Colin Cento    Kate LombardiBen Santiago   Kristy Haefelin
Enzo Ferrari and Luigi ChinettiRacecar driver for Alpha Romeo in1930sFounded Ferrari with Luigi Chinetti in1946Enzo was th...
The Quintessential Ferrari – 275Introduced in 1964First road car to be suitable for racingBirth of the Grand Tourismo (GT)...
One of the Greatest Cars Ever MadeFerrari F40               40th Anniversary Ferrari   (1987-1992)Enzo Ferrari’s last car ...
Management of Service/ManufacturingMaranello, Italy4,700 cars built per yearLarge proportion built in houseMachine/Casting...
The Ferrari Culture: Quality Is KeyEnvironmental Culture Exotic Italian factory   Trees and exotic scenery   Models everyw...
Ferrari’s EthicsPrecision             Quality            ExclusivityTrue Enthusiast      Racing Heritage   Giving Back
Ferrari World           Where Passion and Soul Come To LifeLocated In Abu Dhabi, UAE           Formula RossaLargest Indoor...
Ferrari.comEasy to navigate        Member login for exclusivityLatest News              Menu is clear and simple
The Current Ferraris   599                          612California                458 Italia
Ferrari 458 Italia: Calling All Challengers Introduced in 2009 Current benchmark of its class Only rear engine Ferrari cur...
Books Used For ResearchFerrari: The Road From Maranello    Denis Adler    (Foreword by) Luigi Chinetti, Jr.Ferrari: The Ma...
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Ferrari Management - Branded.

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As a team we were asked to research and discover the business of Ferrari. This is shared for the branding aspect of the powerpoint presentation. Fall 2009.

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Ferrari Management - Branded.

  1. 1. Colin Cento Kate LombardiBen Santiago Kristy Haefelin
  2. 2. Enzo Ferrari and Luigi ChinettiRacecar driver for Alpha Romeo in1930sFounded Ferrari with Luigi Chinetti in1946Enzo was the soul and Luigi was thebrains behind the businessEurope was recovering from WWII soFerrari focused on the United States1948 – First production Ferrari166MBarchetta
  3. 3. The Quintessential Ferrari – 275Introduced in 1964First road car to be suitable for racingBirth of the Grand Tourismo (GT) ClassHelped build Ferrari’s reputationGTO vs GTBPininfarina
  4. 4. One of the Greatest Cars Ever MadeFerrari F40 40th Anniversary Ferrari (1987-1992)Enzo Ferrari’s last car MSRP: $250,000Twin Turbo V8 First Production Car Capable of 200 mph
  5. 5. Management of Service/ManufacturingMaranello, Italy4,700 cars built per yearLarge proportion built in houseMachine/Casting Shop3,000 workers One person per engineWorking environment Linking creativity to qualityMany facilitiesVisionary planning
  6. 6. The Ferrari Culture: Quality Is KeyEnvironmental Culture Exotic Italian factory Trees and exotic scenery Models everywhere Building for every departmentOrganizational CultureStrict working hours for precision Keeps owners involved with racing events
  7. 7. Ferrari’s EthicsPrecision Quality ExclusivityTrue Enthusiast Racing Heritage Giving Back
  8. 8. Ferrari World Where Passion and Soul Come To LifeLocated In Abu Dhabi, UAE Formula RossaLargest Indoor Structure Realistic Ferrari ExperienceLatest Theme Park Technology Opened in 2010
  9. 9. Ferrari.comEasy to navigate Member login for exclusivityLatest News Menu is clear and simple
  10. 10. The Current Ferraris 599 612California 458 Italia
  11. 11. Ferrari 458 Italia: Calling All Challengers Introduced in 2009 Current benchmark of its class Only rear engine Ferrari currently made MSRP: $230,000
  12. 12. Books Used For ResearchFerrari: The Road From Maranello Denis Adler (Foreword by) Luigi Chinetti, Jr.Ferrari: The Man, The Machines Stan GraysonEnzo Ferrari 50 Years of MotoringPieroCasucciEnzo Ferrari: The Man, The Cars, The Races Brock Yates
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