Are You Marketing with Meaning - Pecha Kucha

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  • Ephesus, world’s first “Advertisement” from around the year 0. Is said to be an advertisement for a brothel and pointing the way. And I always thought banking was the oldest profession.
  • Ad-Air...company placing these ads outside of airports.
  • 66% of DVR owners skip all or almost all commercials150 million phone numbers were signed up in less than 3 months (76% of Americans)8.8 million daily users of AdBlock plus
  • 10 million site visits from tool in 3q08 alone$150MM in revenue by year 2
  • $30 for 4 pack of glasses$13 for a 7oz pack (minimum 3)
  • 30% of users come back more than once a weekGrew profit 8% in its first full quarter
  • http://www.harrisinteractive.com/harris_poll/index.asp?PID=979INDUSTRIES THAT ARE GENERALLY HONEST AND TRUSTWORTHYBanks-31%Pharma -10%Oil-4%Banks remain high despite the near collapse of the banking system

Transcript

  • 1. Are you Marketing with Meaning?
    Or are you Lenny?
  • 2. We’ve been at this game for years...
    2
  • 3. We’ll still put an ad anywhere...
    3
  • 4. ...and our customers can’t escape...
    4
  • 5. ...or can they?
    5
    66
    150
    8.8
  • 6. We don’t even like our marketing
    6
  • 7. It’s time for us to evolve...
    7
  • 8. 8
    ...because tomorrow isn’t guaranteed
  • 9. The past and the future
    9
  • 10. Marketing that people choose to engage with
    Marketing that itself improves people’s lives
  • 11. Solution
    11
    10
    150
  • 12. Connection
    12
    13
    30
  • 13. Achievement
    13
    8
    30
  • 14. Pharma’s advertising history...
    14
  • 15. ...isn’t doing much for public trust
    15
    4
    31
    10
    The Harris Poll®, Oct. 08
  • 16. But some companies are changing that...
    16
  • 17. ...and Marketing with Meaning today
    17
  • 18. Nothing is more meaningful than our products...
    18
    ...but what if our marketingwas equally meaningful?
  • 19. The test...
    Will people choose to engage with my marketing?
    Does this marketing add value to people’s lives?
    Is this work meaningful...to me?
    19
  • 20. MarketingWithMeaning.com
    The Finale
    20
    Jonathan Richman
    @jonmrich
    Text HEALTHCARE to 50500