'50 '60 '70 '80 '90 ?
<ul><li>First Italian Fashion Show  </li></ul><ul><li>Florence, February 12, 1951 </li></ul>'50s
Immediate success with  American buyers and journalists
The purpose of this evening is to give importance to our Fashion. The ladies are kindly requested to wear dresses of pure ...
<ul><li>shoes designed like  </li></ul><ul><li>architecture </li></ul>
the &quot;Kimo&quot; sandal &quot;Kimo&quot;,  the sandal with the sock
the wedge heel
...and the cage heel
The invisible sandal
<ul><li>the woman who shaped fashion  </li></ul><ul><li>as we know it today </li></ul>
the connection with Surrealist movement  
Salvator Dalì and the Lobster Dress The Lobster story
 
<ul><li>the Shoe Hat </li></ul>
<ul><li>change of social roles and status </li></ul><ul><li>mini skirt   </li></ul>'60s
The birth  of  Prèt a Porter
<ul><li>Hollywood influenced by  Made in Italy </li></ul>
total look and life-style
<ul><li>Made in Italy </li></ul><ul><li>Ferrè, Versace, Armani </li></ul>'70s
<ul><li>The overthrow of the  </li></ul><ul><li>TRICKLE DOWN THEORY </li></ul><ul><li>fashion from the street to the catwa...
<ul><li>New dyeing technology </li></ul><ul><li>Brand identity: </li></ul><ul><li>United Colors Of Benetton </li></ul>
provocation
social issues
<ul><li>Milan as the new fashion capitals </li></ul><ul><li>Top models </li></ul><ul><li>Licensing </li></ul>'80s
Armani start from La Rinascente destructured  jacket
Armani jackets in the time
'90s-today
Regionality
Dolce&Gabbana <ul><li>Inspired from  </li></ul><ul><li>Italian cult movie,  </li></ul><ul><li>and folklore </li></ul>
Sicilian style
Fashion Sites
FLORENCE <ul><li>Pitti Immagine </li></ul><ul><li>&quot;Galleria del costume&quot; Palazzo Pitti </li></ul><ul><li>Salvato...
Via de' Tornabuoni
ROME
Via Condotti
MILAN <ul><li>Milano Fashion week </li></ul><ul><li>Milano Unica </li></ul><ul><li>Salone del Mobile  </li></ul><ul><li>(d...
via Montenapoleone fashion dinstrict
Galleria Vittorio Emanuele
 
 
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  • Strong tradition in production of luxury goods , hats , shoes, jewelry and rich fabrics absence of a unified Italian fashion center to compete in the mid-century global market. Duality between France haute couture and American casual fashion 
  • 3rd edition
  • Shoe maker emigrated to Hollywood where he find his succes shoes designed like art object anatomy study Ferragamo with Audrey Hepburn
  • during the first Italian fashion show in florence ferragamo launched &amp;quot;kimo&amp;quot;, a sandal with an interchangeable ankle-sock
  • the woman who shaped fashion as we know it today Clothes for sporty woman Armenian sweater and the first succes. Themes collections rivalry with Coco Chanel
  • she starting using the zip for woman dress she invented clothes chain and the ready made clothes women finally could express their personality through their dress
  • change of social role and status the first models, Twiggy change of shilouette mini skirt from Mary Quant
  • The birth of Prèt à porter the broke whit French fashion ready to wear fashion confortable fashion
  • Hollywood influenced by made in Italy italian car, movies, actress, cartoons Gina Lollobrigida Gucci, Pucci and Cassini
  • Brand identity new dyeing tecnology
  • Milan licensing and eyeglasses
  • start from La Rinascente 1974 first men collection destructured jacket
  • The main Italian fashion cities are today Florence Rome  Milano
  • Italianfashion2 110620142911-phpapp01 2

    1. 2. '50 '60 '70 '80 '90 ?
    2. 3. <ul><li>First Italian Fashion Show  </li></ul><ul><li>Florence, February 12, 1951 </li></ul>'50s
    3. 4. Immediate success with  American buyers and journalists
    4. 5. The purpose of this evening is to give importance to our Fashion. The ladies are kindly requested to wear dresses of pure Italian inspiration&quot;.
    5. 6. <ul><li>shoes designed like  </li></ul><ul><li>architecture </li></ul>
    6. 7. the &quot;Kimo&quot; sandal &quot;Kimo&quot;,  the sandal with the sock
    7. 8. the wedge heel
    8. 9. ...and the cage heel
    9. 10. The invisible sandal
    10. 11. <ul><li>the woman who shaped fashion  </li></ul><ul><li>as we know it today </li></ul>
    11. 12. the connection with Surrealist movement  
    12. 13. Salvator Dalì and the Lobster Dress The Lobster story
    13. 15. <ul><li>the Shoe Hat </li></ul>
    14. 16. <ul><li>change of social roles and status </li></ul><ul><li>mini skirt   </li></ul>'60s
    15. 17. The birth  of  Prèt a Porter
    16. 18. <ul><li>Hollywood influenced by Made in Italy </li></ul>
    17. 19. total look and life-style
    18. 20. <ul><li>Made in Italy </li></ul><ul><li>Ferrè, Versace, Armani </li></ul>'70s
    19. 21. <ul><li>The overthrow of the  </li></ul><ul><li>TRICKLE DOWN THEORY </li></ul><ul><li>fashion from the street to the catwalk </li></ul>
    20. 22. <ul><li>New dyeing technology </li></ul><ul><li>Brand identity: </li></ul><ul><li>United Colors Of Benetton </li></ul>
    21. 23. provocation
    22. 24. social issues
    23. 25. <ul><li>Milan as the new fashion capitals </li></ul><ul><li>Top models </li></ul><ul><li>Licensing </li></ul>'80s
    24. 26. Armani start from La Rinascente destructured  jacket
    25. 27. Armani jackets in the time
    26. 28. '90s-today
    27. 29. Regionality
    28. 30. Dolce&Gabbana <ul><li>Inspired from  </li></ul><ul><li>Italian cult movie,  </li></ul><ul><li>and folklore </li></ul>
    29. 31. Sicilian style
    30. 32. Fashion Sites
    31. 33. FLORENCE <ul><li>Pitti Immagine </li></ul><ul><li>&quot;Galleria del costume&quot; Palazzo Pitti </li></ul><ul><li>Salvatore Ferragamo museum </li></ul>
    32. 34. Via de' Tornabuoni
    33. 35. ROME
    34. 36. Via Condotti
    35. 37. MILAN <ul><li>Milano Fashion week </li></ul><ul><li>Milano Unica </li></ul><ul><li>Salone del Mobile  </li></ul><ul><li>(design week) </li></ul>
    36. 38. via Montenapoleone fashion dinstrict
    37. 39. Galleria Vittorio Emanuele

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