Bauerhaus+ kmc alpaca conference 2
Upcoming SlideShare
Loading in...5
×
 

Bauerhaus+ kmc alpaca conference 2

on

  • 144 views

 

Statistics

Views

Total Views
144
Views on SlideShare
144
Embed Views
0

Actions

Likes
0
Downloads
2
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • WELCOME <br />
  • A little about me: <br /> I grew up around entrepreneurs with a love for owning their own businesses. <br />
  • From working on these giant corporations, I realized that small businesses really needed help with branding <br /> Branding seems like a vague term, that may be slightly scary <br /> My goal working with winery’s and small biz is to help them see how a powerful brand can equal more sales <br />
  • In 2003 started working with UT <br />
  • Branding is an <br />
  • Branding is an <br />
  • Trademark infringement <br /> This really shows off two different wine consumers (Walmart) vs high-end that will pay $50 + <br /> Produced in same area of California <br /> Chardonnay vs $30 Sauvignon Blanc <br /> $30+ vs. $9.99 <br />
  • We often judge others by first impressions, just like these boxes <br /> My 3 year old even picked one on the left <br />
  • I teach my clients - how to tell their brand story just like someone was visiting their winery. <br /> You may not have the first impression in person. <br /> Ipod to iphone <br /> Starbucks: reg coffee to pumpkin spice latte <br />
  • Cover corona logo. <br /> Still know the brand. <br /> Can you do the same with your company? <br />
  • Person’s gut feeling about a product, service, or organization. <br /> It’s the sum of everything you are. <br />
  • And not in the top 10 anymore <br />
  • Better defined, easier to target <br /> Example: Norton wine drinker googling “Norton in Illinois” <br /> ----- Meeting Notes (1/16/14 19:11) ----- <br /> Is this a repeat? <br />
  • If you have a target audience, you will know what type of content they like <br /> Example: Norton wine drinker googling “Norton in Illinois” <br />
  • This list can also help you think who to partner with <br />
  • What is the core purpose of your company? <br />
  • ii.Vision: What is the big goal of your company? <br />
  • Most businesses have to focus on differentiation <br /> Why our brains are naturally picking out the differences here <br />
  • .50 CENTS to $4 a cup. <br /> Starbucks creates a “community” <br /> Founder visited Italy and loved the community of their cafes and wanted to bring that to US <br />
  • Bonny Doon brand <br /> Skinny Girl <br />
  • American Viticultural Area <br /> On the water <br /> Karen Hand Shawnee Hills <br />
  • Unique Selling Proposition OR VALUE PROPOSITION <br /> How do you stand out? <br />
  • A cool thing about USP is you CREATE your own category <br /> All pizza places the same <br /> UNTIL <br />
  • Tom’s Shoes <br />
  • The last three should all be related. <br /> Pass out adjective sheet <br />
  • To figure out your story: Why do you care so much? <br /> Personal connection to the problem? <br /> Strong vision of a different or better world.  <br /> Bad examples: For the money Spanx <br />
  • Arlette Lee <br />
  • Omega Speedmaster Moon Watch <br /> Handcrafted <br /> The first and only watch on the Moon <br />
  • This ad for Tiffany’s illustrates LOVE and BEAUTY <br /> City skyline <br /> In love couple <br /> Beautiful photo composition- key in luxury brand (communicates feeling of luxury) <br />
  • This ad for Tiffany’s illustrates LOVE and BEAUTY <br /> City skyline <br /> In love couple <br /> Beautiful photo composition- key in luxury brand (communicates feeling of luxury) <br />
  • All brochures and rack cards should match <br />
  • If I&apos;m looking at 10 possible wineries to visit why should I choose yours? <br />
  • Call to Action – Request more info <br />
  • Sales force found it takes 7 touch points for 80% of sales. <br /> Build your list is the most important thing to grow your business <br />
  • Branding, social media, online ads, SEO and more <br /> 43% of people viewing sign up <br />
  • What do they need? <br /> Cold feet need warm socks <br /> Knitters need help finding new patterns, or interesting yarn <br /> People with wool allergies need warm fibers <br /> New alpaca farmers need support in starting and maintaining their business <br /> Existing/established alpaca farmers need help in managing and growing their business <br />
  • How to get people to your website <br />
  • 75% of all clicks go to Organic search <br />
  • SEO is just one part of Inbound organic search <br />
  • Talk about Logo design blogs <br />
  • SEO = Search Engine Optimization <br />
  • Descriptive Title tags, URL and H1 tags <br /> Tells Google what your website page is about <br />
  • SEO = Search Engine Optimization <br />
  • SEO = Search Engine Optimization <br />
  • SEO = Search Engine Optimization <br />
  • SEO = Search Engine Optimization <br />
  • SEO = Search Engine Optimization <br />
  • Don&apos;t keep up with it - are they still open? <br />
  • Can be videos or podcasts or photos <br /> Even if they delete, see your name <br /> 4. Add dates to your calendar with alerts <br />
  • Can be videos or podcasts or photos <br /> Even if they delete, see your name <br /> 4. Add dates to your calendar with alerts <br />

