
experience Create an experience set in a engaging environment
purpose Ensure players progress with w/plan & purpose
incentive integrate incentives to drive increased involvement & interaction
catharsis Deliver cathartic moments on a continuous course of escalating challenges
It will thank you later Let’s Myagithe world @SKYPEN | IGNITE HEALTH | THANK YOU!