Ferrari Management - Branded.
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Ferrari Management - Branded.

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As a team we were asked to research and discover the business of Ferrari. This is shared for the branding aspect of the powerpoint presentation. Fall 2009.

As a team we were asked to research and discover the business of Ferrari. This is shared for the branding aspect of the powerpoint presentation. Fall 2009.

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  • 1. Colin Cento Kate LombardiBen Santiago Kristy Haefelin
  • 2. Enzo Ferrari and Luigi ChinettiRacecar driver for Alpha Romeo in1930sFounded Ferrari with Luigi Chinetti in1946Enzo was the soul and Luigi was thebrains behind the businessEurope was recovering from WWII soFerrari focused on the United States1948 – First production Ferrari166MBarchetta
  • 3. The Quintessential Ferrari – 275Introduced in 1964First road car to be suitable for racingBirth of the Grand Tourismo (GT) ClassHelped build Ferrari’s reputationGTO vs GTBPininfarina
  • 4. One of the Greatest Cars Ever MadeFerrari F40 40th Anniversary Ferrari (1987-1992)Enzo Ferrari’s last car MSRP: $250,000Twin Turbo V8 First Production Car Capable of 200 mph
  • 5. Management of Service/ManufacturingMaranello, Italy4,700 cars built per yearLarge proportion built in houseMachine/Casting Shop3,000 workers One person per engineWorking environment Linking creativity to qualityMany facilitiesVisionary planning
  • 6. The Ferrari Culture: Quality Is KeyEnvironmental Culture Exotic Italian factory Trees and exotic scenery Models everywhere Building for every departmentOrganizational CultureStrict working hours for precision Keeps owners involved with racing events
  • 7. Ferrari’s EthicsPrecision Quality ExclusivityTrue Enthusiast Racing Heritage Giving Back
  • 8. Ferrari World Where Passion and Soul Come To LifeLocated In Abu Dhabi, UAE Formula RossaLargest Indoor Structure Realistic Ferrari ExperienceLatest Theme Park Technology Opened in 2010
  • 9. Ferrari.comEasy to navigate Member login for exclusivityLatest News Menu is clear and simple
  • 10. The Current Ferraris 599 612California 458 Italia
  • 11. Ferrari 458 Italia: Calling All Challengers Introduced in 2009 Current benchmark of its class Only rear engine Ferrari currently made MSRP: $230,000
  • 12. Books Used For ResearchFerrari: The Road From Maranello Denis Adler (Foreword by) Luigi Chinetti, Jr.Ferrari: The Man, The Machines Stan GraysonEnzo Ferrari 50 Years of MotoringPieroCasucciEnzo Ferrari: The Man, The Cars, The Races Brock Yates