Bauerhaus+ kmc alpaca conference 2 Bauerhaus+ kmc alpaca conference 2 Presentation Transcript

  • ONLINE MARKETING PLANNING AND TRAINING ALPACA STYLE KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • Who is Kristy Meyer? • Farmer’s daughter (dairy, beef, crops) • 15 year marketer – Web marketing, email, direct mail • Social media is my marketing “home” (Yoga teacher once per week!) KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • Why are you here? • Mingle with MOPACA • Marketing is a challenge – Finding time – Allocating $$ – Internet marketing changes fast KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • Why is this the best time in history to be a small business owner? • Access buyers directly for free (social media, yay!) • Members of your target audience can be found by using your network • Referrals are the easiest won business, and happy customers tend to return
  • Why is this the best time in history to be a small business owner? • Buy local! Small business • Marketing is NOT rocket science – YOU TOO can do it and reap the benefits
  • ROADMAP OF TODAY KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • Morning agenda • • • • • • • 9:15-10 – Branding 10-10:30 – Content Marketing Overview 10:30-10:40 – break 10:40 – 11:30 – Content Marketing Overview completed 11:30- noon -- SEO/SEM/Social Media 11:45-noon – Review digital marketing plan, populate it! 12-1:30 LUNCH KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • Afternoon agenda • • • • • 1:30-2:00 – Design Digital Marketing Plan 2:00 – 3:15 – Create a Twitter page, and Twitter etiquette basics 3:15 – 3:30 -- BREAK 3:30 -4:30 Create a Facebook Business Page. 4:30 – 5pm Questions, and logistics for follow-up support KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • WHO IS BAUERHAUS DESIGN? KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • BRANDS I’VE WORKED ON: KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • PART 1: BRANDING KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • WHY CARE ABOUT BRANDING? KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • 1. PEOPLE BUY WHAT THEY WANT • Not what they need” – John Morgan, Brand Against the Machine KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • 2. ECONOMIC ASSET • Coca-Cola’s brand name = $67 Million • 54% of stock market value KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • 2. ECONOMIC ASSET • $160 million sale • No vineyards • No winery • Name only KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • 3. PERCEIVED VALUE KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • 3. PERCEIVED VALUE KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • 4. MAKES BUYING QUICKER • “Like me. Know me. Trust me. Buy from me.” - Joel Comm KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • 5. MAKES YOUR LIFE EASIER • • • • Where to advertise Who to advertise to Type of content Type of design style KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • WHAT IS BRANDING? KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • A BRAND IS • • • • • • • A Logo Design elements & photos Tone of voice Colors A personality A story How you greet a customer KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • A BRAND IS • Not what you say it is, it’s what THEY say it is.“ –The Brand Gap KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • A BRAND IS • The one way you want people to feel about your business KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • WHAT MAKES YOUR BRAND • Remarkable is doing something unique that people care about. - Brand Against the Machine KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • A BRAND IS = ADJECTIVE Jeep= KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • A BRAND IS = ADJECTIVE Volvo= KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • HOW TO CREATE YOUR BRAND A. Define your target audience B. Define your strategy C. Tell your brand story KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • A. DEFINE YOUR TARGET AUDIENCE KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • WHY? • Makes getting found online easier • Makes it easy for you know where to advertise • Helps define your message KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • WHY DEFINED BRANDS WORK • Our brains are wired to put things into categories and the further you describe your niche, the easier people will recall what you do in seconds. KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • WHO ARE YOU TALKING TO? KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • DEFINE YOUR TARGET AUDIENCE • • • • • Age Male/Female Occupation Passions Hobbies KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • BREAK OUT: TARGET AUDIENCE KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • DISCUSS RESULTS KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • HOW TO CREATE YOUR BRAND A. Define your target audience B. Define your strategy C. Tell your brand story KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • B. DEFINE: YOUR STRATEGY KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • PURPOSE • Why do you exist? KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • VISION/GOALS • What does a future magazine cover featuring your company say? • 10 years from now, where do you want to be? KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • DEFINE: YOUR STRATEGY • Three strategic levels • Define your Core Position/USP KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • THREE STRATEGIC LEVELS •Price •Innovation •Differentiation KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • PRICE • Only one company can be the cheapest—the others have to use design. KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • INNOVATION • New Technology KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • DIFFERENTIATION • Our brains are hardwired to notice what is different, not what is the same. - The Brand Gap KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • DIFFERENTIATION IS • One of the most important strategic and tactical activities in which companies must constantly engage. - Theodore Levitt, Harvard Business School KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • HOW YOU CAN BE DIFFERENT • Focus on a specific target audience • Create a community KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • HOW YOU CAN BE DIFFERENT • Personality (Owner) KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • HOW YOU CAN BE DIFFERENT • The Place KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • DEFINE YOUR CORE POSITION/USP • Why should a customer pick your company over your competitors? KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • DEFINE YOUR USP • Only (your business) delivers (unique differentiating benefit) to (target audience). KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • EXAMPLE USP • Dominoes: “You get fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free.” KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • EXAMPLE USP • Social good deed • New pair of shoes to a child in need for every pair purchased KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • YOUR BRAND=ADJECTIVE • KISS: Keep it Super Simple • Easy to remember KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • BREAK OUT: DEFINE YOUR STRATEGY KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • DISCUSS RESULTS KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • HOW TO CREATE YOUR BRAND A. Define your target audience B. Define your strategy C. Tell your brand story KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • C. TELL YOUR BRAND STORY For thousands of years, we were storytellers KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • THIS IS WHY WE LIKE • Movies like Star Wars • Books KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • WHY SHOULD YOU CREATE A BRAND STORY? • People buy from people • It’s easier to remember a story • The story can be told without you present KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • WHY SHOULD YOU CREATE A BRAND STORY? • More often than not, a person’s first impression of your company is made online. • Like me. Know me. Trust me. Buy from me. KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • EVERY BRAND HAS A STORY, • Whether it's the founder's story or the brand's reason for being. KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • EX FOUNDER’S STORY • Journey from corporate job • Backpack trip • Discovered Alpaca’s • Luxury handcrafted Ruanas KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • BRAND STORIES FOCUS ON: • Creating a world and aura that is their brand signature • Generating major differentiation in its production and execution KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • BRAND STORIES FOCUS ON: • More emotional and sensual content • Travel and legendary journeys • Brand = consumer feels they have found a sole mate KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • DESCRIBE THE ADVANTAGES KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • DESCRIBE THE ADVANTAGES KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • DESCRIBE THE ADVANTAGES KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • DESCRIBE THE PROCESS KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • TAKE A STAND FOR SOMETHING KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • EXAMPLE: SOUTHWEST • Free Bags KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • EXAMPLE: PATAGONIA • Testimonials • 80,000 photos • Nothing is more powerful or more effective than customer’s bragging KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • EXAMPLE: NIKE • Empowerment • Just Do It • Accomplish anything KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • MARKETING IS NO LONGER • About the stuff you make, but the stories you tell. – Seth Godin KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • WHILE WRITING, FOCUS ON YOUR • Target audience • Goals • Core strategy KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • BREAK OUT: DEFINE YOUR BRAND STORY • Why was your product made? • What need did it fill? • What was the original goal? KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • DISCUSS RESULTS KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • BRANDING ONLINE • Stay consistent • Stay consistent • Stay consistent KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • BRANDING ONLINE • Use the same photos, font, colors, design, story and tone of voice • Match your print collateral KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • BRANDING ONLINE • Over 50% of mobile users have smartphones • Consumers research before they visit KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • BRANDING ONLINE: • User-friendly website • Responsive or Mobile theme KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • BRANDING ONLINE • Google Zero Moment of Truth • Average shopper references 10.4 sources before purchase KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • BRANDING ONLINE: • Easy to navigate • Clearly define your brand position • Define a path KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • BRANDING ONLINE: • 3 types of visitors to your website – Visit now (location, hours, & phone) – Buy now – Researchers KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • BRANDING ONLINE: • Have a call to action: 1. 2. 3. 4. Subscribe to our Email Newsletter Register for an event Get in touch with us Follow us on Facebook or Twitter KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • BRANDING ONLINE: KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • BRANDING ONLINE: • Email newsletter sign up with a free offer KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • BRANDING ONLINE: • Email newsletter sign up with a free offer KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • BRANDING ONLINE: • Email newsletter sign up with a free offer KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • Content Marketing KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • What is Content Marketing? Use informative content that puts the focus on your target audience’s needs. This draws them in and interests them in your brand before they know they need you.
  • #1 Identify sales cycle ∗ Long sales cycle: higher dollars, purchase decision requires thought and analysis ∗ Short sales cycle: fewer dollars purchase decision can be made quickly
  • #1 Identify sales cycle ∗ Alpacas? ∗ Yarn? ∗ Products?
  • #2 Identify target audience’s needs KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • What need do warm, fuzzy alpaca socks fill?
