ePatCon11: Gratton - The Gamification of Health

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  • Good afternoon. I’m Fabio Gratton, Chief Innovation officer of Ignite Health. And beyond the love I have for what I do, my family and my two Chihuahuas, I love games. I created my first board game when I was 7, programmed my first computer game in basic when I was 12, and have owned every single game system available since I was born. 
  • Today, I want to talk to you about the Gamification of Health – more importantly, I want to make sure we agree on what exactly we mean by this, as there is a lot of foncusion with the terminology itself. And then I’d like to briefly talk about some key mechanics that underlygamification, and introduce a framework that I have found to be effective when thinking about gamification specifically in the healthcare space.
  • There is also a subgenre known as exergaming that has been shown to DIRECTLY impact health – That was, until the exergaming genre was born.  There exists a sub-genre in the $80 billion dollar gaming industry known as exergaming – games that use traditional game consoles combined with innovative controller technologies so that people are encouraged to move and exercise … Wii Fit, EA Sports Active, etc…Of course, this a genre of game that requires little convincing in terms of its ability to improve health. But is this what we mean by “gamifyinghealh”?
  • There is also a subgenre known as exergaming that has been shown to DIRECTLY impact health – That was, until the exergaming genre was born.  There exists a sub-genre in the $80 billion dollar gaming industry known as exergaming – games that use traditional game consoles combined with innovative controller technologies so that people are encouraged to move and exercise … Wii Fit, EA Sports Active, etc…Of course, this a genre of game that requires little convincing in terms of its ability to improve health. But is this what we mean by “gamifyinghealh”?
  • Jen McCabe & Buster BensonContagion Health
  • And then all of a sudden, we start to see new types of applications. Part sport, driving health behaviors, they feel fun, but their not really games. Jen McCabe & Buster BensonContagion Health
  • CROWDSOURCING / COMPETITION / COUNTDOWN CLOCKS / EPIC MEANING / LEADERBOARDS / For the retrovirus problem, Foldit players started with scientists' rough-draft idea of the shape of the protease from a retrovirus that causes AIDS in monkeys. During three-weeks of play, gamers generated over one million structure predictions. The solution, reached by the winning team in 10 days, was nearly perfect; it gave Baker and colleagues all the information they needed to nail down the structure almost to the last atom. The journal Nature Structural & Molecular Biologypublished the finding Sunday.
  • Mechanics are the formal rules of the game. These rules define how the game is prepared, what actions the players can take, the victory conditions, the rule enforcement mechanisms, etc.Dynamics describe how the rules act in motion, responding to player input and working in concert with other rules. In programming terms, the “run-time” behaviour of the game.Aesthetics describe the player’s experience of the game; their enjoyment, frustration, discovery, fellowship, etc. In simple terms, what makes the game fun?Source of images: http://home.comcast.net/~jpittman2/pacman/pacmandossier.htmlSearch for scavenger game mechanics play deck”Techcruch:“SCVNGR's Secret Game Mechanics Playdeck”Foursquare is the posterchild for this.
  • http://www.lostgarden.com/2006/10/what-are-game-mechanics.htmlWhat we are talking about here are GAME MECHANICS.
  • Examples of Games and Services using countdown clock game mechanic.
  • Flawed “pop behaviorism” == games as Skinner boxes that doll out rewarding points like sugar pellets every time we hit the right lever (usually comparing loot drops in »World of Warcraft« with reinforcement schedules). But if that reasoning would be correct, ... ProgressWArs
  • Options: fuel an increasing exodus into the virtual world, or try to keep people from escaping into games.
  • So how do we make reality better – or use game mechanics to improve lives – ad we will not do it simply by giving people badges and rewards. The tools are good, but the context and manner in which they are applied is flawed.
  • Jane McGonical, REALITY IS BROKEN (2011)Gamer on the verge of an EPIC WIN.
  • A Framework for Making Game Mechanics Work in Healthcare
  • Engaging Experience
  • Purposeful Progression
  • Incentivized interactions
  • Challenges & Catharsis
  • Miyagi the user!

Transcript

  • 1. Fabio
    Gratton
    Ignite Health
  • 2. I love you PechaKucha!
    You cheating bastard!
    ePatient Connections | Philadelphia, PA | Sept 21, 2011
  • 3. 1. “GAMIFICATION”| 2. MECHANICS | 3. FRAMEWORK
  • 4. Blast cancer and learn
    Breathe easier w/Cystic Fibrosis
    Shred diabetes
    Fight iron overload
  • 5.
  • 6. HealthSeeker
    Nike+ FitBit
    Zamzee
    HealthMonth
  • 7. A pedal-powered vending machine?
    Why didn’t I think of that?!?!
    ActivateDrinks.com
    Because you’re too busy with your stupid video games, moron!
  • 8. Puzzle-loving Gamers Solve One of Science’s Biggest Riddles in 10 Days!
    Fold.it
    Competitive social interaction is a strong driving force.
  • 9. Gamification.org
    Blissful
    Productivity
    Achievements
    Behavioral
    Momentum
    Bonuses
    Appointment
    Dynamics
    Cascading
    Information Theory
    Combos
    Community
    Collaboration
    Countdown
    Discovery
    Epic Meaning
    Free Lunch
    Infinite
    Gameplay
    Levels
    Loss Aversion
    Lottery
    Ownership
    Points
    Gamification.org
    Progression
    Quest
    Reward
    Schedules
    Status
    Urgent
    Optimism
    Virality
  • 10. Game Mechanics
    Gamification
    Rule-based systems that facilitate, motivate, and encourage users to explore and learn the properties of their possibility space through the use of feedback mechanisms.
    The application of game mechanics and game-thinking in non-game environments to increase fun and engagement.
    Source: Gamification.org Wiki
  • 11. Countdown Dynamics
  • 12. ProgressWars.com
    The ultimate game of being better than all your friends at filling progress bars
  • 13. “Reality doesn’t motivate us effectively. Reality isn’t engineered to maximize our potential. Reality wasn’t designed from the bottom up to make us happy.
    Reality, compared to games, is broken.”
    Jane McGonical, author of REALITY IS BROKEN (2011), speaks at TED 3/11
  • 14. Reality: Worst Game Ever
  • 15. Player on the verge of an EPIC WIN
  • 16. Introducing…
    a health gaming model
    Experience | Purpose| Incentive | Catharsis
  • 17. experience
    Create an experience set in a engaging environment
  • 18. purpose
    Ensure players progress with w/plan & purpose
  • 19. incentive
    integrate incentives to drive increased involvement & interaction
  • 20. catharsis
    Deliver cathartic moments on a continuous course of escalating challenges
  • 21. It will thank you later
    Let’s Myagithe world
    @SKYPEN | IGNITE HEALTH | THANK YOU!