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Case Study: The Power of Patient Ambassadors and Activists
Case Study: The Power of Patient Ambassadors and Activists
Case Study: The Power of Patient Ambassadors and Activists
Case Study: The Power of Patient Ambassadors and Activists
Case Study: The Power of Patient Ambassadors and Activists
Case Study: The Power of Patient Ambassadors and Activists
Case Study: The Power of Patient Ambassadors and Activists
Case Study: The Power of Patient Ambassadors and Activists
Case Study: The Power of Patient Ambassadors and Activists
Case Study: The Power of Patient Ambassadors and Activists
Case Study: The Power of Patient Ambassadors and Activists
Case Study: The Power of Patient Ambassadors and Activists
Case Study: The Power of Patient Ambassadors and Activists
Case Study: The Power of Patient Ambassadors and Activists
Case Study: The Power of Patient Ambassadors and Activists
Case Study: The Power of Patient Ambassadors and Activists
Case Study: The Power of Patient Ambassadors and Activists
Case Study: The Power of Patient Ambassadors and Activists
Case Study: The Power of Patient Ambassadors and Activists
Case Study: The Power of Patient Ambassadors and Activists
Case Study: The Power of Patient Ambassadors and Activists
Case Study: The Power of Patient Ambassadors and Activists
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Case Study: The Power of Patient Ambassadors and Activists

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  • 1. Case Study: The Power of Patient Ambassadors and Activists September 29, 2010 Jack Barrette, CEO Andy Levitt, Founder & CEO
  • 2. Health Activists Are The New Opinion Leaders Social Media Creators & Editors are Health Activists On average, they create content for an audience of 15,000+ every month* *Source: WEGO Health Activist Benchmark Survey 2008 - 2010 Jakob Nielsen, Participation Inequality, 2006
  • 3. Health Activist: Kerri Sparling Six Until Me Diabetes Health Activist Influence 2
  • 4. Pharma Social Media Activist: Shwen Gwee
  • 5. Carolyn Mahoney, XIAFLEX Marketing Auxilium Pharmaceuticals Dr. Tim Kingsbury Dupuytren’s Contracture Patient
  • 6. Dupuytren’s Contracture
  • 7. Brand Objectives Enroll Engage Empower
  • 8. Market Research Insights Desire To Improved Connect Hand Function Want others to feel See this as a less alienated symbol of and more confident their health
  • 9. Market Research Insights Desire To Improved Connect Hand Function Want others to feel See this as a less alienated symbol of and more confident their health “ think its an excellent idea. If people I can become aware you'd feel more normal. You wouldn't have to explain about it, more people could relate.”
  • 10. Empowered Ambassadors
  • 11. Permission-based Non-paid, non-contracted
  • 12. Empowered Patients & Ambassadors "Hi Charlie, I live in Dallas, TX. Could you please tell me where I could get more information on where the injection treatment is available?"
  • 13. A Patient Perspective
  • 14. What’s Next?
  • 15. Open Discussion

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