• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
ePatCon11: Bottles - How Social Media Can Help Connect Providers to e-Patients
 

ePatCon11: Bottles - How Social Media Can Help Connect Providers to e-Patients

on

  • 758 views

 

Statistics

Views

Total Views
758
Views on SlideShare
698
Embed Views
60

Actions

Likes
1
Downloads
0
Comments
0

2 Embeds 60

http://polishpharma.com 30
http://www.polishpharma.com 30

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

ePatCon11: Bottles - How Social Media Can Help Connect Providers to e-Patients ePatCon11: Bottles - How Social Media Can Help Connect Providers to e-Patients Presentation Transcript

  •  
  • KENT BOTTLES, M.D.
  • How Doctors Connect Kent Bottles, MD CMO CareCoach.com; Senior Fellow Thomas Jefferson University School of Population Health www.kentbottlesmd.com e-Patients Connections 2011 Philadelphia, Pennyslvania
  • What Leaders Do
    • Establish a vision that can inspire others
      • Environmental assessment of opportunities, risks, challenges
    • Translate the vision into strategies & tactics
    • Make the assignments to the right people
    • Hold the assigned people accountable
  • Doctor Only Social Media Sites
    • Sermo
    • Ozmosis
    • SocialMD
    • DoctorNetworking
    • DoctorsHangOut
    • MomMD
    • DoctorsLounge
    • DocGreet
  • Ted Eytan http://www.tedeytan.com/2011/03/18/7864
    • Sermo poll: Social Media will be integral part of my work as physician in 5 years
    • Maybe 49%
    • Not at all 35%
    • Definitely 12%
    • 100% certainty 3%
  • Ted Eytan http://www.tedeytan.com/2011/03/18/7864
    • Anonymous
    • Stretched to the limit by “junk work”
    • Organized medicine vs. independent physicians
  • Ted Eytan http://www.tedeytan.com/2011/03/18/7864
    • NO; NO; NO; NO> These are the answers to your 4 questions. “”To ensure that patients and their families have an active role in their own health care”">> they need to make an appointment; and keep it!!”
  • Ted Eytan http://www.tedeytan.com/2011/03/18/7864
    • NO; NO; NO; NO> These are the answers to your 4 questions. “”To ensure that patients and their families have an active role in their own health care”">> they need to make an appointment; and keep it!!”
  • Ted Eytan http://www.tedeytan.com/2011/03/18/7864
    • Use FB for what? Telling pt they should take their meds and eat right and …… aim properly so that they dont piss on the rim???1) I am not their nanny.2) I am already sick and tired of patients not taking responsibility3) Pt dont care
  • Bryan Vartabedian 33charts.com/2010/03/engaging-physicians-in-the-social-space.html
    • I’m not on Sermo
    • We’re not talking about pills
    • Remember the Law of the Few
    • Look at Scott Monty
    • 90% of social media is just showing up
  • Kent Bottles www.kevinmd.com/blog/2011/05/twitter-changed-life-physician-executive-consultant.html
    • Grand Junction Example
    • Long Branch Example
    • Leadership presentation at pharma retreat
  • How Social Media Can Help Connect Providers to e-Patients
    • This could be the wrong question
    • Experts on tap, not on top (The Citizen Solution By Harrry C. Boyte, 2008)
    • Recent research has established that physicians are people (homo sapiens)
  • Trends to Watch
    • Epidermal Electronics: Constant medical monitoring anywhere
    • VA study of COPD, CHF patients cost of $1600/yr; $13,121/yr home care without; $77,745/yr nursing home care
    • NFL team will have players wear tattoo
    • mc10, Corventis, University of Illinois, West Wireless Health Institute, Continua Health Alliance
  • Trends to Watch
    • Captology (BJ Fogg, Persuasive Technology, 2003)
    • Simulated environments for cybertherapy
    • Social anxiety, alcoholism, gambling addiction (Benedict Carey, NY Times, November 22, 2010)
    • Pet Rocks, Karen, Paro (Joseph Kvedar)
  • Trends to Watch
    • Gamification: why are video games so much more absorbing than work or school?
    • Flow
    • Hard Fun
    • Feedback and encouragement
    • Failed becomes have not yet succeeded
    • Fiero
  • Trends to Watch
    • Gamification: why are video games so much more absorbing than work or school?
    • Jane McGonigal, Reality Is Broken, 2011
    • Tom Chatfield, Fun Incorporated, 2010
    • Keas, First Aid Corp
  • Trends to Watch
    • Quantified Self Movement
    • http://quantifiedself.com/
    • CareCoach.com
    • Cell Phone Apps
  • What Leaders Do
    • Establish a vision that can inspire others
      • Environmental assessment of opportunities, risks, challenges
    • Translate the vision into strategies & tactics
    • Make the assignments to the right people
    • Hold the assigned people accountable