  • What need does alpaca yarn fill? KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • What need(s) can alpacas fill? KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • Content for short sales cycle • Cold feet – make coziness associated with your brand – Homey images of fireplaces – Articles on staying warm – What else? KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • Content for short sales cycle • Show off your wares, and invite buyers in (Think street vendor) – Pictures with descriptions – Testimonials KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • Content for long sales cycle • Establish your authority – – – – – Show your healthy animals Show off your business expertise Support new alpaca farmers Use testimonials What else? KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • Content for long sales cycle • Establish your authority – – – – – Show your healthy animals Show off your business expertise Support new alpaca farmers Use testimonials What else? KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • Content for long sales cycle • Alpaca and farming as a lifestyle – Show off your farm – Tell stories from working on the farm, and being near the land – What else? KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • #3 Share content in all the right places • Where is your audience? – Twitter, Facebook, Pinterest, Etsy – eBay? KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • #3a use their language to find them • What keywords does your audience use? – – – – #knitting, yarn “starting a farm”, breeding alpacas Scarves, wool socks, rugs KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • #4 Write posts that engage • Use cuteness to your advantage – “Who wouldn’t want to kiss this face?” • Be informative – “Alpacas and dogs get along very well” KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • #4 Write posts that engage • Article title: Finding Greener Pastures for a Career? • Inform: “Great article! My alpaca “aha” moment came when… KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • • #4b Use Twitter to help them find you #knitting KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • #5 Find a posting frequency • Rules of thumb – Twitter – 5-10 posts per day (spaced out over time) – Facebook 1-2 posts per day (if you have a more engaged audience, post more frequently) – Pinterest – Post several times per week KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • #6 Find your voice • Write and post sounding like your professional self (probably minus cursing) • Be concise, and to the point KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • #6 Use your “voice” • Write and post sounding like your professional self (probably minus cursing) • 2e Creative shows off their creative writers KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • Don’t be mean, unless it’s your brand • Alton Brown can slam choices of the people that talk to him, because they ask him to KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • Talk at your audience’s level • Oncologists and saavy cancer patients will “get” this. • The general public won’t KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • #7 Take criticism in stride • It happens. To everyone. • Take the high road or ignore them – If the complaint is legit, apologize – Offer to make amends, do so on the phone or in person if possible – Move on KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • #8 Set some goals, and achieve them • Decide how many followers you want to gain this year. • Start sharing content and your facebook/twitter accounts w/ people • Watch your followings grow, slowly but surely KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • #9 If you don’t get results, adjust content • See what people respond to (and don’t respond to) • Talk to your existing customers, find out what they want to know • Adjust your content strategy. KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • SEO: SEARCH ENGINE OPTIMIZATION KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • SEO: ORGANIC VS PAID KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • INBOUND MARKETING KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • SEO: • If you add a minimum of 2,000 words per month, you will rank higher than your competitors and receive at least 20% leads online – Mark O’Brien, A website that works KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • SEO: • Insert your keywords: – – – – Your target audience Topics your target audience will like Integrate your core strategy Don’t try tricks KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • SEO: • Google now prefers long phrases – Bad = alpaca – Good = alpaca farm near St. Louis • Titles that do well: – How to wash your alpaca cape – 7 tips on choosing an alpaca KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • SEO: Google autosuggest KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • SEO: • Permalinks that are descriptive • Good= http://www.bauerhaus.com/strategy/why-your-bus • Bad=www.bauerhaus.com/post49 KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • SEO KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • SEO • Meta descriptions KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • SEO • For photos use “Alt” tags, to show up in Google Image search • Make your .jpg and .png names descriptive, “AlpacaFarmShearing.jpg” KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • SEO • • • • Have a free Google Analytics account Check keywords Check referring websites Establish goals KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • SEO • Submit your XML sitemap to search engines KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • SEO: LOCAL SEARCH • • • • Google Plus Business page Google Places Yelp page Encourage your customers to rate you KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • SEO: LOCAL SEARCH • Getlisted.org • Put your events on community calendars • Keep your contact info updated KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • SEO • Write down a goal – Amount of traffic? – Ranking for a certain phrase? – Amount of social shares? KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • SEO • How you plan to achieve it – Posting blogs how often per month? – Checking each page on your website – Checking Google Analytics KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • EMAIL MARKETING • 16x more likely to buy your product or visit KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • EMAIL MARKETING • Be consistent with when you send it out • Send out at least once a month or more KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • EMAIL MARKETING • • • • Welcome emails Your brand story VIP treatment Ongoing promotions KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • EMAIL MARKETING • Don’t have time. Try: – Create 2 blog posts per month – Use them in your monthly newsletter – Plus, short intro paragraph KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • SEM: Search Engine Marketing • Google Adwords • Re-targeting • Facebook ads KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • SUMMARY • "Do what you do so well that they will want to see it again, and bring their friends.” - Walt Disney KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • FREE DOWNLOAD: • Free Report: 10 strategies to boost your business online Sign up at: www.bauerhaus.com/ KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC
  • After lunch planning • Who has a Twitter account? • Who has a Facebook page? KRISTY MEYER CONSULTING + BAUERHAUS DESIGN, INC