ePatCon11: Bottles - How Social Media Can Help Connect Providers to e-Patients

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ePatCon11: Bottles - How Social Media Can Help Connect Providers to e-Patients

  1. 2. KENT BOTTLES, M.D.
  2. 3. How Doctors Connect Kent Bottles, MD CMO CareCoach.com; Senior Fellow Thomas Jefferson University School of Population Health www.kentbottlesmd.com e-Patients Connections 2011 Philadelphia, Pennyslvania
  3. 4. What Leaders Do <ul><li>Establish a vision that can inspire others </li></ul><ul><ul><li>Environmental assessment of opportunities, risks, challenges </li></ul></ul><ul><li>Translate the vision into strategies & tactics </li></ul><ul><li>Make the assignments to the right people </li></ul><ul><li>Hold the assigned people accountable </li></ul>
  4. 5. Doctor Only Social Media Sites <ul><li>Sermo </li></ul><ul><li>Ozmosis </li></ul><ul><li>SocialMD </li></ul><ul><li>DoctorNetworking </li></ul><ul><li>DoctorsHangOut </li></ul><ul><li>MomMD </li></ul><ul><li>DoctorsLounge </li></ul><ul><li>DocGreet </li></ul>
  5. 6. Ted Eytan http://www.tedeytan.com/2011/03/18/7864 <ul><li>Sermo poll: Social Media will be integral part of my work as physician in 5 years </li></ul><ul><li>Maybe 49% </li></ul><ul><li>Not at all 35% </li></ul><ul><li>Definitely 12% </li></ul><ul><li>100% certainty 3% </li></ul>
  6. 7. Ted Eytan http://www.tedeytan.com/2011/03/18/7864 <ul><li>Anonymous </li></ul><ul><li>Stretched to the limit by “junk work” </li></ul><ul><li>Organized medicine vs. independent physicians </li></ul>
  7. 8. Ted Eytan http://www.tedeytan.com/2011/03/18/7864 <ul><li>NO; NO; NO; NO> These are the answers to your 4 questions. “”To ensure that patients and their families have an active role in their own health care”&quot;>> they need to make an appointment; and keep it!!” </li></ul>
  8. 9. Ted Eytan http://www.tedeytan.com/2011/03/18/7864 <ul><li>NO; NO; NO; NO> These are the answers to your 4 questions. “”To ensure that patients and their families have an active role in their own health care”&quot;>> they need to make an appointment; and keep it!!” </li></ul>
  9. 10. Ted Eytan http://www.tedeytan.com/2011/03/18/7864 <ul><li>Use FB for what? Telling pt they should take their meds and eat right and …… aim properly so that they dont piss on the rim???1) I am not their nanny.2) I am already sick and tired of patients not taking responsibility3) Pt dont care </li></ul>
  10. 11. Bryan Vartabedian 33charts.com/2010/03/engaging-physicians-in-the-social-space.html <ul><li>I’m not on Sermo </li></ul><ul><li>We’re not talking about pills </li></ul><ul><li>Remember the Law of the Few </li></ul><ul><li>Look at Scott Monty </li></ul><ul><li>90% of social media is just showing up </li></ul>
  11. 12. Kent Bottles www.kevinmd.com/blog/2011/05/twitter-changed-life-physician-executive-consultant.html <ul><li>Grand Junction Example </li></ul><ul><li>Long Branch Example </li></ul><ul><li>Leadership presentation at pharma retreat </li></ul>
  12. 13. How Social Media Can Help Connect Providers to e-Patients <ul><li>This could be the wrong question </li></ul><ul><li>Experts on tap, not on top (The Citizen Solution By Harrry C. Boyte, 2008) </li></ul><ul><li>Recent research has established that physicians are people (homo sapiens) </li></ul>
  13. 14. Trends to Watch <ul><li>Epidermal Electronics: Constant medical monitoring anywhere </li></ul><ul><li>VA study of COPD, CHF patients cost of $1600/yr; $13,121/yr home care without; $77,745/yr nursing home care </li></ul><ul><li>NFL team will have players wear tattoo </li></ul><ul><li>mc10, Corventis, University of Illinois, West Wireless Health Institute, Continua Health Alliance </li></ul>
  14. 15. Trends to Watch <ul><li>Captology (BJ Fogg, Persuasive Technology, 2003) </li></ul><ul><li>Simulated environments for cybertherapy </li></ul><ul><li>Social anxiety, alcoholism, gambling addiction (Benedict Carey, NY Times, November 22, 2010) </li></ul><ul><li>Pet Rocks, Karen, Paro (Joseph Kvedar) </li></ul>
  15. 16. Trends to Watch <ul><li>Gamification: why are video games so much more absorbing than work or school? </li></ul><ul><li>Flow </li></ul><ul><li>Hard Fun </li></ul><ul><li>Feedback and encouragement </li></ul><ul><li>Failed becomes have not yet succeeded </li></ul><ul><li>Fiero </li></ul>
  16. 17. Trends to Watch <ul><li>Gamification: why are video games so much more absorbing than work or school? </li></ul><ul><li>Jane McGonigal, Reality Is Broken, 2011 </li></ul><ul><li>Tom Chatfield, Fun Incorporated, 2010 </li></ul><ul><li>Keas, First Aid Corp </li></ul>
  17. 18. Trends to Watch <ul><li>Quantified Self Movement </li></ul><ul><li>http://quantifiedself.com/ </li></ul><ul><li>CareCoach.com </li></ul><ul><li>Cell Phone Apps </li></ul>
  18. 19. What Leaders Do <ul><li>Establish a vision that can inspire others </li></ul><ul><ul><li>Environmental assessment of opportunities, risks, challenges </li></ul></ul><ul><li>Translate the vision into strategies & tactics </li></ul><ul><li>Make the assignments to the right people </li></ul><ul><li>Hold the assigned people accountable </li></ul>

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