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Tech Talk: Social Media 101, Museum Association of Arizona, May 3, 2013
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Tech Talk: Social Media 101, Museum Association of Arizona, May 3, 2013

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Presentation given at the Annual Meeting of MAA, 2013. The mission was to introduce participants to social media and using social media in a museum context.

Presentation given at the Annual Meeting of MAA, 2013. The mission was to introduce participants to social media and using social media in a museum context.

Published in Technology , Business
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  • Audience participation... RAISE HANDS
  • 150 institution, googling you, websites, go to platforms searched you out. 67% 30%
  • Why so many? different uses, users and strengths, lets explore!
  • Marilyn to do
  • Marilyn to do
  • Marilyn to do
  • 25-54 top age demos, tues wed and fri heavy use average 30 min. jobstack .com
  • links/ hash tag topics
  • links to blogs or other activities/ platforms
  • Marilyn to do
  • Marily to do
  • Marilyn to do
  • Marily to do
  • Kristy to do ** the social skinny, 2012 social media review*** 1 hr of footage uploaded every second Visitor collaborations In Gallery-Loops, audience uploads
  • plan 5 min, cut off if necessary. Questions about Platforms
  • worksheets to be available.
  • work book link, DMP (Tate?) Plans help guide content managers and other museum representatives when operating on social media platforms
  • optimize and ROI, use your vocab workflow and decision making (social media examiner)
  • Are you thinking its all too much? Here's where to start: 1. Pick a platform 2. Set aside social media time, 1 hr daily 3. Generate topic schedule 4. Post (content generation) 5. Continue the dialog 6. Schedule for future http://www.mediabistro.com/alltwitter/social-media-rules_b27799
  • what is engagement? define for audience
  • possible handout on basic evaluation

Transcript

  • 1. Tech Talk: Social Media 101 Museum Associations of Arizona Annual Meeting, May 3, 2013 Kristy Van Hoven Marilyn Sklar Annie Larkin Nik Honeysett
  • 2. Social Media is... Social Engaging Transparent Motivating Above all its a Conversation http://youthinfotechindore.blogspot.ca/
  • 3. Goals for today... * Understand platforms * Find a “voice" * Develop engagement and audiences * Understand applications, planning & measuring for success
  • 4. Are you connected? Social Media abounds in today's society. What platforms do you stay connected on? Facebook Twitter Google+ Flickr YouTube Pinterest http://www.dvrgmagazine.com/2013/03/social-media- interaction-to-connect-or.html
  • 5. Other platforms Some others that may be useful to museums HistoryPin Foursquare Collective Access Yelp Instagram TripAdvisor Picasa Vine (app) LinkedIn Tumblr ArtBabble Skype
  • 6. Are you really connected?
  • 7. What's the difference? www.socialchurn.com Each media platform allows for you to connect with your visitors. But why so many?
  • 8. Facebook (1 billion users) A versatile platform that enables posting text, images, and video. * Collections * Fundraising * Education * Behind the Scenes * Advertise
  • 9. Facebook
  • 10. Google+ 343 million active users Source: ExpandedRamblings.com Similar to Facebook Google Hangout - Live More exposure for museums Circles - Communicate with different audience Demographic - Majority men
  • 11. Google+ Marketing Membership Education Collections Advocacy Crowdsourcing Create your own way
  • 12. Google+
  • 13. Twitter (500 million users ) Quick Text Platform * Announcements & Advertise link to platforms/blogs conversation/ tweet-ups -- go live * Education
  • 14. Twitter
  • 15. Twitter http://romkids.tumblr.com/post/49105760533/python-out-on-the-floor-of-romtoronto-im-really
  • 16. Pinterest Visual platform Collections - Development - Exhibits - Educational Programs - Projects/How To Marketing - Branding - Marketing Research - Discover Trends Engage - Collaborative Boards - Ask Questions
  • 17. Pinterest
  • 18. Pinterest
  • 19. Flickr 87 Million Users S ource: ExpandedRamblings.com Collections Online exhibition Audience Engagement Crowdsourcing Education
  • 20. Flickr
  • 21. Flickr
  • 22. Flickr
  • 23. YouTube (4 Billion views) Video Platform Collections- Behind the Scenes & How tos Education- Presentations & Curriculum User Generated content Evaluate "hits" and comments
  • 24. YouTube
  • 25. YouTube
  • 26. Questions??
  • 27. How do you choose? Questions to ask when deciding what platforms to launch. Find the platform that aligns with... * Who is my audience? stakeholders? * What is my time allocation? * What is my goal? mission? vision? * What and When will I post? * How do I define success?
  • 28. Who's in charge? Thoughts when considering a social media staff member... * Communication background * Collection comprehension * Mission and Vision comprehension * Time commitment/availability NO INTERNS, needs to be a professional voice
  • 29. Social Media Plans Things to keep in mind * Who posts? fields questions? fields concerns? * What is the content? Are there stakeholders? (donors, curators, volunteers, visitors) * Address current and future needs * Create a line item in budget (time and equipment)
  • 30. Social Media Policies DO double-check grammar &"voice" DO use popular Hashtags DO participate in & with your social media community DON’T plagiarize DON’T offend anyone or post negative comments DON’T post if in doubt http://davidhallsocialmedia.com/2011/04/26
  • 31. Surviving the Trenches Where to start... 1. Pick a platform 2. Set aside time 3. Topic schedule 4. Post (generate content) 5. Continue the dialog 6. Schedule for future
  • 32. Building Engagement Helpful tips in building engagement... * Regular postings * Visuals (photos, videos, etc) * Research prior to posting * Know audience, * Respond to/acknowledge audience * Create partnerships
  • 33. Evaluating Engagement what is engagement? what is success? * Statistics/metrics/measurables * Online and Onsite Visitorship * Generated income & collection
  • 34. Promoting Engagement Where to? * EVERYWHERE * press releases/ promotional materials * program materials * other platforms How to? * Encourage participation * Respond to visitor needs
  • 35. What's next? * Continue to post * Evaluate successes and failures * Adjust style and content * Explore other platforms * Have FUN
  • 36. Resources Ask your staff, utilize hidden in-house talents Social Media 101 Facebook group Google Google Google... Museums 2.0
  • 37. Questions and Contact Us Facebook Group: MAA Social Media 101 Kristy Van Hoven kvanhoven@gmail.com Annie Larkin annie@bisbeemuseum.org Marilyn Sklar mjossklar@gmail.com